The official launch of THE ESSENCE AT KINGSQUARE has taken place, introducing a new community lifestyle space designed to be more than just a typical retail area, but rather an “Everyday Life Oasis” — a hub for daily life that seamlessly blends quality and experience. It features curated restaurants and craft cafes, self-development studios, premium salons, and comprehensive car care services, fulfilling every dimension of lifestyle within a single space.

This launch reflects the growth of the Neighborhood Community trend that is gaining momentum in the Thai and Asian markets, particularly among working professionals, modern families, and SME entrepreneurs who increasingly value having “quality spaces within their own neighborhoods.” This area not only meets the needs of daily living but also fosters connections between people and meaningful experiences.

On the opening day, THE ESSENCE AT KINGSQUARE hosted a special event that embodied the concept “Daily life improves when the surrounding experiences are crafted with care,” allowing guests to engage in various activities, including:

  • Curated Cars Collection by Mr. Akkarawat Kongsirikarn, CEO of B Auto House Co., Ltd., showcasing over 10 luxury sports cars, along with Free Car Evaluation and Consultation services provided by the C-Certified Car team.
  • Exciting Drift Show by Ms. Caroline Park, a dealer from END OF S.T.A.Y., adding vibrant energy to the atmosphere.
  • The Creative Family Space from Finale Play Studio, where children can enjoy a Ball Pit and Painting Workshop while adults indulge in activities from The Salonette, 51 Bakehouse, Ubon Udon, and Auto Essence Bangkok, along with chances to win prizes from Lucky Draw Surprises.

Ms. Nattanee Kongsirikarn, founder of THE ESSENCE AT KINGSQUARE, shared her vision for the space: “We have gathered our existing passions — whether it’s car care, cleanliness, or aesthetics — and translated them into this space. We want THE ESSENCE AT KINGSQUARE to be an Everyday Oasis that welcomes everyone, not just a specific group, but a place that provides positive energy and quality time for the people in the Rama 3 area and all visitors.”

THE ESSENCE AT KINGSQUARE is the result of collaboration among six key community founders, all of whom are experts in their respective fields, including:

  • Ms. Nattanee Kongsirikarn – Founder of Auto Essence Bangkok
  • Mr. Nat Pongthanakorn – Co-Founder from Ubon Udon
  • Ms. Pinpas Sirakraset – Co-Founder from The Salonette
  • Mr. Pitchaya Jariyasetthakarn – Co-Founder from 51 Bakehouse
  • Mr. Uathorn Wongsiri – Co-Founder from Finale Play Studio

The collaboration of these founders ensures that THE ESSENCE AT KINGSQUARE is not just a commercial project, but a “community built with the intention and heart of those who love quality living” — a space that serves as a refuge, recharges energy, and allows for meaningful living every day.