Stella X Public Company Limited, or STELLA, has created a new phenomenon to close out 2025 by transforming Stella Ozone Khao Yai into a fully-fledged Year-End Entertainment Destination through the event 'Stella Ozone Khao Yai Presents Happiness Fest 2025.' This music and lifestyle festival combines music, relaxation, art exhibitions, and experiences of happiness amidst the cool atmosphere and romantic landscape of Khao Yai in Nakhon Ratchasima province. On December 20, 2025, the Happiness Fest 2025 received an overwhelming response from over 3,000 attendees, establishing Khao Yai as the destination of the year that brings together all generations. Participants enjoyed a chill music experience at the temporary music venue, Magic Star, surrounded by the unique castle views of Stella Ozone Khao Yai, along with specially designed activity zones and Installation Art such as Magic Forest and Magic Sky, which have become new landmarks and check-in spots in Khao Yai, widely discussed on social media, earning the title of 'one of the most impressive outdoor concert venues of the year.'



Mr. Rongrit Thamsathit, Deputy Chief Executive Officer of the Real Estate Business Group at Stella X Public Company Limited, revealed the Key Success Factors of organizing Happiness Fest 2025, stating that it is the first event that reflects the potential of Stella Ozone Khao Yai as more than just a venue, but as a living space that can truly create experiences of happiness. 'Happiness Fest is not just an event; it is the beginning of opening the space for people to get to know Stella Ozone Khao Yai as a center of happiness, relaxation, and lifestyle that meets the needs of all generations. It is proof that STELLA can develop projects beyond traditional real estate business,' Mr. Rongrit added. He further stated that STELLA is committed to enhancing the quality of life for consumers by developing Stella Ozone Khao Yai into a vibrant Tourist Destination that can flexibly accommodate events, lifestyle activities, and creative experiences in the future, including the development of a new family zone called Zooniverse, as well as high-quality entertainment activities and Installation Art to provide memorable experiences and encourage repeat visits. 'We do not see Stella Ozone as just a temporary event space but as a Space for Tomorrow, a happiness area that can grow, change roles, and continuously enhance experiences in tourism, lifestyle, and sustainable living.'



A key highlight of Happiness Fest 2025 was the gathering of leading artists from the country, including SERIOUS BACON, BOWKYLION, INK WARUNTORN, and TOR SAKSIT, in an outdoor concert themed 'The Magic Moment of Happiness,' transforming Khao Yai into a night of joy filled with music, warmth, and shared special moments throughout the night. 'I am very happy with the first year of organizing this event because we had to start from scratch. We faced many challenges in starting such a large event, but the overwhelming response from the recent event proves that Stella Ozone has the potential to be a vibrant Tourist Destination that can truly bring happiness to people. As for when the next event will be, I will keep that a secret for now.' Additionally, Mr. Rongrit revealed that the success of Happiness Fest 2025 is a testament to STELLA's project development concept, which does not view space merely as an asset but as a platform for living and experiences alongside the development of Stella Ozone Khao Yai into a Tourist Destination and Entertainment Hub. The company continues to pursue its residential business plan by launching and developing housing projects in potential locations, such as Astra Rama 2, a luxury single-detached house project, and Nova Westgate, a new housing project in Bang Yai designed to meet real living needs in every dimension, in line with the company's core principles that emphasize quality of life, sustainability, and long-term growth.


'Experiencing the organization of Happiness Fest for the first time has made us see more clearly how a good space can elevate people's quality of life. This same concept is applied to the development of all STELLA housing projects, whether it is the design of common areas, surrounding contexts, or creating vibrant communities.' This concept also aligns with the direction of developing other areas of STELLA, including areas in Pattaya, which has previously hosted world-class music festivals like Rolling Loud. The company aims to apply the lessons learned from Happiness Fest 2025 to genuinely develop spaces for today and the future in terms of tourism, lifestyle, and living. Although the Happiness Fest 2025 music festival has concluded, STELLA continues to open the space of happiness, with Installation Art and activity areas in the Magic Forest and Magic Sky zones extended until March 31, 2026, from the original end date set for this year. The success of the event has also resulted in the hotel managed by STELLA, Estella Khao Yai, maintaining full booking rates well into early next year, reflecting the potential of Stella Ozone Khao Yai as a true destination for event hosting and experiential tourism. Thus, Happiness Fest 2025 marks a beautiful end to the year and a significant step for STELLA in driving the concept of 'Space for Tomorrow - a happiness space for tomorrow and forever,' while carrying forward the success, lessons, and confidence from this event to further develop ongoing and new projects in the future to create sustainable destinations that bring happiness to people and society.