Origin Group reinforces its position as the <\/strong>No.<\/strong>1 <\/strong>creator of pet-friendly homes and condominiums, for the first time! By hosting the "ORIGIN PAWRENTS TALK" <\/strong>event, unveiling a flagship collaboration strategy with True Corporation, a leader in telecommunications and technology, to set a new standard for "pet-friendly cities" that enriches the digital lifestyle with "True Online" high-speed internet, complemented by smart devices for pet lovers, including AI surveillance cameras that capture every important moment of pets and a Smart Pet Tracker that provides real-time location tracking across Thailand via True's network, catering to the premium pet-loving demographic.

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Mr. Apisit Sunthornchukiat, CEO of Origin Vertical Corporation, or <\/strong>ORIGIN VERTICAL, <\/strong>revealed the significance of this collaboration between ORIGIN Group and True Corporation as a step forward in developing residential projects towards true Smart Living through telecommunications infrastructure and digital ecosystems, focusing on Pet Innovation, particularly by incorporating IoT (Internet of Things) technology and high-speed connectivity to enhance the quality of life for pets, including pet tracking devices and AI surveillance cameras for real-time pet care, as well as platforms for pet-related services to meet the trend of Pet Humanization. This also emphasizes the importance of designing living spaces and facilities that accommodate the lifestyles of both owners and pets, creating a comprehensive, convenient living experience that meets the needs of all household members.

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This collaboration aligns with Origin's vision for residential development, committed to creating quality projects that deliver the best living experiences for customers, paying attention to every detail to meet the diverse aspects of life under the concept of “Creative Living For Better Life,” <\/strong>which focuses on creating new lifestyles, emphasizing condominiums located near public transport, pet-friendly designs, and comprehensive services to enhance quality of life in line with the lifestyles of the new generation, including Gen Y, Gen Z, and Pet Families. Origin believes that “good living” is not limited to just usable space but is about providing residents the opportunity to live to their fullest potential in every aspect, reflecting a harmonious coexistence between humans and pets, viewing pets as “family members.”

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Additionally, it promotes the concept of Happiness Supporter under clear and easy-to-understand regulations for coexistence between pet owners and non-pet owners, adhering to the Animal Welfare Act in condominiums for everyone's happiness. The project has systematically separated usage areas, including dedicated passenger elevators and pet-friendly pathways distinct from the main project routes, as well as appropriately dividing common area zones. Furthermore, it considers pet safety by using materials that are safe for paws, while also accommodating cleaning and odor control by a Living Service team, which consists of professionals trained specifically in Pet Specialist Training, both for project staff and management, in collaboration with Thonglor Animal Hospital to provide specialized pet care training and awarding a Pet Services badge on the left side of the uniform as a symbol of professionalism in service.

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Origin reaffirms its leadership as No.1, expanding the Origin Pawrents realm, allowing pets to live without hiding, with over 4,966 units across 25 projects in various locations throughout Bangkok, the surrounding areas, and provinces, including BRITANIA homes developed under the concept of Crafted For Better Living, <\/strong>caring for a better life while creating living experiences to provide residents with improved services every day. “We believe this trend will continue to grow and will affect people of all ages, including millennials or Gen Y, who often have pets of their own, and technology for pets is starting to play an important role, as 39% of owners are interested in using Pet Tech to feel close to their pets even when they are apart. Recognizing this importance, we are offering a special experience to Origin and Britannia residents who book and transfer ownership from April 1, 2026, to June 31, 2026, who will receive a TrueX Smart Pet Tracker and TrueX Smart CCTV Camera 4 Pro AI,” said Mr. Apisit.

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On the other hand, Mr. Thanapol Manawutwetch, Head of Home Connectivity Executive at True Corporation Public Company Limited, <\/strong>stated that True Corporation aims to leverage technology to enhance the quality of life for Thai people. Therefore, we develop and create services that go beyond connectivity to fulfill every lifestyle, caring for the family, including pets, which are one of the family members. As a leader in telecommunications and technology, we aim to make homes spaces that enrich lives with happiness, providing high-speed internet “True Online” <\/strong>that connects every life with TrueX <\/strong>within a digital ecosystem that transforms homes into Smart Homes and elevates living to Smart Living, addressing all dimensions, including safety, physical and mental health, convenience, and cost savings for households, while also encompassing pets, the center of love for everyone in the home through AI technology and smart devices, including:

  • AI Surveillance Cameras <\/em><\/strong>that help detect pets, ensuring no important moments are missed, with AI analyzing data to adjust care, enhancing the quality of life for pets in a personalized manner, and importantly, ensuring data storage on a secure cloud.
  • Smart Pet Tracker <\/em><\/strong>that accurately identifies pet locations in real-time across Thailand via True's network, allowing for daily monitoring of pets 24/7, providing peace of mind regardless of distance.

We are confident that the innovation and ecosystem of smart homes working harmoniously from True Corporation will meet the trend of Pet Humanization and fulfill Origin's vision of expanding the Origin Pawrents realm to create happiness for both people and pets amidst living environments designed specifically for pet lovers. Meanwhile, Mr. Krit Techasammas, CEO of Britannia Public Company Limited, or <\/strong>BRI, <\/strong>mentioned that the BRITANIA Care Service strategy is one of the core pillars of Britannia, which aims not only to create "homes" but to build "quality of life" in the long term by designing services that elevate the quality of life for residents, ensuring that every day at home is the best day for everyone, including the four-legged family members, starting from seeking harmonious designs that make pet lovers happiest while ensuring that non-pet owners do not feel disturbed. Managing issues of odor, noise, and common areas requires both innovation and strict management to meet the modern lifestyle of Pet Friendly Living that treats pets as family members.

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At the same time, Britannia is also moving forward to create a “Pet Community,” a comprehensive ecosystem for pet lovers through collaboration between Pawrents and partners to enhance the Pet-Friendly Living experience through the 3H model that covers all dimensions of living, consisting of:

  • Hug: Caring for every detail of living as if it were their own pet, providing various conveniences through technology from True.
  • Health: Promoting good health from the inside out in collaboration with experts like Thonglor Animal Hospital and Bangkok to elevate the standard of pet healthcare in the city.
  • Hub: Creating a large community that connects people and pets together to push for a truly pet-friendly city.

“Britannia supports activities that occur together between people and pets, including health partners, and promotes various happiness-building activities for pets that help create relationships and longevity, such as puppy yoga, Pets Run, free bathing, vaccinations, and health checks! Additionally, we are open to seeking support from brands or projects in the future, as we believe that strong partnerships will help create a perfect living experience,” said Mr. Krit.

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Moreover, Mr. Apisit <\/strong>added that the company focuses on creating a new Standard of Living, not just building pet-friendly condos but is collaborating with the government and partners to expand the “happiness scope” beyond the project boundaries, including co-living, supporting pet health in the city, and jointly developing public spaces to meet the needs of pet living, while also promoting social initiatives through the ORIGIN GIVE project in collaboration with residents to support The Voice Foundation continuously to care for animals in the foundation, and a portion of condominium sales will support other organizations to care for animals further.

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“We start with the concept of truly developing Pet-Friendly living to promote a balanced coexistence between residents who have pets and those who do not. Additionally, Origin emphasizes participation in continuously enhancing the quality of the surrounding areas of the project. In the future, the company intends to support the development of Pets Park in Bangkok and open opportunities to co-host with various partners to create spaces or activities related to pets in all forms. We aim to build a strong PETS COMMUNITY and be part of driving the city towards becoming a pet-friendly society sustainably,” concluded Mr. Apisit.

Origin Vertical Corporation, or <\/strong>ORIGIN VERTICAL, <\/strong>is a subsidiary of Origin Property Public Company Limited (ORI), a comprehensive real estate developer specializing in condominium development under the concept of “Creative Living for Better Life,” creating innovative lifestyles for a better quality of life, developing condominium projects under brands such as Park Origin, So Origin, Origin Plug & Play, Knightsbridge, Notting Hill, Origin Place, The Origin, Kensington, Hampton, and Origin Play, among others.

As for Britannia Public Company Limited, or <\/strong>BRI, <\/strong>it is a developer of housing projects under the concept of “Crafted for Better Living,” caring for a better life, developing both single-family homes, new series homes, and townhomes covering all consumer segments under five brands: 1. Belgravia (luxury single-family homes), 2. Grand Britannia (high-end single-family and twin homes), 3. Britannia (mid-end single-family, twin homes, and townhomes), 4. Brighton (entry-level twin homes and townhomes), and 5. Balco (luxury vacation homes).