Today, there are many new entrepreneurs known as “get-rich-quick” individuals. However, to maintain a business status and create sustainability in life, it is essential to have strong foundational factors to establish a long-lasting “entrepreneurial” status.

1. Build Trust in Your Products/Services and Stakeholders

                Don’t think that simply producing and selling products at low costs or using clever marketing tricks to boost sales is sustainable. Instead, focus on creating quality products or services and maintaining consistent standards. It is crucial for entrepreneurs to be honest with customers and all related parties.

2. Be Innovative

       Seek out better methods for managing your business, develop products or services, and continuously improve operational processes. Be bold in differentiating from existing markets, using unique sales techniques, and innovating new ideas.

3. Know Your Competitors and Yourself

       A good entrepreneur not only has the ability to work but also must create a positive attitude and motivation among team members, ensuring they understand and are willing to perform their tasks. Additionally, they should know how to persuade investors, such as banks, family, and friends, to support them financially and reasonably.

4. Be Open to Feedback and Learn from Past Experiences

       Use both good and bad past experiences as lessons to avoid repeating mistakes. At the same time, continuously elevate and improve work processes to achieve better business outcomes. Always seek new solutions but avoid stubbornly sticking to ineffective plans.

5. Be a Leader Who Acts as a Friend and Mentor

       Do not judge team members based on your own hard work during the pioneering phase. Instead, pay attention to your team, provide clear work guidelines, and offer close and friendly advice to foster a willingness to perform.

6. Be Eager and Never Stop Learning

       A good entrepreneur should constantly seek knowledge, especially in marketing, economics, politics, and law, both domestically and internationally. This information will help them stay updated on changing situations that can impact their business.

7. Finally, when your financial status improves, know how to reinvest and choose investments that will provide passive income for your future.

       Nothing guarantees that your business will be sustainable. Therefore, investing to create future income is essential for new SME entrepreneurs. They must study various investment types in-depth to determine what suits their wealth stage. Currently, low-risk and highly popular investment options include real estate, which can be lived in, rented out, and appreciates over time. Especially if it’s a project with a good reputation and a long business history, it can guarantee passive income effectively.

       However, choosing real estate that offers good returns must consider suitable locations and align with the investor's capacity. For example, the Vibhavadi-Rangsit area currently has an average value of 220,000 baht per square wah and is expected to increase further with the emergence of mega-projects, particularly large-scale rail mass transit connections, including regular trains, electric trains, and high-speed trains.

       At the same time, consider project types that cater to lifestyle needs, such as mixed-use developments that serve as both residences and offices. Currently, notable projects in this area include “Lumpini Park Vibhavadi Chatuchak” by LPN, located on Vibhavadi Road, Soi Vibhavadi 3, covering over 8 rai, consisting of 4 mixed-use buildings, including 2 office buildings under the name “Lumpini Tower Vibhavadi Chatuchak” with a total of 207 units, and 1 residential building with 736 units, along with 1 parking building.

       In addition to choosing a good location and suitable project types for investment, entrepreneurs should also consider the convenience of decorating rooms or even setting up offices by purchasing offices that offer comprehensive management services, allowing employees to start working immediately. This can help alleviate burdens so you can fully focus on your business without being bogged down by minor details.

Thank you for the information from www.lpn.co.th