SC Asset Corporation Public Company Limited has won the TRANSPORT-DRIVEN COMMERCE TRAILBLAZER award at the GrabAds Trailblazer Awards 2026 for the campaign "Explore New Homes, Grab Free." This achievement is a result of a strategic collaboration between SC Asset and Grab, executed by the marketing team, highlighting the success of creatively integrating travel platforms with marketing strategies to effectively connect consumers from their journey to their purchasing decisions.

Mr. Natthakit Sirirat, Deputy Managing Director of Marketing and Innovation at SC Asset Corporation Public Company Limited, stated, "This award reflects SC Asset's marketing philosophy that prioritizes the customer. We do not view brand communication merely as advertising; we aim to create real experiences that make it easier for customers to access quality homes. Our collaboration with Grab is part of enhancing the customer experience in accessing residential projects. This award serves as significant encouragement for our team to continue developing innovative marketing solutions that meet consumer needs."

The "GrabAds Trailblazer Awards 2026" is the first award ceremony in Thailand aimed at honoring leading brands and agencies that create innovative advertising campaigns that positively impact businesses by utilizing Grab's ecosystem to connect with consumers. This reinforces Grab as a creative marketing solution and advertising medium on its platform, with the inaugural year presenting awards in 18 categories to 16 leading brands.

The GrabAds Trailblazer Award for TRANSPORT-DRIVEN COMMERCE TRAILBLAZER is given to campaigns that creatively and effectively integrate travel platforms with marketing strategies, seamlessly connecting consumers from the travel phase to the purchasing decision stage.

This is another achievement that reinforces SC Asset's role as a real estate brand that continuously develops new marketing concepts while striving to create experiences that meet the needs of digital-era consumers and drive business through ongoing innovation.