Beger Co., Ltd., a leader in environmentally friendly paint innovation in Thailand, has announced a collaboration with the National Innovation Agency (NIA) to build on the success of the 'BegerCool' paint innovation, which has been recognized as the top achievement in national innovation over the past 20 years. This partnership aims to develop the research project 'Cooler Bangkok' to create a model for an 'Urban Cool Zone' to address rising urban temperatures and sustainably enhance the quality of life for city dwellers.

This collaboration marks a significant step in transforming 'product-level innovation' into 'city-level innovation' by systematically applying heat-reflective technology and energy management in buildings within the urban context to mitigate the impacts of the Urban Heat Island phenomenon, which is intensifying in many areas of Thailand.

The 'Cooler Bangkok' project aims to study the use of heat-reflective materials across various dimensions, including residential buildings, commercial structures, and urban surfaces such as roofs, walls, and outdoor areas, to help lower surface temperatures, reduce heat accumulation, and decrease electricity consumption from air conditioning systems. This is considered one of the key mechanisms to drive cities towards sustainability in the era of climate change.

One of the main technologies utilized in the project is 'Beger Roofseal Cool' from the BegerCool line, designed to effectively reflect solar heat radiation, reducing heat absorption on roof surfaces and significantly lowering indoor temperatures. The goal is to expand the 'cool area' or Cool Square Meter at the city level. Additionally, Beger is enhancing innovation by integrating Graphene Technology into the coating film to improve strength and durability against weather, heat, and UV radiation, ensuring long-term heat reflection efficiency that effectively meets the tropical climate conditions of Thailand.

The collaboration between Beger and NIA not only builds on nationally recognized innovations but also serves as a model for integrating knowledge in materials science, technology, and public policy to tangibly develop future cities. The aim is for 'Cooler Bangkok' to become a key model that can guide sustainable urban development and create a genuinely cooler environment at the national level.

Under the concept of 'Cooler Bangkok', future cities should not only grow but also be 'comfortable' while using energy efficiently and being truly environmentally friendly.