• Sansiri has announced the success of its new business portfolio “Crafted by Sansiri”, a comprehensive homebuilding service that has created a New S-Curve phenomenon, achieving remarkable growth with sales exceeding 300 million baht within less than a year of its launch.
  • This reflects the confidence of customers nationwide, with plans to advance in 2026 by providing Crafted Living experiences on private land across the country, including launching models in the Private Residential segment sized over 1,000 square meters, and officially joining the Home Builders Association (HBA).
  • The business emphasizes its strength in Fixed Cost amidst rising material costs, controlling production timelines and construction quality, with a target to double sales to reach 700 million baht, presenting significant growth opportunities compared to the total market value of over 190 billion baht.

Mr. Thanasar Thanathasombun, Deputy Director of Horizontal Project Development at Sansiri Public Company Limited stated that as part of Sansiri's strategic plan to accelerate the expansion of new revenue streams through diverse businesses, enhancing long-term financial stability, the company aims to increase the revenue share from new business segments from 15% to 25% within five years, with “Crafted by Sansiri” being a key business. In 2026, the sales target has been adjusted to more than double, reaching 700 million baht to meet the strong demand in the self-built home market, particularly in provincial areas that hold a market share of up to 77% of the country, aligning with the projected total market value for self-built homes nationwide in 2025, estimated at over 190 billion baht.

Highlighting the Strength of 'Fixed Cost' Amid Rising Material Costs Crisis

In the economic landscape of 2026, facing challenges from rising construction material and transportation costs, “Crafted by Sansiri” emphasizes its strength in transparent and accurate budget management through innovative precast solutions from Sansiri's factory, allowing customers to control their budget from the first day of signing the contract, addressing the modern consumer behavior that prioritizes “Trust & Value” over price.

Consumer Insights: Rising Demand in Provincial Areas and Popular Home Designs

The success of “Crafted” is not limited to Bangkok but has also received positive feedback from provincial areas, especially in major cities such as Chonburi, Nakhon Ratchasima, Chiang Mai, and Phuket, where the majority of customers are landowners who appreciate Sansiri's design and standards but wish to build homes on their existing heritage or private land. The most sought-after home designs include Modern Classic and Modern French Renaissance, reflecting timeless elegance and sophistication, particularly in spacious series that cater to large family groups (Multi-Generation) seeking comfort and high privacy. According to a consumer behavior survey among those wanting to build their own homes in 2025-2026, the most significant factor influencing their decision is not just "price" but rather "transparency and real budget control", as over 40% of consumers often encounter issues with general contractors regarding budget overruns and substandard materials. Additionally, there is a significant trend towards Sustainable Living, or designing energy-efficient and environmentally friendly homes, especially among extended families wanting to build on their family's land.

Crafted by Sansiri was launched in March 2025 to address the pain points of the homebuilding market with the strength of a One Stop Service Solution, starting from design, production, delivery, and construction, decoding the success from Sansiri's projects onto customers' private land. We are the only company with real model homes for customers to view, offering over 18 series and more than 100 home designs to build confidence before making a decision, utilizing a precast system that accurately controls both quality and time, which is crucial in generating 200 million baht in revenue just six months after launch and closing 2025 with sales of 300 million baht.

Every step follows clear standards, including the readiness of the precast factory with standard production capacity ready for delivery to every province. The precast system is robust, helping to control construction time and budget, which are among the top factors consumers consider when choosing to build their own homes, catering to customers wanting to create Sansiri-style homes on private land, landowners valuing their original locations and appreciating Sansiri's design, and small-scale developers wanting to build a limited number of homes but requiring professional standards, ensuring that the homes built will have the same quality as those in Sansiri projects.

Proven Success: Aiming for Over 2 Times Growth

Sansiri aims to increase the revenue share from this homebuilding business to grow over 2 times from 2025, with a new sales target of 700 million baht, preparing to expand into the Private Residential segment or large homes over 1,000 square meters in provincial areas with purchasing power such as Chonburi, Nakhon Ratchasima, Chiang Mai, and Phuket, reflecting the continuous demand for luxury home building in the market. This segment requires professional care and confidence in the Sansiri brand, which has in-house architects, engineers, and quality control teams working in coordination, not as separate contractors, along with post-construction guarantees and after-sales services to maintain long-term value.

“In this quarter, we have already gained the trust of customers building homes over 3,000 square meters, resulting in total sales of over 250 million baht (36% of the annual target). We see the potential in the homebuilding market, which still has high demand, as these customers seek more than just beautiful homes; they want a long-term trusted partner. Therefore, our membership in the Home Builders Association (HBA) reinforces standards and confidence for consumers. Importantly, amidst fluctuating costs, choosing to build a home with Sansiri is another option for consumers. We are ready to deliver the same standards as Sansiri projects on your private land, with professional care throughout the journey,”Mr. Thanasar added.

Crafted by Sansiri also has an important roadmap, including partnerships to penetrate high-growth provincial markets and special home designs, such as vacation homes and homes designed specifically for pet lovers, in line with the rapidly growing Pet Humanization trend.

For those interested, you can meet Crafted by Sansiri at the Homebuilding FOCUS 2026 event from March 18-22 at Impact Muang Thong Thani, along with promotions offering discounts of up to 5 million baht, available for homebuilding across Thailand, with special transportation costs only during this event, and consult with partner banks for financing options. Interested parties can receive exclusive rights first at Line@ https://siri.ly/kmFb3A3 or https://siri.ly/uHY03e3. For more inquiries, call 1685.