TAT Collaborates with 'Lisa - Lalisa Manoban' as Amazing Thailand Ambassador to Invite Tourists to Discover Diverse Feelings in Thailand, Launches New Advertising Campaign 'Feel All The Feelings - Travel Thailand, Experience Every Emotion'

Jan 30, 2026 | view 286

The Tourism Authority of Thailand (TAT) is creating a new wave of excitement in Thai tourism, enhancing the image of Trusted Thailand and elevating the country to a Quality Destination. They have launched the latest advertising campaign “Feel All The Feelings” - Travel Thailand, Experience Every Emotion, featuring Amazing Thailand Ambassador 'Lisa - Lalisa Manoban', a globally renowned Thai singer, actress, dancer, and rapper, to share stories and invite tourists to experience the various emotions that come with traveling in Thailand, including happiness, tranquility, excitement, challenge, and warmth, making Thailand a valuable travel destination that creates unforgettable experiences.

Ms. Thapanee Kiatphaibool, Governor of TAT, stated, “This year, TAT remains committed to reinforcing Thailand's image through the Trusted Thailand strategy to warmly welcome tourists while pushing for Thailand to become a leading quality leisure destination, instilling confidence in travelers who wish to create valuable and unforgettable memories at every step of their journey. Recently, we launched the campaign “Feel All The Feelings”, aiming to communicate and raise awareness widely through various channels, kicking off the year with a new advertising film featuring “Lisa - Lalisa Manoban” as the Amazing Thailand Ambassador, showcasing tourist attractions and the feelings experienced when visiting Thailand. The campaign aims to 'elevate quality' while distributing income and tourists to new potential areas, inviting Thai people to be 'good hosts' to share memorable Thai travel experiences.

The advertising film “Feel All The Feelings - Travel Thailand, Experience Every Emotion” is a creative work by TAT that showcases unseen tourist attractions and the various feelings waiting for travelers to discover and experience in Thailand. The story begins with the inspiration to highlight the desire for different feelings from tourists seeking to fulfill both their emotions and minds, allowing them to feel alive again. We are confident that Thailand can provide answers and add vibrancy to travelers' lives because we are a land of diversity, color, and vitality, ready to offer unique experiences that allow visitors to feel every emotion, from happiness, tranquility, excitement, challenge, to the warmth of smiles and hospitality, the mystery of new places, and the awe of unseen attractions. We believe that every area and every journey in Thailand from now on will not only create impressive memories but also deliver 'feelings' that enrich the travel experience.

In this advertising film, Lisa - Lalisa Manoban invites everyone to experience 'the feelings of being in Thailand' in her role as Amazing Thailand Ambassador. People often ask 'Lisa' what feeling Thailand gives. In the content of the advertisement, 'Lisa' reveals the feelings experienced during her relaxation and rejuvenation in Thailand through every emotion, every feeling, and every beautiful moment that is unlike anywhere else in the world. This work also features famous actors and actresses such as Win - Methawin Opas-iamkajorn, Gulf - Kanawut Traipipattanapong, and Blue - Pongthiwat Tangwancharoen, who join in the journey and share feelings together through the beautiful tourist attractions of Thailand.

Starting from the journey to discover the beauty of the lantern lighting ceremony at Wat Chedi Luang in Chiang Mai, the surreal view of the sky pagoda in Lampang, the breathtaking sea of mist at Phu Langka in Phayao, to exploring the beauty of tourist attractions in other regions to show that no matter which region, there is something worth discovering, such as experiencing the beauty of the first morning light at Wat Arun Ratchawararam Ratchawaramahawihan in Bangkok, the beauty of the red lotus sea in Udon Thani, or feeling the sound of water at Thi Lo Su Waterfall in Tak, etc.

For the campaign “Feel All The Feelings”, in addition to elevating and presenting stories for tourists to experience and feel the different emotions of Thailand, it also aims to encourage tourists to spread out from popular landmarks to secondary cities, increasing the quality of spending and value per trip according to the strategy of “Value over Volume – Quality Tourism, Creating Value for Travel”.

Join the journey with “Lisa” as Amazing Thailand Ambassador and discover the diverse feelings waiting for tourists to explore through traveling in Thailand with the campaign “Feel All The Feelings” available now, and watch the advertisement “Feel All The Feelings - Travel Thailand, Experience Every Emotion” on various Amazing Thailand channels.