Ananda Development Public Company Limited has launched a new branding campaign for IDEO titled “LIVE REAL. LIVE IDEO.” under the concept “Clear Identity, True Life” to reinforce the brand's position as a leader in urban condominiums located near mass transit systems in prime locations, which has been the brand's DNA throughout the years. This aligns with the lifestyle of modern urban dwellers. The campaign reflects the idea that “a better urban life” means living fully as oneself, through storytelling from the perspectives of people, locations, and daily lifestyles. This is in line with IDEO's philosophy of thinking...to expand life dimensions. The campaign collaborates with renowned street photographer Anan Singthongla to capture the energy of urban life, inspired by the Brooklyn Attitude. The stories are conveyed through two prime locations in Bangkok: Rama 9 – Asoke and Sukhumvit – Phra Khanong, which are not just locations but two urban forces that reflect different lifestyles and complement each other perfectly.

Ponganan Sukgasem, Chief Marketing Officer of Ananda Development Public Company Limited, stated: IDEO has been developed from a true understanding of urban living. We do not just see it as creating residences; we aim to create spaces that allow people to fully embrace urban life, including work, travel, and lifestyle. This is conveyed through three perspectives: urban customers who have a lifestyle that reflects their true selves, choosing residences that express their identity; the location or neighborhood of the residence that meets urban living needs, ensuring convenience in all travels; and the lifestyle both inside and outside the project, whether it’s communal areas that cater to urban life, allowing for a balanced life in all aspects: Live-Work-Play-Learn. Therefore, the campaign ‘LIVE REAL. LIVE IDEO.’ reflects the brand's identity and the clear identity of urban dwellers.

Under this concept, IDEO presents four condominium projects located near mass transit systems in prime areas of Bangkok:

IDEO Sukhumvit–Rama 4: 350 meters from BTS Phra Khanong, 1 bedroom, new series, fully furnished, free transfer fees, starting at 3.89 million baht. IDEO Rama 9–Asoke: 400 meters from MRT Rama 9, 1 bedroom, free transfer fees, starting at 4.39 million baht. IDEO Ramkhamhaeng–Lamsali Station: 50 meters from MRT Lamsali Intersection, studio, free transfer fees, cashback up to 200,000 baht, starting at 2.29 million baht. IDEO Mobi Sukhumvit Eastpoint: 250 meters from BTS Bangna, large 1 bedroom, 36 sq.m., free furniture, free transfer fees, starting at 3.69 million baht.

All projects are located in areas connected to the mass transit system, close to job centers, lifestyle hubs, and essential amenities, fully supporting urban living needs. They address both actual living requirements and long-term investment potential, reflecting the brand's expertise in selecting locations that connect all dimensions of urban life.

“This campaign, ‘LIVE REAL. LIVE IDEO.’, marks another significant step for the IDEO brand in 2023 under Ananda Development Public Company Limited, reinforcing its position as a leader in urban condominiums. It reflects Ananda's project development philosophy, which emphasizes prime urban locations connected to public transport systems, alongside designing living spaces that meet the real-life needs of urban dwellers in all dimensions, including living, working, and lifestyle. This reflects the business direction aimed at creating sustainable value in terms of quality of life and long-term growth potential,” Ponganan concluded.