In an era of rapid global change, the concept of "living" has been elevated to a new dimension that emphasizes "quality of life" more than ever. Today's consumers view their homes not just as
places to live, but as spaces that can truly fulfill happiness and balance in life. This aligns with the "Joyspan" trend, which prioritizes moments filled with joy and meaning over merely having a long life.

Ms. Atitaya Kasemlawat, Head of Residential Project Sales at CBRE (Thailand) Co., Ltd., stated, "With the concept of the Dusit Ajara Hua Hin project focusing on 'Multi-generational Living & Pet Friendly,' which emphasizes the quality of life for residents across all generations, it aligns with the 'Joyspan' that aims to enhance the happiness of residents in both physical and mental health, as well as satisfaction in daily life. This allows the project to create spaces and amenities that can meet the needs of life in every dimension, whether it be tranquility, comfort, or connection with nature. All of this leads to the important idea that a good life begins with the space we inhabit, or Living is All About Well-being. The initiation of construction for just 96 units on a 20-rai plot is quite remarkable for a real estate developer today. In reality, developers can use just 5 rai to develop over 200 condominium units, but Dusit aims to create a low-density and privacy-focused environment for residents to enjoy. Additionally, the design incorporates nature and green spaces, with over 60% dedicated to greenery, along with world-class Gracious Hospitality services from Dusit Thani, continuing in the form of The Only Thai Branded Residence, perfectly blending luxury with Thai warmth. Therefore, the project offers a living experience that emphasizes both quality of life and sustainability, situated in one of the best coastal locations in Hua Hin."

"According to data from CBRE and Global Branded Residences, it indicates that today's buyers are not only considering ownership or the value of the property but also placing importance on 'luxurious living experiences and superior services' that they will receive in the long term. This has led to Branded Residences becoming a new standard of living that meets both lifestyle and investment needs. This trend aligns with the overall market in the Asia-Pacific (APAC) region, where Thailand has become a key center for Branded Residences, ranking first in the region and continuously growing due to strong supporting factors such as tourism potential, infrastructure, and international service standards. Especially in Hua Hin, which is developing into a Heaven City in the future, reinforcing the role of real estate as an asset that can create added value in terms of both actual living and long-term investment. Thus, the decision to buy today is not just about choosing a home but also about selecting 'quality of life' alongside 'valuable investment opportunities.'"

Ms. Atitaya continued, "If we delve deeper into the areas of Prachuap Khiri Khan and Phetchaburi, the Branded Residence model holds high potential due to limited supply but continuous demand, especially in Hua Hin, which is supported by infrastructure development and the growth of the tourism sector. This allows for returns from both rental income and the appreciation of asset value in the long term. The 'Dusit Ajara Hua Hin' project is not just a luxury residence but also a long-term asset, considered a 'Rare Item' and a 'Legacy Asset' that can balance living, interesting investment, and quality of life. Additionally, it creates comprehensive spaces and amenities to meet the needs of all generations perfectly, such as a Main Courtyard, a large swimming pool that caters to residents of all generations, a playground, an entertainment room, a clubhouse, and areas that allow all members to live with pets in a 100% Pet Friendly environment, reflecting an understanding of the lifestyle needs of modern individuals who prioritize family and pets as part of their lives."

"The location is considered a highly connected area with great potential as it meets the needs of living, tourism, and relaxation. With its strong location advantages, it is not far from Bangkok and can be easily accessed by private car, public transport, and continuously developing infrastructure. It is also surrounded by diverse natural resources, including the sea, mountains, and green spaces that provide tranquility and relaxation for visitors. Moreover, Hua Hin has comprehensive amenities, including standard hospitals, international schools, golf courses, shopping malls, and an airport that is being developed to support future growth, underpinned by government policies aimed at developing the city into a Smart City. This makes Hua Hin not only a city for relaxation but also a suitable place for long-term living, with a continuously increasing demand from buyers of vacation homes, second homes, and pre-retirement groups looking for a place that perfectly meets their quality of life needs." Therefore, the 'Dusit Ajara Hua Hin' project not only reflects the quality of living but also serves as a key factor in attracting high-quality investors and tenants, demonstrating that what people are looking for today is not just housing but a living experience that can genuinely elevate their quality of life every day," Ms. Atitaya concluded.

For those interested in the Dusit Ajara Hua Hin project, you can experience the actual sample room atmosphere today at the Sales Gallery within the Dusit Thani Hua Hin hotel or schedule a private full presentation at Chamchuri Square, 29th floor, Monday to Friday from 10:00 AM to 6:00 PM. For inquiries, call 099 662 6636.


Reference: * https://www.cbre.co.th/press-releases/cbre-reveals-thailand-branded-residence-market