Soaring into a New Era: Central Pattana and Central Retail Invest 600 Million Baht to Launch 'The Great Chinese New Year 2026' Campaign, Reinforcing the Best Chinese New Year Landmark in Thailand and Boosting Spending Power Nationwide

Piyawan Leelasampop, Senior Executive Vice President of Marketing at Central Retail Corporation Public Company Limited stated, “Chinese New Year is another festival that is crucial for the Thai economy in the first quarter, through spending on goods, services, tourism, and purchasing offerings. According to the Thai Chamber of Commerce University, during the Chinese New Year festival in 2023, the economic flow reached over 51 billion baht, expanding by 4.5%, the highest in five years. This positive signal for this year, with TAT targeting 6.7 million Chinese tourists to Thailand, gives us confidence that this Chinese New Year will be a key mechanism to drive GDP growth in the first quarter. Therefore, Central Retail collaborates with Central Pattana in the campaign 'The Great Chinese New Year 2026' to be a primary engine driving purchasing power through the Power of Ecosystem, seamlessly connecting offline and online, and covering multi-category retail and wholesale businesses across over 3,000 Central Retail branches in 62 provinces nationwide, led by Central Department Store, Robinson Department Store, Super Sports, Central Marketing Group, Tops, Go Wholesale, Thai Watsadu, Power Buy, B2S, OfficeMate, and Robinson Lifestyle shopping centers, bringing a complete array of products and services along with activities and promotions that meet the needs of customers at every life stage and lifestyle with the 3C strategy 'CELEBRATE - CHANGE – CHANCE' aimed at creating experiences beyond shopping,” Piyawan said.

“With the strong potential and comprehensive dimensions of both Central Retail and Central Pattana, we are confident that this collaboration will be a significant driving force for the Thai economy to grow exponentially, as we aim to stimulate overall sales of CRC during the Chinese New Year festival and increase traffic at stores nationwide to create sustainable prosperity in this auspicious Year of the Horse,” Piyawan added.

Ravisa Jirathiwat, Managing Director of Marketing Group at Central Department Store under Central Retail stated, “Central Department Store and Robinson Department Store stand as the first shopping destination for all customer groups during every major festival, especially Chinese New Year, which is a significant time both culturally and economically. We have designed shopping experiences and auspicious promotional activities that cater to both spending and inspiration at the start of the new year, under the powerful, strong, and elegant symbol of the Year of the Fire Horse, to make customers feel refreshed, inspired, and confident in starting a year of opportunities at Central and Robinson stores nationwide. This year’s highlight is the zodiac-themed check-in landmark at Central Chidlom, representing strength, freedom, determination, and elegance, creating an atmosphere that encourages customers to stop, take photos, and share special moments. Additionally, Robinson stores nationwide will have activities for customers to win prizes, adding excitement and fun to their spending,” she said.

Shopping, Worshipping, Dining, and Traveling: The Best and Most Complete Chinese New Year Landmark Nationwide

The collaboration of over 3,000 Central Retail shopping centers and stores nationwide creates a nationwide Chinese New Year phenomenon, reinforcing the landmark of celebration by conveying the auspicious energy of the Year of the Horse through decorations based on the concept of “The Gallop of Tian Ma”, simulating the journey of “Tian Ma”, the heavenly horse, and 8 auspicious horses that will bring 8 blessings: Fu – Kang – Ji – Ai – Sheng – Li – Zhi – He (prosperity, health, good luck, love, success, energy, wisdom, unity) to everyone, stepping into the auspicious Year of the Horse in a complete and prosperous manner.

Highlighting Global Features at CentralWorld A landmark of great luck in the heart of the city, soaring towards success with the “Tian Ma - The Elegant Heavenly Horse”, standing 10 meters tall, equivalent to a 3-story building, and a special show from top national artists for 6 consecutive days (February 12-17, 2026), including Tah Wu, Pithaya, Shelly and Pandaw, Jackie Chakrin, Benz Khao Kwan, and other artists, along with an orchestra from Rajabhat University, over 50 members. On February 12, 2026, a spectacular drone show with over 500 drones will narrate the story of “The Heavenly Horse”, the power of movement, to the sky ruler “The Heavenly Dragon”, bringing good luck throughout the year at the plaza in front of CentralWorld, along with the opportunity to worship the deities Guan Yu, Caishen, and the Bodhisattva Guanyin in the Thousand Hands form at Paul Café on the 2nd floor, receiving 8 blessings in an immersive experience on 11 digital screens, and a Photo Landmark “The Auspicious Flower Plaza” made from 8 types of flowers at Central Court on the 1st floor, and the path of prosperity from Tian Ma at Groove Gallery on the 2nd floor.

Landmarks of Sacred Deities at Over 30 Central Shopping Centers Nationwide

Central Westgate continues the auspicious success by inviting “The God of Fortune” and the Windmill of Luck from the Ho Chong Temple, Hong Kong, a traditional temple over 460 years old. Don’t miss the procession to invite the God of Fortune on February 10, 2026, and on February 16, 2026, the worship ceremony for the God of Wealth and the God of Fortune, enhancing luck, wealth, and success. At Central Pinklao on February 13, 2026, join in worshipping the God of War Guan Yu from the UNESCO World Heritage temple in Macau. Both branches will be led by ‘Doctor Chang Tosaporn Sritula’. This year, Central stores nationwide will invite over 10 sacred deities and offer the most opportunities to worship the God of War Guan Yu at over 20 branches across all regions, along with a grand invitation ceremony for the God of War Guan Yu, including a 2-meter tall statue from Hokkien, China at Central Nakhon Sawan, a statue from Singapore invited by the Dong Ngai Ding Shrine at Central Korat, and a statue of Guan Yu in the form of subduing demons at Central Hat Yai. The God of Wealth Caishen will enhance luck, finance, and prosperity at Central Ladprao, Rama 2, Ayutthaya, Ubon, Lampang, Nakhon Sawan, Hat Yai, and Surat Thani. The Bodhisattva Guanyin will enhance compassion and health at Central Ladprao, Sriracha, Phitsanulok, and Hat Yai. Additionally, worship the Tai Sui deity to remedy the year of conflict (Rat, Horse, Rabbit, Rooster) at Central Ladprao, Phitsanulok, and Nakhon Sawan.

From Local Culture to Local Wealth through the Power of Local Art with the '8 Horses Local Art' Sculpture by Local Artists at 8 Central Branches Nationwide

When culture is not just displayed for beauty but designed to create value and income that returns to the community, Central Pattana transforms Local Culture into Local Wealth by connecting art, city identity, and tourism with the economy of each area in a tangible way, collaborating with communities, agencies, and local artists to support Thai Soft Power. For example, Central Khon Kaen created the Lucky Red Horse, a fire horse symbolizing luck; Central Chonburi created “The Artistic Weaving Horse, the Great Wall of Saan”, turning ordinary bamboo into a landmark of faith and prosperity; Central Chiang Mai Airport collaborated with City Craft Space and WASOO to create auspicious flowers blooming on a horse made from recycled agricultural materials, standing over 2 meters tall; Central Phuket showcases the beauty of Phuket's identity through “Peranakan” fabric art, merging beauty and power to welcome the Year of the Horse, along with other branches such as Central Nakhon Sawan, Lampang, Salaya, and Krabi.

Be Amazed by Stunning Art and Cultural Performances Throughout the Chinese New Year Festival

Led by the Ministry of Culture supporting spectacular performances to preserve Thai-Chinese art and culture and celebrate the Chinese New Year festival, including the performance of the Royal Temple Flower, lion and dragon dance performances by the Chinese Opera Association, and music and dance performances from Nakhon Sawan at CentralWorld, face-changing opera performances by the Chinese Opera Association at three Central branches: Rama 9, Westgate, and Pinklao. Lion and dragon dance performances and various shows welcoming auspiciousness during the Chinese New Year festival will take place at Central locations nationwide, such as Central Korat with a 50-meter long dragon dance and lion dance performances on Mei flower poles, Central Phuket with a lion dance under the sea at Phuket Aquarium for the sixth consecutive year, Central Nakhon Sawan with an orchestra performing Chinese songs combined with lion and dragon dance shows, and for the first time, a fashion show featuring gold jewelry led by Bow-Melada, Central Park with a spectacular umbrella and fan dance performance featuring 8 auspicious flowers, along with a lion and dragon parade and famous artists such as Ta Ning, New Chayapak, and Yin Anan distributing auspicious oranges, and Central Chonburi with a performance of Engkor fighting on horseback, etc.

Shop for Lifestyle Products, Auspicious Items, and Good Luck Charms at Central Nationwide

Creating a Thai-Chinese community that combines lifestyle products, food, and culture with beliefs, such as the LUCK & LOVE MARKET at CentralWorld featuring auspicious items, home decorations, and lifestyle products that enhance positive energy in Beacon 2; Central Ladprao with delicious offerings from over 115 vendors for worship and dining; and Chinese Heritage Market bringing legendary old Chinese community markets to the centers, such as Central Rama 3 with The Legend of Old Town Market, showcasing the deliciousness of the old town areas of Yaowarat, Talat Phlu, and Charoen Krung, and Central Pinklao telling the story of the Talad Noi community of Chinese people along the Chao Phraya River. “This Chinese New Year, enjoy a complete culinary experience from every province” with leading Chinese restaurants in shopping centers nationwide, such as BAO BAO for Shanghai-style dim sum, Din Tai Fung for meticulous Taiwanese cuisine, Hai Di Lao for Sichuan-style hot pot, Hua Seng Hong for Teochew-style food, Longjing for Zhejiang-style Chinese cuisine from Hangzhou, MK for Hong Kong-style roasted duck, Toh Kim for Thai-Hainanese chicken rice, and many more, along with special promotions to win real gold totaling 8 baht* and receive The 1 points totaling over 40 million points*.

Join the celebration of the Year of the Horse with the campaign “The Great Chinese New Year 2026” from January 30 to March 1, 2026, at Central shopping centers and Central Retail stores across more than 3,000 locations nationwide and Esplanade Ratchada. Follow Central Pattana’s updates by clicking

https://www.centralpattana.co.th/th/shopping/shopping-update/lifestyle-activities