Singha Estate has launched The ESSE Sukhumvit 36, a luxury condominium located near the Thonglor BTS station, under the concept of "A Harmony of Contrast". This project draws inspiration from traditional Thai architecture, adapted for modern living to align with contemporary lifestyles. The company aims to achieve 50% sales this year, targeting over 3 billion baht in sales.

Mr. Natthawut Mathayomchan, CEO of Singha Estate Public Company Limited, stated, "Singha Estate has previously launched two luxury condominium projects: The ESSE Asoke and The ESSE at Singha Complex, both of which received positive responses with total sales exceeding 85%. Today, we are introducing our third project, The ESSE Sukhumvit 36, a 43-story condominium with 338 units valued at 6.5 billion baht, located in one of the best areas of Sukhumvit, adjacent to the Thonglor BTS station, a hub for high-end lifestyle and living in Bangkok. This location is also popular among expatriates, making it a desirable area with potential for high-end residential development for both Thai and foreign customers looking to buy for personal use or investment. This project is a joint venture with Hongkong Land, a major real estate company with extensive experience in property development across Asia, and we have engaged the world-renowned SOM as a design consultant, collaborating with leading Thai design firms to ensure The ESSE Sukhumvit 36 stands out in the luxury market. We aim to achieve 50% sales this year, targeting over 3 billion baht in sales."

"The ESSE Sukhumvit 36 is developed under the concept of A Harmony of Contrast, merging Thai identity with modern living trends. The architecture, inspired by tropical houses like traditional Thai homes, serves as the primary design challenge, incorporating features such as airflow openings and elevated building foundations for air circulation. This concept is adapted into modern design, ensuring not only beauty but also sustainability. The landscaping draws inspiration from Thailand's rural landscapes, such as rice fields and hills, while the interior design incorporates Thai craftsmanship into modern details. This blend of Thai identity and modern design is balanced and harmonious, ensuring that the project appeals to both Thai and foreign residents and differentiates itself from other luxury projects in the market."

Mr. Natthawut added, "The 338 residential units include one-bedroom units ranging from 38.50 to 43.25 square meters, two-bedroom units from 73.50 to 77.00 square meters, three-bedroom units from 116.75 to 124.25 square meters, and penthouses of 252 square meters. Each unit is designed for optimal space utilization, featuring high-quality materials from leading brands, and incorporating technology to enhance living convenience. Additionally, the common areas are equipped with amenities catering to various lifestyles, such as a swimming pool, gym, onsen, sky lounge, theater room, golf simulator, and more."

Mr. Terrence Lee, Senior Asset Manager of Hongkong Land, stated, "We believe that The ESSE Sukhumvit 36 will beautifully embody the spirit of Bangkok, a vibrant capital rich in culture. This project has engaged top-tier design consultants to ensure meticulous attention to detail in construction and the selection of high-quality materials, complemented by amenities that meet global luxury residential standards. Furthermore, we are leveraging our experience and knowledge from various projects across Asia to create a new landmark in Bangkok."

As a project partner, I would like to take this opportunity to congratulate Singha Estate and hope that this project marks the beginning of a sustainable relationship where both parties seek new opportunities in the rapidly growing market, while also establishing a shared standard of upscale living in the future. Hongkong Land firmly believes that the Thai residential real estate market has a bright future, and we look forward to strengthening our partnership with Singha Estate and exploring opportunities for future joint investments in other projects."

Ms. Aliwasa Pattanathabutr, Managing Director of CBRE (Thailand) Limited, stated, "Thonglor is currently one of the most popular locations for both Thai and foreign residents, particularly Japanese expatriates, as it offers a lifestyle hub with amenities that cater to the needs of foreigners more than other areas in Bangkok. It is also a neighborhood with a prominent rental market for investment, featuring a clear market for condominiums priced between 250,000 and 350,000 baht per square meter. While this may seem high, it is an acceptable price point for customers when compared to the location. However, this depends on the overall package price per unit. CBRE observes that condominiums priced between 10 to 20 million baht per unit are becoming scarce in this area. Another important factor is the project's details and how appealing they are; especially for investment purchases, it is crucial to ensure that the product meets the lifestyle needs of the target demographic. Recently, foreign investors have increasingly turned to purchasing real estate in Thailand, as property prices here remain relatively low compared to abroad, and the standards of projects in Thailand are considered high in terms of design and quality. Foreigners tend to invest in areas they are familiar with, particularly those adjacent to BTS stations, which offer convenient transportation and investment potential, such as Sukhumvit."

The ESSE Sukhumvit 36 has a starting price of 12 million baht per unit, with construction commencing in Q1 2018 and expected completion by October 2020. The project will open for viewing of the show units at the sales office near Thonglor BTS station starting November 13, 2017. A pre-sales event will be held on November 18-19, 2017, offering special discounts ranging from 200,000 to 800,000 baht for purchases made during this period. For more information, please call 1221 or visit www.singhaestate.co.th.

 

Thank you for the information from www.singhaestate.co.th