Beger, a leader in eco-friendly paint innovation in Thailand, has announced a collaboration with Sansiri, a leading Thai real estate company that prioritizes the quality of life and well-being of its residents. This partnership aims to create a new standard for homes that concretely integrates the concepts of Sustainability and Health & Well-being. The collaboration was honored by Khun Puangpen Saengphet, Director of Marketing and Business Development at Beger Co., Ltd. and Khun Prasert Trakanwatchirath, Deputy Managing Director of Project Procurement at Sansiri Public Company Limited, who reaffirmed their vision for developing environmentally conscious projects that enhance long-term quality of life.

The project “Saran Siri Siwalee 2,” a premium single-family home, is designed under the concept Where The Love Expands – A Space of Love in the Heart of Nature. It features an Urban Farmhouse style surrounded by green spaces and lake views, reflecting a lifestyle that harmoniously connects with nature. In this project, Beger introduces the BegerCool innovation, a heat-reflective paint technology that helps reduce the surface temperature of walls and roofs, minimizing heat accumulation within the home. This enhances thermal comfort and supports energy savings from air conditioning, which is a crucial part of the energy-efficient home concept and reduces carbon emissions in the residential sector.

Additionally, Beger's paint innovations cover three important dimensions:

Sustainable Innovation: BegerCool paint and Low VOC formula paint help reduce environmental impact, addressing both Embodied Carbon from the production process and Operational Carbon from long-term usage by reducing energy consumption within the home, supporting environmentally friendly construction practices.

Healthy Living: Technologies that inhibit bacteria and mold reduce allergen accumulation, enhancing indoor air quality and aligning with the concept of health-oriented homes.

Well-being Design: Color tones and properties that create a relaxing atmosphere, reduce heat accumulation, and enhance thermal comfort for a better quality of life every day.

This collaboration between Beger and Sansiri is not just about selecting high-quality paint products; it represents a unified effort of two organizations with a shared vision to drive ESG initiatives, particularly in the Environmental and Social dimensions, to elevate the standards of modern homes to be “comfortable, health-promoting, and good for the planet” sustainably.