AUX Air Conditioning, a global leader in air conditioning, continues to reinforce its organizational strength both internationally and in the Thai market by officially hosting a meeting for AUX dealers in Thailand. This event summarized the performance results for 2025 while sharing the vision, market overview, and strategic growth direction for the future. Business partners and a network of dealers from across the country participated, reflecting strong confidence and collaboration with the brand.

Previously, AUX clearly demonstrated its potential on the global stage after AUX Electric was listed on the Hong Kong Stock Exchange (Main Board) under the stock code 02580.HK, marking a significant milestone in the organization's development and a result of its continuous business operations under the philosophy of "Quality is the foundation, and innovation is the heart."

At the same time, AUX has been recognized by the global growth consulting firm Frost & Sullivan as one of the top 3 brands of split air conditioners for residential use with the highest cumulative sales worldwide for 7 consecutive years (2018–2024), reinforcing its leadership in the global air conditioning industry.

The year 2025 is seen as a challenging period for the air conditioning industry due to uncertainties in international situations affecting the economy and consumer purchasing power, including Thailand, which is facing an economic slowdown along with erratic weather and flooding in many areas.

Amidst these market challenges, AUX Thailand has managed to achieve stable growth against the trend, alongside strong expansion in the commercial air conditioning product segment, reflecting the company's continuous growth and strengthening of the AUX brand in the Thai air conditioning market.

This success is attributed to close collaboration with partners and a nationwide network of dealers, which play a crucial role in market expansion and the effective delivery of products and services.

Looking ahead to 2026, AUX Thailand will continue to drive comprehensive growth strategies, with ongoing investments in product development, marketing, organizational structure, personnel, and information technology (IT) systems to enhance competitive capabilities and support sustainable long-term growth. The focus will be on elevating consumer experiences, closely collaborating with business partners, and developing innovations that meet market demands in all dimensions.

At the same time, AUX remains committed to a customer-centric business approach, engaging closely in the field to listen to market needs and continuously develop products and services for stable and sustainable growth alongside business partners.