• Under the theme 'We Are Many', embracing all forms of diversity including opinions, gender identity, appearance, and individuality, reaffirming the role of 'The Pioneer of Equality' for over 7 years.
  • Collaborating with both public and private sectors to host Pride events in 40 locations across all regions, driving the economy and tourism through 'Pride Identity – Pride Economy – Pride Experience', expecting 1.3 million participants nationwide.
  • No.1 Pride Landmark of All Time Highlights at CentralWorld: Setting new records, Proud to be Pride 2026 with a Global Scene featuring a giant rainbow flag on a 4,000 square meter area, celebrating equality through the longest digital display in Thailand, panOramix. For the first time, featuring drag queens at the Pride Run, dancing at the World Battle Pride Stage led by Hai Apaporn, Yin-War, Ben Chalathit, and a host of star performers, along with the SF Pride Cinema showcasing romantic films in the city for the first time.
  • Central Park: Awakening the 'Neighborhood Soul', creating a phenomenon by uniting 7 leading brands to host a full Pride Run 5 km, Pride Yoga, Pride Party with DJ PU, popular workout classes, and creative interactive experiences, along with an exciting concert featuring Hai Apaporn, GALCHANIE, BLKGEM Studio, and a meet & greet with the hottest couple 'Junior-Mark', concluding with an extravagant drag show from 'The Stranger Bar', a landmark in Silom.

Central Pattana Public Company Limited, the management of Central shopping centers nationwide, reaffirms its role as 'The Pioneer of Equality', continuing to drive Pride Month for the 7th year in collaboration with public and private partners, announcing the grand celebration of Thailand’s Pride Celebration 2026 “Pride For All” to celebrate the month of pride and equality under the theme 'We Are Many', opening spaces for acceptance of diversity in opinions, gender identity, appearance, and individuality, along with exclusive activities throughout June, led by the Pride Parade celebrating diversity in 9 locations including Central Phuket, Pattaya, Marina Outlet, Korat, Chiang Rai, Khon Kaen, Udon, Nakhon Sawan, and Nakhon Si Thammarat, while driving the Rainbow Economy to stimulate the economy and tourism in the second quarter, attracting tourists from around the world, reinforcing Thailand's potential to host World Pride 2030.We Are Many opens spaces to embrace diversity, click:https://www.youtube.com/watch?v=OtAIDjEXNIc

The event was honored by Dr. Natthakit Tangpoonsinthana, CEO of Central Pattana Public Company Limited, Mr. Kanyuth Dechudom, Asset Director – Central World, Asset Director – Central Park, along with public and private partners such as Dr. Naratep Chupoon, Director of Pathumwan District, Ms. Chanya Inthaphorn, Assistant Director of Bang Rak District, Ms. Pim Siri Thongromphol, Marketing Director of SF Corporation Public Company Limited, Ms. Chotirot Watthanaworakijkul, Head of Center of Excellence & HRBP – CRG, and Mr. Treeranant Lillhawong, Senior Director of Public Relations and Partnerships at Central Retail Group.

Dr. Natthakit Tangpoonsinthana CEO of Central Pattana Public Company Limited said: “For 7 years, Central Pattana has been one of the supporters of the Pride Month celebration. Today, we see the transition from a festival celebrating diversity to a 'Global Movement of Inclusion' that values sexual diversity as well as thoughts, identities, and lifestyles, in line with global trends from the World Economic Forum* which views Diversity & Inclusion as one of the key drivers of the economy, creativity, and the growth of future cities. Central Pattana is therefore moving forward to create an 'Inclusive Ecosystem' under this year's event theme: 'We Are Many', providing Central shopping centers nationwide as spaces for expressing identity and truly feeling part of the community.

At the same time, Pride has become a global Cultural Movement that many major cities around the world have incorporated into their efforts to energize the city, both in terms of tourism, creative economy, and enhancing their image on the world stage. Central Pattana has been pushing Thailand to become one of the Pride Destinations for 7 years, expanding the event from 9 locations in 2023 to 40 locations nationwide in 2026, and this year, it is expected that over 1.3 million people will participate across the country. This phenomenon is the result of the collaborative power of partners from all sectors pushing Thailand to be a finalist host for World Pride 2030, creating history for Thailand as the first country in Asia to host on the world stage,”Dr. Natthakit stated.

In terms of data, the Rainbow Economy & Tourism is still growing strong, with the LGBTQIAN+ tourist group being one of the High-Value Travelers with high potential and continuous growth. This aligns with market insight data from the LGBT Tourism Market Report 2026-2033, Coherent Market Insights** which predicts that the market value of LGBTQIAN+ tourism will reach $385.56 billion in 2026, up from $357 billion in 2025, and is expected to grow to $660.78 billion by 2033 at an average growth rate of 8% per year. Meanwhile, Thailand's Soft Power remains prominent on the world stage, especially in the Boys Love-Girls Love series industry, which dominates the Asian market with 53%***, having a total market value of over 5 billion baht in 2025 and growing at about 17% per year, reflecting Thailand's potential as a Global Hub of Rainbow Entertainment, exporting licenses to over 190 countries worldwide.

Elevating Thailand to a Global Pride Landmark

1. Pride Identity: Don't miss the Art Installation 'The Wall of Many', a living photo exhibition reflecting the voices of pride from individuals across various fields at CentralWorld, Phuket, Rama 2, Bangna, Chaeng Watthana, Khon Kaen, and Khon Kaen Campus.

2. Pride Experience: Enjoy a variety of Activities and Entertainment at Central shopping centers nationwide, led by the highlight of the Pride Parade taking place in 9 locations across all regions, including Central Phuket, Pattaya, Marina Outlet, Korat, Chiang Rai, Khon Kaen, Udon, Nakhon Sawan, and Nakhon Si Thammarat. Pride Music: Concerts from leading artists at Central Park, Pattaya, Ubon, Khon Kaen, and Khon Kaen Campus. Pride Contest: Confidence-boosting contests at Central Pattaya, Chiang Mai Airport, Chiang Rai, Udon, Khon Kaen, and Khon Kaen Campus. Pride Sport: Healthy activities at CentralWorld, Central Park, Phuket, Udon, Korat, Ubon, Khon Kaen, Surat Thani, Rama 2, Hat Yai, and Eastville. Pride Performance: Exciting shows at Central Park, Rama 9, Udon, Korat, Ubon, Khon Kaen Campus, Marina Outlet, Nakhon Pathom, Chonburi, Eastville, Phuket, Ram Inthra, and Pattaya. Pride Talk: Discussion panels at Central Udon, Khon Kaen, Nakhon Pathom, Chonburi, and Ram Inthra. Pride Troop: Colorful parades throughout the centers, such as Central Lampang. Pups & Pride: Spaces celebrating unconditional love at Central Eastville and Westville.

3. Pride Economy: Collaborating with leading stores and brands to launch special menus celebrating Pride Month, along with offering benefits through the 'Pride Shopping Privilege' throughout the campaign.

Highlights of Thailand's Pride Celebration 2026 “Pride For All”

CentralWorld: Setting new records with the highlight of the Global Scene in the heart of the city “We Are Many, Proud To Be Pride” (May 30 – 31, 2026): Revolutionizing the grandeur of the Pride festival into a global landmark, collaborating with the Tourism Authority of Thailand, Durex, INGU, TIGER BALM, BREW RUN CLUB, CENTRAL, Central Restaurant Group, SF CINEMA, Minor Food, MUSE by Metinee, S Popping Dance, good goods, Alcazar Cabaret Show, and Universal Music Thailand to create new records with the highlight of the Global Scene, featuring the largest rainbow flag in front of CentralWorld on a 4,000 square meter area, celebrating through the longest digital display in Thailand, panOramix, covering over 3,790 square meters, with 4 highlight activities catering to Global Citizens, reaffirming the Best Festive Landmark of All Time including PRIDE BEAT RUN: Transforming the power of equality into a positive movement in the city with the symbolic Pride Flag Walk and Community Run, gathering health enthusiasts, fans, and drag queens to create vibrancy, energizing the running route with beats from two famous DJs, DJ ANDREI HANGIU and DJ PEPPAE, along with the exclusive highlight of launching the playlist “PRIDE IS UNIVERSAL 2026 x centralwOrld” featuring hit songs from global artists like LISA, Lady Gaga, Sabrina Carpenter, and KATSEYE, creating a shared joy experience, which can be continuously followed through the Central X app. WORLD BATTLE PRIDE STAGE: A grand entertainment festival on over 3,000 square meters, featuring the Random Pride Dance activity allowing everyone to sing, play, and dance freely, along with special performances from the hottest couple 'Yin-War', representing the New Generation, reflecting CentralWorld's role in supporting the Rainbow Economy continuously with an entertainment-led strategy that attracts Boys Love & Girls Love couples as magnets in every festive campaign, from the global Songkran festival, Christmas festival, and the Times Square of Asia countdown, helping to create economic circulation and push Thailand's Soft Power to the world stage, while delivering public enjoyment from Hai Apaporn, Benz Khao Kwan, Jasmine Marisa, Hanna Rosenboom, along with 'Ben Chalathit' and a multitude of artists coming together to create a sensational phenomenon. SF PRIDE CINEMA: LOVE NOW SHOWING: Opening the experience of watching romantic films for the first time in the heart of the city, connecting the hearts of viewers together. PRIDE VOICES: THE POWER OF PRIDE: Sharing “REAL PRIDE STORIES” through the voices and perspectives of inspiring individuals in Thailand's PRIDE community, led by August, Boonrod Areewong, GAWDLAND, YANGCHIEH LIN, Toy-Yi, and Lookpad Metinee.

Central Park: Awakening the 'Neighborhood Soul', showcasing the neighborhood's identity to the world.

“We Are Many, The Art of Self” (May 30 – June 2, 2026): A lifestyle destination in the heart of Silom, revolutionizing the grandeur of the Pride festival into a colorful landmark, highlighting 'Neighborhood Souls' to express the identity of the neighborhood through 4 activities including BE WELL, BE YOU: Kicking off with Wellness Activities, Choose What You Like, for the first time uniting 7 leading brands to host highlight activities such as Pride Run covering 5 kilometers and Pride Yoga in collaboration with Sabai Run Club, followed by a special morning event with PRIDE PARTY with DJ PU at Central Park, Curve Cardio Dance Workout energy-packed workout class by ORI x Curve BKK, Barre Class focusing on flexibility through Ballet Inspired movements by Lululemon X FormaLab, and Pilates Session by Physique57, along with fun interactive experiences like the Rainbow Photobooth and We Are Drawn This Way. BORN TO BE BOLD: Bursting with excitement at the concert led by the fabulous 'Hai Apaporn', new generation pop R&B artists 'GALCHANIE' and 'BLKGEM Studio'. A TRUE CELEBRATION: An exclusive meet & greet event with the hottest couple 'Junior-Mark', along with special guest 'Jumbo'. NEIGHBORHOOD SOULS SHOW: A spectacular show reinforcing the concept "A Statement of You" featuring an extravagant performance from the drag queens of Silom 'THE STRANGER BAR', ready to bring the art of performance to create an unforgettable night.

On June 27, prepare for the grand City Pride Parade led by Central Phuket in collaboration with the city of Phuket, featuring Hai Apaporn in the old town, and Central Pattaya in collaboration with the city of Pattaya and a network of 100 organizations parading together, celebrating the 8th year with 3,000 LGBTQ celebrities.

Follow Central Pattana's updates at https://www.centralpattana.co.th/th/shopping/shopping-update/lifestyle-activities.