Vijitra Group Celebrates Sales Success with Marui Sothorn 4 Surpassing 60% Target, Prepares to Launch Marui Sothorn 5 and Marui Lat Krabang-On Nut in EEC Market, Completes Phase One of Marui Riverside and Opens Sales for Phase 2 of Luxury Homes Near Bang Pakong River
Dr. Sibwong Sukhamongkol, Chairman of the Executive Board of Vijitra Group <\/span> commented on the housing situation in Chachoengsao province, stating that after the announcement of Chachoengsao as a special economic corridor or EEC, this year has seen major developers from Bangkok expanding their projects in the area, particularly in Chachoengsao city and Bang Pakong district. This indicates that the area is becoming more attractive for investment. The main factors driving market growth are the four industrial estates: Welgrow Industrial Estate, TFD Industrial Estate, Gateway City Industrial Estate, and Rojana 304 Industrial Estate. Additionally, along the motorway from Bang Pakong to Chachoengsao city, there are numerous large companies listed on the stock exchange and those off the exchange developing over 51 projects, totaling approximately 12,400 units with a project value of around 36 billion baht. Most of these are single-family homes and duplexes (55%) priced between 3-5 million baht, followed by townhouses (37%) priced between 1.9 - 3 million baht, with condominiums and commercial buildings making up 8%.
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Therefore, the company has set four strategies to drive future success: 1. Utilizing innovation in project development to cover all customer segments, increasing diversity in single-family homes, townhouses, and duplexes. 2. Expanding locations as the company has several land banks awaiting development, such as Lat Krabang-On Nut and Sothorn 5 in Chachoengsao city, as well as along the motorway in Bang Pakong and in Ban Pho district. 3. Marui 4.0 focuses on investing in IT and integrating technology into the company and its affiliates, enhancing data collection. 4. Rebranding to create a modern corporate image for both management and staff, aligning with the company's policy to expand to new customer demographics while emphasizing CSR activities for social contribution.
For the company's success this year, Marui Real Estate Co., Ltd. has achieved over 60% sales closure for the Marui Sothorn 4 project, which officially launched at the end of 2017. The project received the Highly Commended award for Best Housing Interior Design at the Thailand Property Awards 2018, a source of pride for the company, aligning with its vision to create balanced living spaces that meet the basic needs of residents at all life stages. The design emphasizes a Modern-Classic-Loft Style, showcasing furniture that highlights textures like wood, leather, and fabric, along with built-in wall features in a Classic Style that simplifies details for a modern feel, while carefully selected decorative items create a harmonious atmosphere within the home.
“The interior design emphasizes a Nordic concept with warm, bright tones and a variety of furniture that does not focus heavily on balance, using light tones to white for a spacious, airy feel. Additionally, the company selects construction materials that meet SCG and Boonthavorn standards, along with other certified materials. The windows are made of green light-cut glass, filtering heat more effectively than standard glass by up to 20%, and providing a brighter home environment.”
The company aims to close the Marui Sothorn 4 project by the end of 2019, with plans for a land bank in the On Nut-Lat Krabang area to develop into townhouses to accommodate a four-lane road. They are also preparing to launch the Marui Sothorn 5 project in Chachoengsao city. Furthermore, in the third quarter, the company launched Marui Riverside Phase 2, featuring both single-family and duplex homes, which are luxury residences near the Bang Pakong River. The company plans to expand its projects across various provinces, particularly in the eastern region, including Chonburi, Chachoengsao, Kabin Buri, Rayong, and Sa Kaeo. Over the past nine months, the company has successfully met its sales targets, aiming for a growth rate of 10-15%.
Thank you for the information from www.marui.co.th<\/p>