Central Pattana Prepares to Open 'Central Khon Kaen Campus' - A New Mixed-Use Model in the Northeast, Set to Launch Grandly on May 20

• The first province in the Northeast to have two Central shopping centers, supporting the growth of the future Regional Hub.
• Reflecting a global city development model driven by the energy of the new generation and the growth of university districts, with Central Pattana's DNA of creating districts, cities, and futures under the vision of 'A Future-Led Ecosystem.'
• Mixed-use project Master Planning over 30 rai: PHYLL KHONKAEN Super Premium condos and the first GO! Hotel in the Northeast, the first Indoor Garden in the Northeast, Co-Working Space, and Pet-Friendly Zone seamlessly connected.
• Joining forces with Central Group: Tops, Supersports, Power Buy, B2S, Auto1, totaling 200 famous brands; featuring Shabu Baru Mini, The Steak & More, Pasta Ama, Xventure - the first new indoor active park in the Northeast, Jetts Fitness 24-hour gym, and trendy brands targeting the New Gen such as SUNNIES, Daddy & The Muscle, Matchbox, Freak, KIS, and Wacky Willy.
• On May 20, prepare for a grand celebration of 'Happiness to the Core' with a special show from 'Teel-Matiman' and enjoy exciting Isan-style fun, with a chance to win grand prizes including a PHYLL condo worth 1.95 million baht*, a Nissan Kicks car worth 899,000 baht*, and many more prizes totaling over 2.8 million baht*.

Central Pattana Public Company Limited is the leading real estate company in Thailand for sustainability, elevating Khon Kaen to a high-potential city of the future. They are preparing for the grand opening of the new mixed-use project 'Central Khon Kaen Campus,' the 45th shopping center of Central Pattana and the second in Khon Kaen, a model shopping center driven by the innovative ideas of the new generation under the concept of 'Happiness to the Core.' The Master Planning covers over 30 rai with a total area (GBA) of 62,000 square meters, featuring a shopping center with 200 famous brands, the first Super Premium condominium 'PHYLL KHONKAEN' in the Northeast, and the GO! Hotel, the first Indoor Garden in the Northeast, Co-Working Space, and Pet-Friendly Zone seamlessly connected. 'Central Khon Kaen Campus' will open for service on May 20, 2026, with a grand opening celebration featuring renowned artists and plenty of fun.

Dr. Natthakit Tangpoolsinthana, CEO of Central Pattana, stated, "Central Khon Kaen Campus is a mixed-use project that reflects the energy of the city of the future under the vision of A Future-Led Ecosystem, accommodating the lifestyles of all generations, especially the Young & Young Spirit group. Khon Kaen serves as a Regional Hub, a central point in the Northeast with high potential, a city filled with the energy of the new generation, creativity, and a continuously growing economy, ready to become a city of the future where the new generation wants to live. Central Khon Kaen has been the city's Gateway for over 16 years, and today we are expanding the area by creating 'Central Khon Kaen Campus' as the new Living Room of the city, creating a 'Campus District' to support living at all times."

Chatree Kowitanupon, Head of Project Development at Central Pattana, said, "With the concept of being the Center of Life, we designed this shopping center to have a unique identity under the concept of 'Essence of Khon Kaen,' conveying Isan wisdom through the '3 Identities of Khon Kaen: Khaen, Kaen, and Khun' in a contemporary manner, harmoniously connecting people, art, and local culture. This is the first Central Pattana center to use 'material honesty' that reveals the true texture of materials, reflecting simplicity and sincerity, representing a new Isan context. The shopping center is divided into two highlight zones: 1) Campus Court: Retail Space for leading brands, a Student Gallery, and a Creative Platform, including a Craft Market inspired by the Khaen musical instrument and transforming the patterns of Khon Kaen's mudmee into architectural forms and textures. 2) Campus Garden: The first Indoor Garden in Khon Kaen, featuring various styles of restaurants and cafes, a free co-working space, and a Pop-up Walking Street, designed with inspiration from the Khun flower, with a skylight connecting indoor and outdoor spaces."

Co-creating the city through art and community: Central Khon Kaen Campus propels Khon Kaen towards a creative city for the new generation.

Since the project's inception, we have collaborated with 'Vachboy,' a new Neo-Pop Art artist, and Khon Kaen University to create an Art Wall Exhibition that conveys Local Wisdom, merging the energy of the new generation. Following this, we held the COM•ม่วน•NITY event that brings together the 'fun + lifestyle + community' of the new generation in Khon Kaen to preview the experience of 'Central Khon Kaen Campus' as the new Lifestyle Space of the city through four highlights: Run Club & Ice Bath, Party & Mingle, Brand Taste & Trial, and Isan Music x DJ TIITO, interpreting Isan music in a contemporary dimension, along with the creation of 'Khaen Khun,' the center's mascot inspired by the Khun flower, reflecting the active lifestyle of Isan people. Look forward to Wall Graphics and street art from five Thai artists that tell the story of the city and Central Khon Kaen Campus.

#HappinessToTheCore includes 6 firsts in the Northeast: 1) The first city in the Northeast to have two Central shopping centers. 2) PHYLL KHONKAEN Super Premium condos. 3) GO! Hotel. 4) Indoor Garden integrating green space within the building with urban lifestyle. 5) Xventure, a new sports park with interactive technology featuring 27 rides in 6 zones. 6) Many leading fashion brands.

PHYLL KHONKAEN, the first in the Northeast with the concept 'Living Isan Soul,' will open pre-sales at the Sales Gallery on the 1st floor on May 20.

Gree Dechchai, President of the Residence Business at Central Pattana, stated, "Khon Kaen is an important city in the Northeast with high potential, ready to accommodate quality living. The new generation in Khon Kaen values location, quality of life, design, and trusted brands. Therefore, we are developing PHYLL KHONKAEN, a Super Premium condominium adjacent to the shopping center, 33 stories high with 583 units, catering to the lifestyles of students, medical personnel, urban residents, and families. It features a unique design that combines modern living with local wisdom, along with complete functions and facilities such as an infinity pool on the rooftop with a half-Olympic jacuzzi, a 25-meter pool with a 360-degree view of Khon Kaen, a fitness center, and a sky lounge connected to a rooftop garden with a 'relaxing' seating concept, a space for parties and barbecues on the rooftop, as well as a Study Lounge & Laundry Café for working and reading, and EV Chargers. The PHYLL condominium has already been successful in several high-potential locations such as Bangkok, Krabi, and Phuket, with Nakhon Pathom set to launch this year."

GO! Hotel, the first in the Northeast with the concept 'Happy, Convenient, Comfortable, and Worthwhile – Get, Set, Go, Happy,' will be unveiled on May 20.

Jatuporn Wilai Kaew, Head of GO Hotel at Central Pattana, stated, "GO! Hotel Central Khon Kaen Campus is the first new hotel brand in the Northeast and the sixth in the GO! Hotel brand, designed to meet every lifestyle need of travelers, business people, and urban residents, enhancing the experience of relaxation in an accessible manner, accommodating pets, and paying attention to every detail. It offers an experience that is more than just accommodation; it is a space of inspiration. The key highlight is the design that interprets 'Local Essence' in a contemporary way, clearly reflecting the identity of the city. Currently, GO! Hotel has six branches, including Bo Win, Ban Chang, Si Racha, Chonburi, and the flagship hotel at Suvarnabhumi Airport in Bangkok, with plans for continuous expansion across the country to accommodate both Thai and international travelers. Recently, we held a photo exhibition titled 'The True People of Khon Kaen,' featuring 100 lives from various professions, conveying the story of sustainable city development through the perspective of 'Neng-Chira Vichaisuthikul,' a leading fashion photographer in Thailand, on display from today until May 22, 2026," Jatuporn said.

Joining forces with Central Group: Tops, Supersports, Power Buy, B2S, Auto1, totaling 200 famous brands to cater to the new generation's every lifestyle: featuring for the first time Shabu Baru Mini, a Japanese-style single pot shabu-suki, The Steak & More, Pasta Ama, X-Venture Active Playground, Jetts Fitness 24 hours, the first in the province, SUNNIES, a trendy lifestyle item for the new generation with customizable water bottles, popular brands such as Bonchon, Pepper Lunch, NOSE TEA, KOI Thé, Naisnow, Potato Corner, GAGA, Adidas Kids, and Journal, as well as brands targeting the New Gen like Daddy & The Muscle: vintage pop clothing, Wacky Willy street fashion, Matchbox and Freak: popular streetwear among Thai youth and Korean fans, and KIS, a multi-brand beauty store under Central Retail, along with local famous brands like From Scratch, Kin Matcha, Matchong Matcha, Sei Scoop, Trinity, and Long Pizza homemade pizza, and Major Cineplex cinema.