Under the 'Ascott Step Forward – Shoes to School' initiative, 2,600 pairs of shoes and over 15,400 pairs of socks have been delivered to students to prepare them for learning.

Teachers and students from Ban Nong Thai School in Rayong, along with staff from Ascott, participated in a dedicated event aimed at promoting education and enhancing the quality of life for youth.

The Ascott Limited (Ascott) announced the success of the “Ascott Step Forward – Shoes to School 2025” initiative, a year-end social activity in Thailand under the Ascott CARES program and the global #GivingAsOne campaign by Capitaland. This project, running from September to December 2025, reinforces the commitment to improving the quality of life in communities where Ascott operates, providing assistance to underprivileged students in remote areas across 6 provinces through school visits and volunteer activities.

Students from Wat Nong Bua School in Phra Nakhon Si Ayutthaya proudly wear their new shoes from the Ascott Step Forward – Shoes to School initiative.

This project focuses on providing essential school uniforms to children in underserved communities to reduce barriers to daily life and promote education. Over 300 employees from 20 Ascott hotels in Thailand have actively participated in school visits, supported by a total budget of over 1.5 million baht from Ascott and the Capitaland Hope Foundation. Throughout the 4-month initiative, over 2,600 pairs of shoes and nearly 15,400 pairs of socks were directly delivered to students from 29 schools in Nakhon Pathom, Phra Nakhon Si Ayutthaya, Chachoengsao, Rayong, Chonburi, and Phetchaburi, benefiting students from kindergarten to high school.

Mr. Kanit Sangmukda, General Manager for Thailand and Laos at Ascott, met and interacted with students during a school visit at Wat Sombunaram School in Rayong as part of the Ascott Step Forward – Shoes to School initiative.

Mr. Kanit Sangmukda, General Manager for Thailand and Laos at Ascott stated, “The Shoes to School project is not just about donating items; it’s about building confidence and comfort in education for the new generation.”

“Through our close collaboration with various schools, we ensure that what we provide truly adds value and benefits the children. Even though it may be a small step, we believe that the power of collaboration can transform small actions into significant and sustainable changes.”

Students from Paengpithaya School in Chachoengsao are delighted with their new shoes, which provide comfort and confidence in every step of their learning journey.

The Ascott Step Forward – Shoes to School initiative is part of Ascott's ongoing corporate social responsibility mission, focusing on enhancing community well-being, promoting equality, and creating long-term positive change. The 2025 project builds on the successes of previous years, continuing Ascott's commitment to 'people,' which is the foundation that Ascott has always prioritized over service excellence.