Central Pattana Public Company Limited is the leading sustainable real estate company in Thailand, under the vision of ‘Imagining better futures for all’, committed to developing shopping centers as living spaces. The project ‘Central Khon Kaen Campus’ is continuously being developed and will be the second Central shopping center in Khon Kaen, set to create a phenomenon that transforms the city into ‘The New Dimension of Lifestyle’ by the second quarter of 2026.

Recently, the ‘Central Khon Kaen Campus’ project highlights Local Wisdom, connecting ‘local identity’ with ‘the creative power of the new generation’ - The New Vibe of Khon Kaen, to greet the people of Khon Kaen in a friendly and warm manner. This is achieved through a Co-Creation effort with the new Neo-Pop Art artist ‘Vachboy’ (Boon - Watcharapong Buranakitjaroen) and featuring over 21 artworks created by Khon Kaen University students to develop a contemporary art project on a fence-style sign (Art Wall Exhibition).

Dr. Natthakit Tangpoolsinthana, Managing Director of Marketing at Central Pattana Public Company Limited, stated: “For the past 45 years, we have believed that a city can grow when we work with the community with humility and sincerity. The ‘Art Wall Exhibition’ of Central Khon Kaen Campus is a space for the new generation to tell the story of the city in their own way through the creative power of Khon Kaen University students and the new artist Vachboy. For us, urban development is not just about building structures, but about creating spaces that allow the new generation to participate and showcase ‘Khon Kaen in a new dimension’ through their own power,” Dr. Natthakit said.

Co-create with Khon Kaen: When the city's art... is narrated by the hearts of the people of Khon Kaen

The contemporary art project on the project's fence, measuring 200 meters in length and 6 meters in height, is created by artists and the hearts of the people of Khon Kaen, conveying the concept of ‘Community at Heart’ by blending Local Wisdom with the creative power of the new generation. It reflects the image of ‘Khon Kaen’, a modern city that is rapidly evolving into a new industrial economic hub. This artwork embodies the design concept of the shopping center and conveys the power of hope, collaboration, and pride of the local people through the works of ‘Vachboy’, a national Neo-Pop Art artist, featuring the character ‘HOPE’, a flower inspired by the ‘Koon’ flower, the symbol of Khon Kaen province, reinterpreted with contemporary lines that are unique yet infused with the essence of 1930s Rubberhose-style cartoons.

The character ‘HOPE’ is designed in cheerful yellow-green tones, friendly and approachable, representing the narrative of life filled with ‘hope and dreams’ through 10 characters that reflect the lifestyle of modern urban dwellers, from sports, music, fashion, dining, relaxation, to new lifestyles emerging within the shopping center. These will be arranged alongside graphics and patterns on the ‘Art Wall Exhibition’ to create a warm, vibrant, and welcoming atmosphere for everyone. This massive canvas artwork also reflects the power of Co-Creation between artists and local people through the works of Khon Kaen University students, who convey the city’s identity and the pride of Khon Kaen people from the perspective of the new generation in the way they envision it.

This artwork not only uses art as a medium to communicate the essence of The New Vibe of Khon Kaen and the spirit of the new generation through contemporary art but also serves as a space for dialogue between ‘Central Pattana’ and the city's people, using local dialect greetings and the font of Khon Kaen University to make everyone passing by feel a sense of familiarity, as if greeted with a smile from someone speaking the same language.

Central Khon Kaen Campus: The New Dimension of Lifestyle

‘Central Khon Kaen Campus’ will be the second Central shopping center in Khon Kaen, with a shopping area (GBA) of 67,000 square meters, positioned as The New Dimension of Lifestyle for the city, blending Urban Lifestyle and Local Wisdom, harmonizing modernity with the identity of Khon Kaen perfectly in both indoor and outdoor spaces, located within the 30-rai Mix-Used project, which includes a shopping center, the first GO! Hotel in the Northeast, and a new high-rise condominium.

Situated in a high-potential location within the new industrial city area, near Khon Kaen University and the city’s hospital, which has the highest number of patient beds in ASEAN, as well as government agencies, it is set to open in the second quarter of next year.

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