Sena Development Public Company Limited, or SENA, has announced its business plan for 2026, aiming to drive targeted growth under the strategy “FOCUS TO LEAD, EFFICIENT TO GROW”. This strategy focuses on leveraging strengths to lead and enhance efficiency for sustainable growth in the long term, aiming to elevate the quality of life comprehensively while generating recurring income to bolster business stability. The company aspires to be a Lifelong Trusted Partner for customers throughout all life stages, connecting comprehensive housing solutions and reinforcing its position as a Sustainable Living Leader. SENA is prepared to navigate economic fluctuations and challenges in the new real estate market through financial innovations and services to make housing access easier. The plan includes launching 8 new projects, both condominiums and horizontal developments, with a total value of 10.7 billion baht, targeting sales of 14 billion baht and property transfers of 9.3 billion baht.

Assoc. Prof. Dr. Kesara Thanyalakphak (Dr. Yui), Managing Director of Sena Development Public Company Limited, revealed that the company prioritizes growth based on the real demand of consumers alongside expanding recurring income to enhance stability, reduce volatility, and create long-term financial stability. One of the key mechanisms is the “LivNex Home Rental Savings” solution, which provides opportunities for those not ready to borrow to access housing more easily. Currently, there are over 976 participants in the program, representing a total value of approximately 1.9 billion baht. Meanwhile, the “RentNex Direct Rental with SENA” project continues to generate income and has received positive feedback from customers, with 27 condominium projects participating, over 605 rented units, and 2 units transferred to investors, reflecting SENA's position as a brand that is a Lifelong Trusted Partner, not just developing real estate but also caring for customers throughout their living journey and growing sustainably with society.

For 2026, the company plans to develop 8 new projects, consisting of 7 condominium projects and 1 horizontal project, with a total value of 10.7 billion baht. The focus remains on the Affordable Segment, where SENA holds the highest market share of up to 20%, or more than 20,000 units. The company targets sales of 14 billion baht and transfers of 9.3 billion baht, which includes revenue from the LivNex Home Rental Savings project.

SENA's Growth Strategy Amid Economic Volatility and the New Real Estate Market: “FOCUS TO LEAD, EFFICIENT TO GROW” Focuses on Leveraging Strengths to Lead the Market and Create Sustainable Growth Through 3 Core Pillars:

  1. Affordable Home Leader - A Leader in Truly Accessible Housing Projects

SENA continues to reinforce its leadership in the affordable condominium market, holding the highest market share in the segment of condominiums priced below 1 million baht to the low million range. It is also the company with the most BOI-promoted condominium projects, including:

  • The brand “SENA KITH” - Condominiums for urban dwellers, families starting out, fully furnished and ready to move in, focusing on practical functionality, convenient transportation, and accessible pricing to make first-time homeownership a reality, with over 20 locations covering Bangkok and its vicinity.
  • The brand “COZI” - “EASY LIFE, COZI VIBES” - Condominiums for the modern urbanite, designed for flexibility and comfort, close to transportation systems and job centers, with practical common areas at accessible prices. Currently, 8 projects have been developed, totaling over 6,400 units with a combined project value of 9.8 billion baht.

Both brands play a crucial role in raising the standard of Affordable Living and expanding opportunities for Thais to access quality housing.

  1. Green Living Leader - A Leader in Tangible Energy-Saving and Eco-Friendly Living

SENA advances the concept of tangible Green Living that genuinely saves energy and reduces carbon emissions, not just a superficial green image.

  • Building upon the Zero Energy House concept with solar-powered homes equipped with batteries in the Grand Series projects, setting a new standard for horizontal homes starting at approximately 6 million baht.
  • Developing Low Carbon condominiums designed for energy efficiency and environmental friendliness at accessible prices.
  • The SENA HAPPY PETS concept designs living spaces for both people and pets to coexist harmoniously, including green areas, waste management systems, safe materials, and the use of clean energy.
  • Driving Green Supply Side initiatives from design, material selection, to choosing partners with low carbon emissions in production and transportation processes.
  1. Home Accessible Leader - Making Homeownership Easy and Achievable

Amidst debt burdens and financial constraints preventing many consumers from purchasing homes, SENA chooses to expand homeownership opportunities with models that understand customers' financial situations at different life stages, from “not ready” to “renting” and progressing to “actual ownership” through the LivNex Home Rental Savings solution for those not ready to borrow, and RentNex Direct Rental, which allows tenants to accumulate rental payments as discounts for future home purchases, transferable to family members or friends. This approach is not about opening new markets but rather “creating new waters in existing markets” by maximizing the efficiency of existing resources and assets while expanding sustainable housing access for Thais.

All 3 strategic pillars reflect SENA's growth direction aimed at balancing sales, generating recurring income, and ensuring financial stability while elevating its role from a property developer to a brand that grows alongside customers and society in the long term.

At the same time, SENA remains committed to the environment, society, and the quality of life of people through the development of housing and communities that help reduce carbon emissions with tangible innovations and solutions, aiming to reduce carbon emissions by no less than 12,765 tons, equivalent to planting over 1.27 million trees, while expanding opportunities for those with financial constraints to access quality housing beyond 1,300 units under the LivNex Home Rental Savings project to help reduce inequality and enhance life stability, reinforcing SENA's position as a Sustainable Living Leader.

In 2026, SENA will continue to reinforce the campaign “SENA = Easy Purchase” with solutions designed to make homeownership a reality at every life stage, whether not ready to borrow, currently renting, or starting to own, through financial innovations like LivNex Home Rental Savings and RentNex Direct Rental that turn rental payments into future capital, combined with a flexible approval system and the development of comfortable, energy-efficient, and cost-effective housing in the long run. All of this reflects SENA's commitment to making “home buying easy and achievable”, while reinforcing its role as a Lifelong Trusted Partner that supports customers throughout their living journey sustainably and securely.

Follow news from Sena Development Public Company Limited at www.sena.co.th or www.facebook.com/senadevelopmentpcl. For more information, contact the Customer Service Department at 1775.