Amid a real estate market where consumers remain cautious about spending, and purchasing decisions for housing require thorough consideration of value, Pruksa is once again stimulating the condominium market through the 'Forget the Investment' campaign. This campaign emphasizes the strengths of 'affordable prices' and 'ready-to-move-in locations' as the core message. This time, Pruksa has gathered 11 ready-to-move-in condominium projects in prime locations near BTS and MRT stations for a major promotion, clearly stating that these are 'the best prices since the launch of each project' to accelerate buyers' decisions during a highly competitive market.

The campaign reflects Pruksa's strategy to address both 'Real Demand' and 'Investment Demand' simultaneously. This means not only targeting those looking for affordable housing but also providing opportunities for investors seeking ready-to-rent condos in urban locations to access valuable assets more easily.

The main offers of the campaign include:

▪️ Condo prices starting from 1.35 – 7.19 million baht
▪️ Monthly payments starting at just 3,400 baht
▪️ Free complete furniture set
▪️ Investment returns of up to 7.3%*
▪️ Ready to move in immediately in participating projects

The projects involved cover several key brands of Pruksa, catering to different customer segments, including:

Chapter Condo
A condo brand targeting young urbanites and investors, typically located in prime areas near business centers or public transport systems, with a focus on design and lifestyle.

The Privacy Condo
A brand that emphasizes privacy and a balanced urban lifestyle, suitable for buyers looking for a home that offers both convenience and a relaxing atmosphere.

Chapter One Condo
Another brand focusing on the Urban Living market, highlighting strengths in location, city connectivity, and functions that meet the needs of working individuals.

The Tree Condo
A brand targeting urban dwellers seeking value, with designs that cater to real-life living at competitive prices.

Plum Condo
The most accessible mass-market brand of Pruksa, known for its affordable prices and locations that appeal to first-time homebuyers.

Interestingly, the use of the phrase 'Forget the Investment' is not just a promotional communication but reflects Pruksa's proactive marketing approach during a time when purchasing power still requires additional incentives, especially in the ready-to-move-in condo segment, which has the significant advantage of 'seeing the actual product, ready to move in' compared to pre-sale projects that require waiting for construction.

From the perspective of investors, the campaign's mention of returns of up to 7.3% adds weight to the offer, particularly in locations near the BTS where there is continuous demand from the rental market, including workers, students, and those seeking housing close to the city.

For buyers looking for actual residences, the key strengths include reduced initial costs for moving in, with special prices, low initial payments, and free furniture, significantly alleviating the burden of upfront expenses.

Pruksa is open for bookings and rights from today until May 31, 2026.

For more information, call 1739
Register to visit the project at Pruksa Official Website

*Conditions apply as specified by the company.