The luxury single-house market remains one of the strongest segments in the Thai real estate sector, particularly for homes priced between 10 to 30 million baht, which continue to attract interest from high-potential buyers, including new-generation business owners, executives, and expanding families seeking homes that meet their living needs, quality of life, and long-term value. According to Surachet Kongcheep, Head of Research and Consulting at Cushman & Wakefield Thailand, homes priced between 10 to 30 million baht represent the core of the luxury home market, accounting for over 70% of the market for homes priced above 10 million baht, and are less affected by the current economic slowdown compared to other price segments.

Another significant factor is the buying opportunity this year, perceived as "the most worthwhile" due to the LTV measures allowing for 100% loans until June 2027. Coupled with the low interest rates on Thai home loans and the anticipated increase in construction material and labor costs by 5-10% in the future, today's decisions can be seen as locking in original costs before the market rises. Therefore, in the luxury market, "Setthasiri" continues to be one of the brands that reflect success and has won consumer loyalty for over 20 years, with a portfolio of more than 45 projects valued at over 98 billion baht.

Importantly, the name 'Setthasiri' has become an industry benchmark for the luxury home market, thanks to a deep understanding of buyer insights. The brand 'Setthasiri' is a 'Portrait of Success' reflecting achievement at every stage of life. Khun Phakpring Karun, Director of Marketing for Horizontal Projects at Sansiri Public Company Limited, shares that the strength of the Setthasiri brand lies in its understanding of the new generation of Young Successors, whether they are online business owners, content creators, or new-generation doctors, who seek homes that reflect their identity and can create long-term value. Key features include:

  • Exquisite and unique design
  • Prime locations with convenient city connections
  • LIV-24 security system
  • After-sales service from Plus Property
  • A quality community that grows together

For 2026, Sansiri plans to launch two new Setthasiri projects valued at over 5.5 billion baht, starting with Setthasiri Great Ring-Jatujoti, a 3 billion baht project in collaboration with Mitsui Fudosan Asia Development (Thailand). This project features a new Berlin-style design that emphasizes elegance, power, and uniqueness for the first time in the Ram Inthra area. A highlight is the large special house of 504 square meters located on a lakefront view, which is considered the most beautiful position in the project.

The Setthasiri Great Ring-Jatujoti project offers four house types ranging from 287 to 504 square meters on plots starting from 100 square wah, focusing on sleek, powerful lines and unique characteristics. Another important feature is the large common area of over 10 rai, complete with a lake and a riverside clubhouse, as well as a Lakefront plot, which offers the best view in the project.

In terms of transportation, the project connects conveniently to the Chalong Rat Expressway and Kanchanaphisek Road, surrounded by international schools, hospitals, and comprehensive lifestyle destinations, reflecting the rapidly growing potential of the northern Bangkok area.

According to data from the Treasury Department, land prices in this area grow by an average of 8-12% per year, while the resale home market sees an average growth rate of about 7-9% per year, reinforcing that luxury homes are not just living assets but also legacy assets that can retain value over the long term.

???? Get ready to experience this pride with a pre-sale on May 9-10, 2026.
Setthasiri Great Ring-Jatujoti starts at 16.99–30 million baht*
Register to choose beautiful plots with lake views before anyone else at https://siri.ly/xSIxDD5

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