AssetWise has joined forces with Royal Cliff Hotel Group to continue its mission of developing young Thai tennis players for the third consecutive year through the "AssetWise Junior Tennis Thailand Championship 2026." This competition serves as a platform for young players aged 4 to 14 from across the country to experience real competition, gain valuable experience, and pave their way towards becoming professional tennis players in the future. This initiative reinforces the strategy of Lifestyle Marketing by supporting and inspiring the younger generation to pursue their dreams to the fullest.

Ms. Arati Benjathikool, Senior Vice President of Corporate Communications at AssetWise Public Company Limited, stated that the company supports the "AssetWise Junior Tennis Thailand Championship 2026" in collaboration with Royal Cliff Hotel Group for the third year. This initiative is part of enhancing the potential of young players to develop their skills for higher-level competitions, aligning with the Lifestyle Marketing strategy that connects the brand with all generations. By using sports as a medium, it transmits the energy and inspiration from the determination of youth to target audiences of all ages who value health and self-improvement, as well as catering to the lifestyle of modern families who spend time with children to promote their development, especially in promising locations like Pattaya. AssetWise is committed to developing projects that go beyond mere housing, creating a perfect living kingdom in every dimension, including leisure and promoting sports activities that meet international standards, elevating Pattaya as a quality living destination.

Mr. Witthana Wattanakul, CEO of Royal Cliff Hotel Group, remarked that the "AssetWise Junior Tennis Thailand Championship 2026" provides a competitive platform at Fitz Club of the hotel, allowing children to compete on world-class courts. It also showcases the commitment, discipline, and excellent sportsmanship of the athletes. Each match is intense, filled with skill, and reflects the continuous development of the youth tennis scene in the region. Additionally, the event received the prestigious Gold Standard Tennis 10s & Junior Tennis Championship Venue Award from the tournament director and the director of School Tennis-10s, recognizing the outstanding standards of competition both on and off the court. We hope that our collaboration with AssetWise, a great partner that has consistently pushed activities forward, will open opportunities for Thai youth to advance to the national tennis level in the future. While developing an athlete takes time and continuity, we believe that today we have contributed to creating strong youth in terms of physicality, discipline, and mentality, which will become a vital force in driving society and the new generation forward.

The "AssetWise Junior Tennis Thailand Championship 2026" took place at Fitz Club Pattaya, the comprehensive sports center of Royal Cliff Hotel Group, on May 2-3. The event was divided into Tennis-10s (ages 4-10) and Junior Tennis (ages 10-14), with over 150 participants. The event also featured services from the Vitala Rehab & Physiological Clinic, part of AssetWise, specializing in physical therapy to help competitors recover after matches, enhancing comprehensive health care.

Meanwhile, the atmosphere around the court was filled with encouragement from parents, families, and friends cheering warmly, making every moment meaningful and memorable. All of this reflects the commitment of AssetWise and Royal Cliff to create a platform that allows youth to develop skills, build friendships, and spend quality time with family. The support for this youth tennis competition reflects AssetWise's determination to create a space for young players to embark on their sports journey with quality, focusing on laying the foundation and enhancing skills from a young age to push their potential through real experiences on national competition grounds. This not only prepares them to become professional athletes but also establishes Pattaya as the starting point for a perfect lifestyle, alongside driving the energy of the new generation to grow sustainably with the city.