Ananda Development Public Company Limited, or ANAN, a leader in urban residential development, holds the top position in the condominium market near the BTS Skytrain, dedicated to creating residences that perfectly meet the needs of urban living. As part of its efforts to stimulate the real estate market in 2026, the company has launched the campaign 'A Portrait Of Living', presenting a new perspective on luxury living that reflects the identity of residents who value every detail of their lifestyle. This is showcased through luxury condominium projects such as Ashton Asoke, Ashton Silom, and Coco Park, offering an elevated living experience with five-star hotel management standards under the Dusit Thani Group, with prices starting from 9.99 to 29.99 million baht* from now until March 31, 2026, providing an opportunity for those seeking premium living to truly experience a new definition of luxury lifestyle in the city center.

Mr. Ponganan Sukasem, Chief Marketing Officer of Ananda Development Public Company Limited, stated that the luxury real estate market is currently driven by the demand for high-quality residences. Customers are looking for 'long-term value' rather than making decisions based solely on price. Buyers prioritize central locations, living standards, and post-transfer management quality, which are crucial factors reflecting value and confidence in living and investing. Ananda believes that the luxury market is entering a phase where competition is not just about design or opulence but about providing a comprehensive living experience. 'A Portrait Of Living' has been developed to convey the idea of a harmonious lifestyle in every detail through luxury urban projects that integrate design, function, and five-star hotel service.

Ananda focuses on creating differentiation in the luxury market with a clear concept, not just presenting beautiful residences but communicating a tangible 'living experience.' 'A Portrait Of Living' tells a story and reflects identity, conveying the definition of living in the brand's style. Customers will experience an elevated living standard under five-star service from the Dusit Thani Group, perfectly addressing the identity and lifestyle of residents in every dimension.

The four key pillars of 'A Portrait Of Living' developed by Ananda from a deep understanding of the luxury market aim to create a new definition of urban living that is not just about luxury in appearance but about quality of life that truly reflects identity:

1. Portrait of Location
The projects are located in prime city center locations, genuinely connecting to the BTS and urban lifestyle, reflecting the identity of residents who value time, travel, and quality of life.

2. Portrait of Design & Architecture
Design that responds to the context of each location, from building forms, natural light, to materials, creating a unique identity while elevating every project to an iconic building that reflects the identity of the city and its residents.

3. Portrait of Living Spaces
Layout designs offer diverse options to accommodate different lifestyles, from urban workers to couples and modern families, through functional design that can be practically used, along with fully curated and furnished spaces for perfect living.

4. Portrait of Service Experience
Elevating life with five-star hotel service standards from the Dusit Thani Group, covering everything from common area maintenance to management services that enhance daily life.

“Ananda's campaign concept 'A Portrait Of Living' aims to convey the idea of living that starts from understanding the real lives of people in the luxury segment. We do not just design residences; we create experiences that reflect the identity, values, and uniqueness of residents at every stage of life, while moving forward to establish a new standard of luxury lifestyle in the city center that meets the needs of both today and the future sustainably,” Mr. Ponganan concluded.