Ananda Development Public Company Limited or ANAN the leader in urban residential development, continues to dominate the market for condominiums near the BTS Skytrain, proudly showcasing another achievement with the launch of 'Ashton Silom'. This luxury condominium, completed and ready for viewing, stands out with its prime location connecting the heart of the city on Silom Road, starting at 8.9 million THB*, with a project value of over 6,034 million THB. It truly meets the lifestyle needs of urban dwellers, guaranteed by positive feedback from both Thai and international customers, with project sales reaching 70%. This reflects that luxury condominiums in the city remain consistently popular.

          Mr. Chanont Ruangkritya, Chief Executive Officer and Managing Director of Ananda Development Public Company Limited stated that the Ashton Silom project represents a new phenomenon in the real estate sector by acquiring a beautiful plot of land on the main Silom Road, near Silom Soi 12, close to the Pullman Silom hotel and just 350 meters from Chong Nonsi BTS station, connecting to the inner CBD areas of Sathorn and Silom. This is the first condominium project to emerge in a decade on the main Silom Road. The building's design features a 'New Sculpture Building', offering a unique perspective on high-rise living that is striking and modern, perfectly reflecting the vision of its residents. With the innovative 'Vertical Interlocking' concept, special units are designed with varying ceiling heights between the living room and bedroom, achieving heights of up to 3.0 - 3.6 meters*.

          The Ashton Silom project has received an excellent response from both Thai and international customers, whether for personal residence or investment, as every unit and square inch of the project has been carefully selected to meet the true living needs of urban residents.

          The Ashton Silom is located in a prime area along Silom Road, catering to high-income individuals seeking comfortable living in the city center, close to leading educational institutions for their children. It also appeals to investors focusing on rental yields from high-end expatriates, who typically seek condominiums in the inner CBD zone that are near the BTS and offer high convenience close to many leading offices. This Silom area has always been a popular goldmine for expatriates.

          A survey of real estate in the Silom-Sathorn area reveals it to be a highly potential location. Despite limited land available for real estate development, the growth rate of condominiums in this area is very promising. Currently, the average selling price of condominiums in the Silom-Sathorn area is relatively high due to limited land availability and continuously rising prices, leading to increased development costs. New projects near main roads or close to BTS lines are priced between 200,000 – 300,000 THB per square meter, which have received a positive response.

          For investors interested in renting out condominiums in the city center or CBD area, the target group includes expatriates working in Thailand, who are considered a high purchasing power group and the target market for those buying condominiums in the city center for rental purposes. Choosing the right location for investment is crucial because if the location is poor, it becomes difficult to sell or rent, and prices won't increase. However, if the condominium is in a good location, prices tend to rise, making it easier to rent out with continuous interest from potential tenants, thus generating high rental returns. A condominium priced at around 6.5 million THB can be rented for 30,000 THB per month, yielding an average return rate of 5% per year.

          **The Treasury Department has conducted an assessment of land and property values for the accounting period of 2016-2019, and Silom has maintained its champion status with a land price increase of 4.1% or 1 million THB per square wah but the assessed price differs significantly from actual sale prices. The market price of land in the Silom area in 2016 averaged 1.65 million THB per square wah, which is 65% higher than the Treasury Department's assessment.

          The Ashton Silom project is a luxury high-rise condominium developed in a 48-story building with 428 units, consisting of 1-bedroom units ranging from 31-49.5 square meters and 2-bedroom units from 71.50 – 86.50 square meters, with a total project value of 6,034 million THB. The uniqueness of the units is that there are only 14 units per floor, ensuring privacy akin to living in a house, designed in a Luxury Neo Industrial style, surrounded by comprehensive facilities to meet every need, located in a high-potential area on Silom Road, adjacent to the BTS Chong Nonsi station, just 350 meters away. Additionally, there are three nearby stations for the BTS and MRT, including BTS Surasak and Sala Daeng, and the MRT Silom station, making travel convenient by public transport or by car.

          The project is fully equipped with various amenities and utilities, such as a Swimming Pool, Kid’s Pool, Onsen, Jacuzzi, Fully Equipped Fitness, Private Gym, Massage Room, Library, Social Club and Botanical Lounge, Theatre, and Business Lounge, along with 24-hour security, perfectly catering to every aspect of life and providing a luxurious living experience all in one place.

          Additionally, there are important locations surrounding the project, such as BNH Hospital, office buildings, restaurants, shopping malls like CentralWorld, Siam Paragon, Siam Center, MBK Center, and Lumpini Park, which is considered a large green lung in the heart of Bangkok. It is also close to leading private schools such as Bangkok Christian College and St. Joseph Convent School, as well as new mega-projects that are continuously being developed.

Thank you for the information from www.ananda.co.th