Pruksa Real Estate, the leading company in the real estate sector, has showcased its impressive performance over the past 9 months, with profits soaring to 4.017 billion baht, an increase of 8.1% from the previous year. The company achieved sales of 39.196 billion baht and revenue of 30.480 billion baht, accumulating a backlog of 35.749 billion baht, which is up 11.3% from the previous quarter. The company has adopted a new marketing strategy focusing on digital media to directly reach target customers. To boost sales in the final stretch of the year, Pruksa is launching a grand campaign titled “Pruksa 25th Year Big Sale Ever: Huge Discounts, Great Bonuses, Big Giveaways”, offering discounts, bonuses, and a chance to win major prizes including a condo, a 5-baht gold necklace, and a Samsung Galaxy Note 9, with a total value exceeding 200 million baht.

          Ms. Supattra Paepiemsub, Deputy CEO of Pruksa Holding Public Company Limited, stated, “The results for the first 9 months of Pruksa are satisfactory, with a net profit of 4.017 billion baht, an increase of 8.1% compared to last year. Sales reached 39.196 billion baht, and revenue stood at 30.480 billion baht, driven by our New Marketing Approach strategy, which emphasizes the use of digital media to quickly reach potential customers. We have seen significant success, such as the first online booking for the project “The Tree Din Daeng - Rajaprarop”, which sold out within just 10 minutes. This allowed us to close the sales for the entire project. Additionally, the launch of the townhouse project “Pruksa Ville Mistine Ramkhamhaeng - Ring Road”, located in the best area on Ramkhamhaeng Road, achieved record sales of over 650 million baht within just 2 days. The single-house project “Passorn Bangna - Ring Road” also met its sales targets within 2 days, along with several other highlighted projects from Pruksa. As a result, by the end of the third quarter, the company has a total backlog of 35.749 billion baht, an increase of 11.3% from the previous quarter, which will gradually be recognized as revenue this year amounting to 11.784 billion baht. By the end of the third quarter, Pruksa continues to hold the highest market share in the residential sector in Bangkok and its vicinity at 10% of the total market value and maintains its championship in the townhouse market with a market share of 21%.

          For the operational plan to maintain its number one position in the market, in the final quarter, the company plans to launch 15 new projects worth 11.4 billion baht, consisting of 12 horizontal projects and 3 vertical projects. Earlier this month, the company launched the premium project "The Reserve 61 Hideaway" with prices ranging from 12 to 60 million baht, which has received a positive response from high-end customers. Additionally, a major campaign is being organized to celebrate the 25th anniversary of the company and to accelerate sales in the final stretch of this year with the campaign “Pruksa 25th Year Big Sale Ever: Huge Discounts, Great Bonuses, Big Giveaways”, which is the best promotion in the past 25 years. A total of 161 projects nationwide, including townhouses, single houses, and condominiums, are participating in the campaign. Customers who sign contracts and transfer ownership by December 28, 2018, will receive discounts, bonuses, and a chance to win major prizes including a Plum Condo Phaholyothin 89, a 5-baht gold necklace, and a Samsung Galaxy Note9, with a total value exceeding 200 million baht. It is expected that the operational plans laid out by the company will enable Pruksa to achieve its set goals.”

Thank you for the information from www.pruksa.com