ION Energy is aggressively entering the solar market by collaborating with major real estate developers and property management companies such as Sansiri, Supalai, SC, and AP. This partnership allows homeowners to purchase and install solar systems conveniently through the project's management app, facilitating access to tax deductions for solar installations of up to 200,000 Baht. They are also launching the campaign "Solar Value 3" which offers additional benefits in pricing and access to financing options, such as 0% installments for up to 10 months. With over 6,500 installations, the company aims to expand solar installations to 2,000 homes, targeting a revenue growth of 60%.

Mr. Pirakarn Manakij, CEO of ION Energy Corporation, a comprehensive solar energy solution provider, revealed that the company has partnered with leading real estate developers and affiliated property management companies, including Sansiri, Supalai, SC, and AP, to develop solar packages tailored to different types of homes. This initiative allows homeowners to easily purchase, install, and receive services through the project's management app, promoting proactive access to clean energy. Buyers can also take advantage of the latest government tax deduction measures of up to 200,000 Baht.

“Today's homeowners are not just considering the purchase price of their residences; they are increasingly focused on long-term expenses. Having solar power is not just a way to save on electricity bills but also adds value and quality to living in the long run. The ability to access services through the project app significantly simplifies homeowners' decision-making,” said Mr. Pirakarn. He noted that after the tax deduction measures for rooftop solar installations took effect, inquiries about solar installations—both online and offline—have increased by over 20% compared to normal periods. Even homeowners with existing solar systems are returning to inquire about additional installations. However, many consumers are still in the consideration phase due to uncertainties about long-term value, initial costs, and a lack of understanding regarding installation processes and tax deduction eligibility.

Based on experience installing solar systems for well-known residential projects such as Sansiri, Supalai, SC, and AP—over 117 projects and more than 6,500 homes—the company found that homes with an average electricity usage of 3,000 Baht per month are the most cost-effective for solar installation. After installation, homeowners can expect to reduce their electricity costs by approximately 30-40% and achieve a return on investment in about 4 years (depending on the installation size). Consumers installing solar now may experience even faster payback periods due to the tax deduction of up to 200,000 Baht. Additionally, the ongoing conflict in the Middle East is causing electricity prices to rise globally, making renewable energy a crucial option for cost savings.

Mr. Pirakarn stated that to reduce decision-making barriers and ensure the government's measures are effectively implemented, the company has developed a comprehensive solution for every home, not just those in projects. They have launched the campaign "Solar Value 3" to facilitate the process, reduce initial costs, and enhance value for consumers. This includes free on-site consultations—not just GPS surveys—0% installment plans for up to 10 months in collaboration with leading banks such as SCB, KBank, Krungsri, TTB, and others. They also offer popular solar packages suitable for different types of homes, starting at 2.5 kWp, allowing homeowners to make informed purchasing decisions easily through the project's management app.

“Government measures are a crucial starting point, but to enable consumers to make real decisions, it is essential to reduce both complexity and initial costs. With our experience installing solar systems for over 6,500 homes nationwide and understanding consumer pain points, we are moving forward with campaigns and developing solutions that address both value and accessibility,” Mr. Pirakarn stated.

ION Energy's solar systems are designed to suit the electricity usage patterns of each household, equipped with internationally standardized quality components and a monitoring system that allows homeowners to track electricity production in real-time. The company aims to expand solar installations to an additional 2,000 homes this year to promote the continuous growth of clean energy use in households. At the same time, the company targets a revenue growth of 60% from last year to align with the increasing demand for solar energy.


For ION Energy Corporation, a provider of comprehensive solar energy solutions, the vision is to promote clean energy access for Thai households sustainably and tangibly by integrating solar technology, inverters, batteries, and intelligent energy management systems into a single platform. This allows users to monitor energy production in real-time, reduce electricity costs, and enhance system safety at every step. The company has experience installing systems for leading real estate developers and general consumers, totaling over 6,500 homes nationwide.