Thanaland, the leading high-rise developer in the Pinklao area, is a professional real estate developer focused on value and attentive to every detail in housing development. The company has introduced a new management team, adjusting its revenue structure to increase low-rise products to 40%, shifting from its previous focus on high-rise buildings. Thanaland aims to develop 1-3 housing projects with a growth target of over 10% and will host a special event, "Thank You Party: Happiness at Thana Astoria," on Saturday, November 3, 2018.

     Mr. Kowit Suwanichkul, Managing Director of Thanaland Co., Ltd., revealed to the media during the press conference for the new management team that "Thanaland Co., Ltd. has over 40 years of expertise in residential project development, founded by Chairman Mr. Panit Suwanichkul, who has a genuine philosophy and intention to create quality housing for customers. With dedication to caring for customers' homes and condos at every step, from selecting quality materials to ensuring structural integrity, and providing more public utilities, the customer-centric approach is deeply rooted in Thanaland and has been passed down to the new management team, all of whom are part of the Young Generation who refer to themselves as 'professional real estate developers.' The team includes experts in civil engineering, environmental engineering, and architecture, as well as management specialists in real estate business development, which gives Thanaland a strong understanding of developing quality projects with robust structures and practical designs, while also being aesthetically pleasing and providing excellent post-sale customer care."


     
     Thanaland has developed projects in various locations in Bangkok, including Ladprao, Bang Khen, Ekkamai, and Samsen. In recent years, Thanaland has developed numerous condominium projects in the Pinklao area due to the company's land bank in this high-potential location, spurred by the construction of the MRT Blue Line, which is a circular line around Bangkok (Charan Sanitwong - Ratchadaphisek Road). In 2017, the company reported sales of approximately 440 million baht, with a target of 500 million baht for 2018, representing a growth rate of about 10%. This comes from the Thana Astoria Pinklao project, which has already achieved over 80% sales, valued at over 1.2 billion baht. This is a significant achievement, as the project has received positive feedback from customers and has also been awarded the Outstanding Real Estate Project of 2018 by the Thai Real Estate Research and Valuation Center. The Thana Astoria Pinklao is a 23-story condominium with 497 units, distinguished by its Art Deco architecture inspired by New York, blending contemporary elegance with modern Art Deco style, and equipped with amenities such as the Astoria Theater, NY Sport Room, SOHO Co-Working Space, Cortex Reading Lounge, Liberty Pool, car wash and tire inflation stations, a beautiful garden with a playground on the first floor, a yoga garden on the fifth floor, and a High-Line Garden on the rooftop with a skyline pavilion overlooking the Rama 8 Bridge for customer relaxation, all situated in the best location in Pinklao on Charan Sanitwong Road between Soi 44 and 46, adjacent to the MRT Blue Line station at Bang Yi Khan.

     The real estate business today faces intense competition, especially from companies listed on the stock exchange that develop projects in every location and at every price level. The condominium market is highly competitive, primarily along the subway lines, due to the expansion of Bangkok's transportation network. Thanaland's projects will primarily focus on mid to upper-mid market pricing. Therefore, Thanaland's project development must create differentiation, starting with selecting the best locations, developing unique design concepts, paying attention to details, using high-quality materials, and offering value for customers. In 2019, Thanaland plans to develop projects in other potential areas beyond Pinklao, such as Sathorn, Ratchaphruek Road, and Ladprao, while increasing the proportion of low-rise projects, such as luxury townhomes and home offices, as well as developing exclusive low-rise condominiums. Currently, nearly all of the company's revenue comes from high-rise projects, but next year, Thanaland aims to increase the proportion of low-rise projects to about 40% of total revenue. The company's land bank is located in Pinklao and Ladprao, with a budget of 300-500 million baht allocated for purchasing land in other potential locations.

     Regarding marketing and promotional plans, the company emphasizes communication channels for both project promotion and brand building through social networks and various media, including online and print media, as well as Below the Line activities. An upcoming event is the customer appreciation event for the Thana Astoria Pinklao condominium project, "Thank You Party: Happiness at Thana Astoria," on Saturday, November 3, 2018, featuring various activities such as a cupcake-making workshop with Khun Phet Karunapol, a cactus planting workshop, car wash and tire inflation services for customers, a dancing class with a trainer on a treadmill, boxing class, yoga class, and a special photo session with a 360-degree Selphy camera, concluding with a mini-concert in a warm atmosphere by Khun Atom Chanakan, along with many prizes. This will be a day for Thanaland to deliver happiness to customers from the heart of Thanaland, as well as to care for customers in various projects that Thanaland has undertaken to maintain good relationships.

    
     "In terms of operations, Thanaland focuses on developing residential projects primarily in Bangkok and its vicinity. The investment plan is divided into two parts: the development of projects for sale, which is considered Thanaland's main investment, especially condominium projects, and the second part is the development of rental projects, which will provide a continuous cash flow to the company each month. The company's long-term operational plan over the next 3-5 years will continue to focus on residential project development, combining the proportion of low-rise and high-rise projects appropriately each year, with a commitment to improving quality and customer care after sales, adhering to the philosophy of creating quality housing and the working principles of Mr. Panit Suwanichkul, Chairman of Thanaland Co., Ltd., regarding honesty to customers and developing the best projects over the past 40 years. In the future, Thanaland is also considering the opportunity to bring the company to the capital market," concluded the Managing Director of Thanaland Co., Ltd.

Thank you for the information from www.thanaland.co.th