• Closing 2025 with Strong Performance as Number 1: The 9-month results (ending September 2025) show the highest profit in the real estate sector, consistently paying dividends with a high Dividend Yield (around 10%) along with sales and transfer figures at the end of 2025 of 51 billion baht and 36.7 billion baht respectively, maintaining the top position in the real estate sector as the organization that the younger generation most wants to work with.
  • Viewing the Thai Economy as Highly Volatile, the Real Estate Market Faces Shrinking Purchasing Power: Sansiri's Key Goal is to Continue Building Confidence in the Real Estate Market while implementing precise strategies to create opportunities for future growth.
  • Highlighting 4 Strategies for Sustainable Growth as a Real Estate Leader: Targeting the Mid to High Market in potential locations, balancing horizontal and condominium portfolios accurately to gain competitive advantages, reinforcing its status as the Number 1 brand to expand market share, leveraging Sansiri's strengths in design, project quality, after-sales service, and focusing on sustainability, developing a New S-Curve from related businesses to build on success, exemplified by Crafted by Sansiri, a home-building business that has exceeded expectations, partnering with allies (JV) to strengthen financial foundations and seize every opportunity for future expansion.
  • Horizontal Development Focused on Lifestyle and Age Groups: Adjusting strategies with new designs covering all segments, aiming to set new standards with the new Sansiri Community that considers Health and Wellness in the Bangkok Kritha area, covering over 142 rai. Regarding condominiums, continuous recovery: aggressively entering the market with new brands, expanding to cover all segments, highlighting pet-friendly and well-being products.

Sansiri in 2026: Focusing on Stable Revenue and Profit Growth (Uthai Uthaisangkhuk, CEO of Sansiri Public Company Limited)

Amidst a volatile economic situation and slowing purchasing power, Sansiri continues to reinforce confidence as the strongest real estate leader by turning challenges into opportunities through precise and flexible strategies. The company aims to create a balance of success with financial partners, customers, shareholders, employees, and society to drive the Thai economy forward sustainably.

This strength is evidenced by the performance in 2025, with sales exceeding 51 billion baht
sales transfers of 36.7 billion baht, Sold Out of 29 projects valued at 28.8 billion baht, and holding the highest profit compared to major real estate development companies in the industry at 3.029 billion baht (for the 9-month period ending September 30, 2025), including consistent dividend payments and a high Dividend Yield (around 10%), with total assets reaching 148.426 billion baht, helping to create income stability
increasing the ability to cope with fluctuations and supporting the company's long-term growth. Additionally, Sansiri continues to receive positive responses from investors for bond issuance (mostly over-subscribed).

Announcing the business plan for 2026, focusing on stable revenue and profit growth with sales targets of 48 billion baht and transfers of 39 billion baht through the launch of 33 new projects valued at 51 billion baht, emphasizing the premium and medium segments to account for 80% to target quality purchasing power (the projects to be launched this year have all the land ready).

Diving deeper into the business development plan, starting with horizontal projects (single houses, duplexes, townhomes) launching 17 new projects valued at 25 billion baht adjusting strategies and introducing new designs covering all segments (Narasiri, Setthasiri, Burasiri, Anasiri) and homes that meet the needs of the DINK (Double Income, No Kids) and Silver (elderly or retirement planning) groups, while aiming to set new standards with the new Sansiri Community that considers Health and Wellness in the Bangkok Kritha area, covering over 142 rai, and continuously launching new projects in Phuket, highlighted by the pre-sale opening of Narasiri Borommaratchachonnani and Narasiri Victory Bangkok Kritha this March.

High-rise (condominiums) continuously recovering, aggressively launching 16 new projects valued at 26 billion baht covering both new developments and ready-to-move-in projects, including launching a new brand LOVE by Sansiri with its first location in Charoen Nakhon in collaboration with Mitsui Fudosan Asia Development (Thailand) valued at over 6.3 billion baht, while moving forward with strategic locations in Phuket with new projects in potential areas like Surin Beach and the return of legendary brands like XT and THE MONUMENT. Additionally, reinforcing strength in the luxury segment with ready-to-move-in projects under the VIA brand in 3 locations and advancing the standard of living through 3 main axes: Pets-Welcome aiming to increase the portfolio to 20 projects to cater to pet lovers and pet parents, Well-being focusing on physical and mental health, and aiming to create a sustainable living culture covering from affordable to premium nationwide.

4 Main Strategies of Sansiri to Tackle Economic Fluctuations with a Strong Foundation (Phumipak Julmanee, Chief Strategy Officer of Sansiri Public Company Limited)

The Thai real estate sector is currently in a mode of continuous stabilization. For the 2026 economic strategy, the focus is on creating significant growth by leveraging expertise and precise planning to support economic fluctuations
while advancing 4 main strategies.

  1. Targeting the Mid to High Market this year will continue to launch new projects in this segment at a high proportion of 80%, selecting locations that align with actual consumer demand and managing stock efficiently to maintain liquidity (in early 2025-2026, the company will maintain an appropriate level of ready-to-transfer high-rise inventory at 3,200 – 3,400 units, while single houses and townhomes have a good stock turnover rate, reflecting the real demand for the Sansiri brand).
  2. Reinforcing the Number 1 Brand to Expand Market Share with Sansiri's Strengths in Design, Project Quality, After-Sales Service, and Focus on Sustainability by delivering products that meet deep-seated needs, creating added value that exceeds expectations in the long term, and ensuring quality in housing management with a professional team addressing all care needs
    from Plus Property and LIV-24.
  3. Developing a New S-Curve by accelerating the expansion of new revenue bases through diverse businesses to enhance long-term financial stability, such as the Crafted by Sansiri model, a home-building business that has grown exponentially, aiming for a 100% increase in sales this year (reaching 500 million baht) and establishing a fund of 1 billion baht to invest in other high-potential businesses, with the goal of increasing the revenue share from new business segments from 15% to 25% within 5 years.
  4. Expanding Joint Ventures to Strengthen Financial Structure by advancing joint venture strategies with capable partners to enhance balance sheet management efficiency, increasing financial flexibility and expanding competitive capabilities to support every growth opportunity in the future.

Currently, Sansiri has a strong backlog of over 19.7 billion baht with immediate revenue recognition this year of over 10 billion baht, complemented by 10 newly completed condominiums (Ready to Move) valued at a total of 23 billion baht with an additional 14 billion baht in stock ready for sale. The aggressive push for new RTM projects this year will accelerate immediate revenue recognition post-transfer, confident in driving performance beyond targets while maintaining stable and continuous growth.