The Thai real estate market is entering a significant transitional phase, shifting from an era where competition was measured solely by sales volume and the number of projects, to a new era where "business structure, technology, and ecosystem" become key indicators of long-term growth potential. Recently, V Beyond Development Public Company Limited has embarked on a major organizational restructuring for the first time in 11 years, announcing its rebranding to "V Beyond X Group Public Company Limited" under the new strategy "VBEYOND’S Next Growth Chapter."

This transformation reflects the company's efforts to elevate itself from a player in the real estate market to a "comprehensive real estate wholesale hub" that integrates sales, finance, technology, investment, and after-sales services within a single ecosystem.

At the launch event held at The Empire Residence on the 53rd floor of the Empire Tower on May 11, 2023, a large number of property developers, investors, agents, business partners, and media representatives attended, reflecting strong interest in the organization's new direction as it aggressively expands. A key aspect of the rebranding is the introduction of "V Beyond Next X Company Limited," which has transformed from the previous business model, appointing "Kittipong Kumwong" as the Chief Executive Officer to strengthen strategies in finance, sales, investment, and customer credit management. The company aims to develop into a high-negotiation power real estate wholesale platform that caters to all customer groups, professions, and segments.

Additionally, the company is entering the renovated housing market through "Baan Sang Tua Group Company Limited," which is positioned as another important growth engine for the group. "Pannipa Thantawiwat" has been appointed as the Deputy Chief Executive Officer to drive the renovation business for second-hand houses and condos with a Value Creation concept, integrating AI and technology to elevate second-hand properties into quality residences at accessible prices. The company has stated that it plans to collaborate with leading asset management firms and banks to develop large-scale projects, aiming to push the renovation market into a "national phenomenon" in the near future.

Dr. Waradech Rukpan, Managing Director of V Beyond X Group Public Company Limited and CEO of Baan Sang Tua Group Company Limited, stated that this rebranding is not just a name change but a creation of a new S-Curve for the business to become leaner and more flexible, ready to compete in a rapidly changing market. The company also aims to generate "recurring income" through new businesses, including a learning platform (Academy) and joint ventures with leading global organizations to enhance the PropTech ecosystem from upstream to downstream.

In terms of business goals, the group aims for total revenue of 3.075 billion baht, pushing profits to reach 1 billion baht, expanding its agent network to 30,000 people, and preparing to spin off its subsidiaries to enter the stock market within two years. "We are not just looking at selling real estate; we are building a platform that leverages technology to facilitate limitless access to housing and investment," Dr. Waradech said.

Amidst increasing competition in the real estate industry, V Beyond's movement is noteworthy as it attempts to transform its role from a "real estate sales company" to a "real estate business infrastructure" that integrates all components into a single system to create long-term growth in the future.