• Positioning “Market Place Thonglor” as a flagship community mall model under the Neighborhood-Centric strategy that leverages location potential and Consumer Insight as its core.
  • Revamping the Merchandise Mix project-wide to a Curated Tenant Mix that aligns with the tastes of high-income urban dwellers, covering everything from Morning Coffee to Nightlife.
  • Selected over 45 distinct character brands, including First in Thailand, new concepts, and popular brands that clearly reflect the DNA of the Thonglor area.
  • Launching the “Journey AM to PM” (March 27) to showcase an All-Day Lifestyle Destination through community workshops and curated moments from morning Sip & Stuff with workshops like the Flower Bar and Charm Bar to evening Sip & Sway with social and music experiences and a Celebration party.

Central Pattana Public Company Limited is reframing “Market Place Thonglor” as a flagship community mall model under the Neighborhood-Centric Retail strategy, utilizing Consumer Insight and the area's high purchasing power as the foundation for project development, from adjusting the Merchandise Mix to a Curated Tenant Mix and designing an All-Day Lifestyle Destination that meets the day-to-night behavior of urban dwellers. The project area has a total GFA of 14,257 sqm, ready to offer the “Journey AM to PM” (March 27) concept through community workshops, curated tastings, and social moments from a relaxed morning to an energetic night in Thonglor.

Mr. Wuttikiet Techamongkolaphiwat, Chief Operating Officer of Central Pattana Public Company Limited, stated, "We are elevating ‘Market Place Thonglor’ to a flagship model in reframing community malls in Thailand from traditional retail spaces to a lifestyle platform driven by a Neighborhood-Centric strategy, using both location potential and Consumer Insight as the starting point for a complete redesign. The key is shifting from a Merchandise Mix to a Curated Tenant Mix that selects brands with clear character, including First in Thailand, new concept stores, and brands that resonate with the area's tastes, to create an ecosystem that connects consumer behaviors throughout the day. Insights from the Thonglor area clearly show that urban dwellers are not looking for spaces to 'buy' but rather for spaces to 'live' that can adapt throughout the day. Market Place Thonglor (Thonglor 15) is designed to be an All-Day Lifestyle Destination that accommodates morning routines, daytime activities, and nightlife all in one place. This same concept is conveyed through the “Journey AM to PM” today, curating experiences that reflect the real behaviors of people in the area from midday to night. This model is not just about elevating a single project but serves as a guideline for the future development of community malls by Central Pattana that must specifically address consumer behaviors and the context of each area."

Currently, the Thonglor area has over 12,000 high-end to super luxury condominium units, more than 48 hotels, over 51 office buildings, more than 10 leading international schools, over 5 top hospitals, and a population of over 150,000 people with an average age of 35-40 years and an average household income of 120,000 THB/month, targeting a traffic of 5,000 people/day.

3 Transformative Strategies for ‘Market Place Thonglor’ into a New Hangout & Social Life Hub in the Heart of Thonglor

  1. Design Redefined - A major makeover under the concept "A New Look, A Better Experience" redesigning both the façade and lighting while adding green spaces and relaxation areas, connecting indoor and outdoor spaces for convenient all-day use, along with refreshing the tenant mix with over 45 leading brands covering Food & Beverage, Lifestyle, Health & Wellness, Specialty, and Nightlife to elevate it to an All-Day Lifestyle Destination that meets every moment of life from morning coffee to nightlife, with workshop and event spaces rotating throughout the year.
  2. Insight-Led Location - Thonglor is an area filled with high-income groups, both Thai and expatriates, a large expat community, and a preferred location for leading businesspeople. It is also a business, trade, and entertainment hub that buzzes from day to night. With a local population of over 150,000 people, an average age of 35-40 years, and an average household income reaching 120,000 THB/month, it boasts premium infrastructure including over 12,000 high-end to super luxury condominium units, more than 48 international hotels, and over 51 office buildings. The residents include affluent Thais, expatriates, young professionals, and families with distinct lifestyles who seek a "living space" that can adapt to their moods in a location that is easily accessible, just 5 minutes from Ekkamai Road and 3 minutes from the entrance of Thonglor Alley.
  3. Curated Tenant Mix - A complete revamp of the merchandise mix with curated well-known stores that have distinct characters and unique identities all in one place, within a GFA of 14,257 sqm, maintaining a modern mood & tone while preserving the charm of Thonglor, to elevate the standard of community malls in Thailand.

Highlights of Market Place Thonglor Featuring New Concept Stores - The first of its kind in Thailand, all in one place, catering to every rhythm of urban life from Day-to-Night.

  • Curated for Thonglor: A new merchandise mix project-wide, featuring over 45 restaurants and lifestyle brands with distinct characters, including international brands, viral shops, and new concepts that reflect the “unique taste of Thonglor” and cater to urban living at every moment, including:
  • First in Thailand and new concept stores include:
    • ELDER BURGER: Premium Korean-crafted burgers from the Songsoo area of Seoul, the first and only branch in Thailand.
    • KARAMIZU: Premium Tokyo Roll, the first in Thailand, featuring French Financier dough with premium butter.
    • KIMUKATSU: The original 25-layer millefeuille tonkatsu, a Japanese-French style, the first in Thailand.
    • The New IPPUDO (Craft Bar): The first ramen and tempura bar in Thailand, elevated with the art of fresh frying.
  • Morning & Café Culture: Start your day with craft cafes and bakeries.
    • ANTICO FORNAIO: Handcrafted Italian focaccia with a 72-hour natural fermentation technique.
    • BARTELS: Internationally renowned craft sourdough, open from 07:00 in a Tropical Scandinavian atmosphere.
    • EGGDAY: A Japanese-style egg sandwich café open from 07:00, serving soft egg sandwiches paired with various drinks.
    • LoafyCo: A warm & cozy homemade bread café, selecting premium ingredients baked fresh daily.
    • REFILL: A specialty coffee shop focused on quality, crafting each cup to energize your day.
  • Lunch & Casual Dining: Restaurants that meet the daily needs of urban dwellers.
    • BUTLER: All-day dining with premium service that pays attention to every detail.
    • MAKI BAKI: Modern Japanese Izakaya offering an Izakaya feel like Omakase.
    • OOTOYA TOKUSEN: A new definition of OOTOYA, elevating special meals in the form of TOKUSEN SET.
    • SASA: Thai-Teochew porridge bar, elevating traditional porridge to a contemporary experience.
    • XOI: A contemporary Vietnamese restaurant offering a full range of flavors, blending tradition with modernity perfectly.

  • Sweet Treats & Dessert: Refresh your day with distinct dessert shops.
    • AH MA SHOU ZUO: A premium bubble tea brand from China, known for its handcrafted fresh ingredients in every cup.
    • GAPPLE: A new smoothie and booster juice brand from iberry Group, selecting 100% natural ingredients without added sugar, offering guilt-free deliciousness every day.
    • KAEW BOUTIQUE: A contemporary Thai dessert brand presenting delicacy in a modern form.
    • MONTAGNE L’ART DE LA GLACE: Craft French ice cream by 'Chef Poon', champion of Sweet Chef Thailand, featuring unique alcoholic ice cream menus.
    • NAISNOW: A new style tea and bakery from China, perfectly paired with European pastries.
    • PRALET: Sourdough donuts that blend creativity with premium flavors.
    • SOURI: A hot macaroon and dessert shop focusing on unique designs and flavors.
  • Lifestyle & Everyday Essentials: Meeting every dimension of life.
    • iStudio by copperwired: A hub of innovation and technology catering to digital lifestyles.
    • KX PILATES: An Australian pilates studio offering intense and powerful 50-minute Reformer Pilates classes.
    • blissberry: A facial wellness studio in the heart of Thonglor, offering skin care through the power of touch in a non-invasive manner, combined with natural skincare for gentle and sustainable skin restoration.
    • PUNTIP CLINIC: Skin and hair care with experts and modern technology.
    • TAKE CARE NAIL: Pamper yourself with professional beauty services.
    • THE REMEDY PHYSIO & LINERY: A body rehabilitation center and health clinic that makes self-care easy.
    • VINTAGE_ME: Authentic fur coats in Bangkok.
    • VILLA MARKET: A premium supermarket gathering top-quality ingredients from around the world.
    • Specialty Stores: Leading specialty shops such as BOOTS, CUTU, PARIS MIKI, U CARE, WASH ME and Financial Service: KRUNGSRI.
  • Evening & Social Scene: End the day with dinner and a hangout atmosphere.
    • MIL SOCIAL CLUB: A popular luxury social connection nightclub and bar, featuring a vibrant atmosphere with DJs from Korea and full hip-hop/EDM music.
  • Additionally, Market Place Thonglor is preparing to welcome new stores opening soon, such as F.O.H for stylish nighttime hangouts, JEROME CHEESECAKE, a popular cheesecake shop from Tokyo, KINTO EXHIBIT, and RECHILL ICE BATH, an experience for body recovery through the trending cold water immersion.
  • High-potential location in the heart of Thonglor Soil 15, conveniently located just 5 minutes from Ekkamai Road and 3 minutes from the entrance of Thonglor Alley, with parking space for over 180 vehicles.

Central Pattana is committed to creating a Centre of Life, a hub for people's lifestyles, enhancing urban integration, connecting people, and promoting sustainable community growth. Follow Central Pattana's updates at https://www.centralpattana.co.th/th/shopping/shopping-update/lifestyle-activities and for updates on Market Place Thonglor, click https://www.facebook.com/profile.php?id=61583611409698.