Lalin Property is reinforcing the potential of the eastern region as a key economic magnet for the country, driven by international tourism and industrial sectors. The Eastern Economic Corridor (EEC) in the Pattaya-Najomtien area has become a significant destination for both Thai and international tourists, and is developing into a new residential hub that connects quality services and lifestyle, resulting in continuous growth in housing demand in the area.

Mr. Churachart Chakrakul, Managing Director of Lalin Property Public Company Limited, also known as “LALIN”, a developer of quality real estate projects under the concept of ‘Homes Built on Good Intentions’, revealed that “the eastern region of Thailand is a crucial pillar of the national economy, driven by strong growth in the tourism industry. Pattaya is recognized as a global destination, hosting lifestyle tourism activities and international events continuously, alongside the potential of new industries and technologies, and large-scale infrastructure development, which stimulates cash flow and growth in the service sector. This results in purchasing power for housing, both for long-term investment and actual residence, particularly among quality labor, foreign experts, private sector executives, and working families seeking quality homes close to job opportunities and tourist areas that meet all aspects of modern living.”

To accommodate the increasing demand, “Lalin Property” has launched the project “Lalin Town Pattaya-Najomtien”, valued at 650 million baht, covering 25 rai with a total of 228 units under the concept of “Perfect Happiness for Every Life Need”, located in Pattaya-Jomtien, near Sukhumvit Road and Jomtien Beach, which is evolving into a New Living Destination that integrates residential, work, and tourism lifestyle in one area. The project is designed for long-term living, featuring a suitable layout for residence, large common areas, and various house types ranging from 3-4 bedroom townhomes to medium to large single-family homes, catering to starter families, expanding families, and buyers seeking quality vacation homes in key tourist locations, with accessible pricing and potential for future value appreciation.

Currently, the Pattaya-Najomtien area is becoming a new residential location with high potential due to the growth of hotels, restaurants, cafes, quality tourist attractions, and various tourism activities, alongside the city's expansion from central Pattaya to Jomtien, Huay Yai, and the lower Sukhumvit Road area. Additionally, the enhancement of infrastructure, including new transportation routes and high-speed rail projects connecting U-Tapao to Bangkok, will further bolster the economic and tourism potential of the area. The primary purchasing power consists of service sector workers, hotel and tourism operators, long-term foreign residents, business executives, and new working families seeking a superior quality of life.

The growth of new industries in the EEC, including electric vehicles, logistics, and digital technology, along with Pattaya's role as a Tourism Economy Hub of the country, has led to an influx of quality labor with stable incomes and higher living standards. “Lalin Property” emphasizes designing homes that meet real-life needs, including efficient living spaces, quality construction, and readiness for future technologies such as EV chargers, while choosing to develop potential locations from the early stages to create quality living communities that grow alongside the economy and tourism in a sustainable manner. The project prioritizes the concept of Sustainable Living through energy-efficient home designs, air circulation systems, environmentally friendly materials, water-saving devices, support for electric vehicles, as well as LED lighting and renewable energy in common areas, which enhance quality of life and align with modern living behaviors.
“Lalin Property” believes that the eastern region remains a strategic area for the future, supported by economic growth, infrastructure, future industries, and international tourism potential, which are key drivers for the growth of the low-rise housing market.” Mr. Churachart further stated, “The company is confident in the potential of Pattaya-Najomtien as a new economic and residential center, and will continue to develop quality projects, creating good living communities and growing alongside the eastern economy and tourism industry sustainably in the future.”