Sansiri Shakes Up the Industry! Launches "SANSIRI GROWTH INCUBATOR" to Pursue New S-Curve with a 1 Billion Baht Investment to Build a Real Estate Ecosystem Connecting the Real Sector for a Comprehensive Lifestyle

• Sansiri has launched the "SANSIRI GROWTH INCUBATOR" as a new strategic business unit with an investment of 1 billion baht.
• The investment focuses on businesses related to quality of life, empowering entrepreneurs with the Invest, Scale, Grow strategy to achieve exponential growth of 5-10 times within 3-5 years.
• The goal is to drive entrepreneurs to grow sustainably and break through all limitations, with aspirations to expand internationally.

Sansiri, the leading player in the Thai real estate industry, continues to advance its strategy to create a New S-curve by launching the "SANSIRI GROWTH INCUBATOR" with an investment of 1 billion baht, focusing on investing in SMEs within the Real Sector that connect to daily quality of life. This aims to transition from merely developing "residential projects" to creating "communities for a perfect lifestyle," unlocking limitations for exponential growth of 5-10 times within 3-5 years and pushing for global expansion.

Napathar Thaveesin, Managing Director of International Operations at Sansiri Public Company Limited, revealed that Sansiri has laid out a 3-year roadmap (2026-2028) to utilize the SANSIRI GROWTH INCUBATOR as a key driver for investing in businesses within the Real Sector related to comprehensive quality of life, including food and beverage (F&B), lifestyle, hospitality, fast-moving consumer goods (FMCG), and education. This investment aims to create an Integrated Living Environment where people can live, work, relax, and take care of their health all in one place.

“We are committed to transitioning from developing 'projects' to developing 'communities' instead of just creating separate residential spaces. We want to build an ecosystem that incorporates premium services into the area to enhance attractiveness and differentiate Sansiri's projects. In the long run, this will elevate sustainable value and strengthen brand value,” Napathar stated.

Sansiri adheres to the philosophy "Constructing Life, Not Just Building", recognizing that Thai SMEs in the Real Sector are "Hidden Gems" with high potential and clear identities but may be trapped by scaling and funding challenges. Therefore, the Sansiri Growth Incubator, as a new strategic business unit, acts as a speed-boosting engine to empower local brands to become Global Brands through business support, strategic assistance, and market expansion via Sansiri's high-quality customer base, which will help generate recurring revenue.

Supakorn Kongsomjit, Director of Special Projects & Investment at Sansiri Public Company Limited added that Sansiri aims to select businesses with unique identities (Unique Brand) and will closely mentor them through the ISG Framework (Invest, Scale, Grow), which includes:

• Invest – Visionary Investment: Identify businesses with shared chemistry and DNA (Speed to Market, Attention to Detail, Ownership, and Good Citizen), focusing on investing in growth-stage businesses with outstanding products and clear expansion goals. Sansiri will hold no more than 20% equity to allow founders to remain the main drivers.
• Scale – Expand with Four Core Pillars: Support through four pillars, from strategic consulting to strong back-office empowerment in finance, procurement, and legal matters, to accelerate growth by connecting with locations and customer bases in the Sansiri Community. Additionally, plans are in place to create a sustainable ecosystem to bring products and services directly to residents' touchpoints.
• Grow – Sustainable Growth: Establish a roadmap for creating added value towards long-term growth, which may include ongoing joint ventures, clear exit pathways within 5-7 years, whether through private sales, mergers and acquisitions (M&A), or initial public offerings (IPO).

According to data from EXIM BANK, interesting statistics reveal that over the past 10 years, the number of SMEs in Thailand that export has barely grown, accounting for less than 10% of the country's export value. This reflects that over 2.9 million small operators are trapped in domestic competition with limitations, including:Domestic Market Crisis: Thailand is fully entering an Aging Society, leading to a slowdown in purchasing power and price-cutting for survival. Long-term Risks: Focusing on importing cheap products for resale may provide short-term liquidity, but brands without clear identities will eventually be swallowed by lower-cost competitors. Funding Barriers: Financial institutions primarily lend to large companies, as most SMEs lack consistent orders and a solid customer base, leading to high-risk assessments and difficulty accessing funding.

“Thus, Sansiri is not just here to provide funding but aims to build business credibility through our expertise, business support, management, strategic consulting, and market access through our ecosystem to unlock the critical conditions that will make financial institutions accept Thai SMEs through the SANSIRI GROWTH INCUBATOR with an investment of 1 billion baht, which will be gradually invested over 3 years. In 2026, Sansiri is ready to close deals and start nurturing at least the first five businesses into the portfolio,” Napathar concluded.