Supalai Public Company Limited, a leading real estate company, is advancing the quality of living under the concept of happiness derived from real life. They have launched the major campaign of the year, “Make Every Day Wonderful at Supalai Condos,” creating a new phenomenon by being the first real estate brand to embrace the Girl Love (GL) trend. They have brought in two hot actresses, ‘Namtan Tipnaree’ and ‘Film Rachanan,’ as the “SUPALAI Couple,” representing the “new generation” whose lifestyle resonates with the brand's actual customers. They will share stories of little wonders in everyday life through quality condominiums available nationwide from Supalai.

Additionally, they are enhancing their strategy with Music Marketing by releasing the legendary love song “Wonderful” as a medium to connect emotions directly to people of all generations.

“The Elements of Wonderful Living” – When Supalai Decodes the Dimensions of Happiness into Perfect Living Spaces in Condominiums.

Supalai Public Company Limited is pushing beyond the limits of living spaces by analyzing deep consumer insights from the GWI Database Platform, which is central to driving the major campaign “Make Every Day Wonderful at Supalai Condos.” They are shifting from merely creating living spaces to designing areas that “hide the reasons” for happiness in every detail, transforming ordinary days into wonderful experiences through three main axes of the campaign. Starting with transforming condos into spaces for relationships (Relationship & Social Connection), as insights reveal that over 70% of people prioritize quality time with loved ones. Supalai emphasizes designing functional rooms with spacious, airy areas to facilitate shared activities in every square meter, alongside allocating common areas to meet the needs of a Multi-Tasking Lifestyle, catering to over 60% of residents who turn their homes into income-generating spaces and personal studios, while also addressing the high demand for entertainment (84%) through flexible space design and seamless connectivity to expressways or BTS stations, allowing residents to spend more valuable time with themselves and their loved ones. Furthermore, they aim to create a balance of life and well-being (Wellness & Nature Balanced) to meet the needs of over 61% of urban dwellers seeking mental relaxation and 50% yearning for nature. This leads to the design of usable green spaces and wide balconies to bring nature into daily life sustainably. These meticulously thought-out dimensions of happiness are crucial gears driving the new campaign “Make Every Day Wonderful at Supalai Condos.”

Creating a Phenomenon of Delight with ‘Namtan and Film’ Captivating the Luna Fandom.

From the insights of a life space designed from genuine happiness, Supalai is extending into a tangible phenomenon of delight through the two hottest actresses, ‘Namtan Tipnaree’ and ‘Film Rachanan’, as the “SUPALAI Couple.” They are the first real estate brand to embrace the Girl Love (GL) trend to communicate the brand in a paired manner, perfectly conveying the chemistry that fans eagerly anticipate. The hashtag #NamtanFilm not only created a buzz in the series “Pluto: A Love Story” on GMMTV, which garnered millions of views per episode, but they are also set to reaffirm their popularity with the new series “Girl Rules: The Main Rule... Don’t Love You.” Their collaboration in this Supalai campaign reflects not only their perfect chemistry but also represents “the new generation” with a lifestyle that aligns with the brand's actual customers, focusing on well-designed functionality, flexible spaces, and designs that cater to real-life daily living, further emphasizing the positive relationship between the two and representing the transmission of little wonderful moments in everyday life at Supalai condos that the “Luna” fans will fall in love with over and over again.

Music Marketing: A Strategy to Connect Emotions through “Wonderful.”

The special element that enhances the emotional depth of the campaign “Make Every Day Wonderful at Supalai Condos” is the use of Music Marketing through the sweet love song “Wonderful” by the band SOFA, reinterpreted in a contemporary romantic mood to perfectly connect the feelings of people from all generations. By taking a hit song that resonates with Gen X and Gen Y and communicating it through the vibrant personas of Gen Z icons like “Namtan and Film,” it creates a meeting of “songs from memories” and “the right new generation,” delivering a powerful message that happiness and wonder can easily happen for everyone, simply by finding the right space and the important people they want to share their lives with. All these special elements are ready for everyone to experience at Supalai condos.

No matter what kind of happiness you seek, Supalai is ready to help everyone discover the reasons for a wonderfully extraordinary life in their own way through quality condominiums nationwide, carefully selected because we believe that Wonderful is not just in special moments but in every ordinary day at Supalai condos. Join our family today by calling 1720, visiting www.supalai.com, or following us on Facebook at Supalai.