Research from TerraHint Brand Series 2025 indicates that the new demand from residents is not just about building houses, but about enhancing quality of life. A survey of over 2,000 respondents nationwide revealed that modern Thai people choose homes based on three main criteria: structural safety, value for money, and a Wellbeing lifestyle, rather than just luxury.

In the same arena, CP Land Public Company Limited or CP LAND, one of Thailand's leading real estate developers, has been ranked among the Top 10 Brand Powerful Score and has moved from being a “challenger brand” to a “market leader brand,” reflecting that CP LAND's homes and projects are increasingly resonating with consumers.

Three Key Differences That Make CP Land Homes Attractive to Today's Homebuyers
1. Safety and Transparency in an Era Where People Fear Structural Issues More Than Price After the earthquake incident, research shows that “structure and construction quality” have become the number one factor in choosing a home, and consumers reward brands that communicate quickly, clearly, and directly about building standards.
CP LAND has a clear stance on:
• Verifiable structural and material standards
• Safety-focused design, especially for low-rise living
• Careful post-sale service and responsibility towards residents, including a 10-year warranty.

2. Quality That is “Within Reach” Aligning with Most Thai Budgets Research found that 78% of buyers are looking for projects that are “value-for-money and trustworthy” rather than just luxurious. This sets CP LAND apart from other developers, focusing on:
• Residential and mixed-use projects at accessible price levels
• Emphasis on “long-term value,” including maintenance costs and quality of life
• Following the vision of “Accessible Communities for Life – Quality for Every Life,” not just targeting the high-end market.

3. Genuine Wellbeing and Sustainable Living, Not Just Keywords
Survey respondents defined “Wellness” as good quality of life, a good environment, safety, green spaces, life balance, and family/community relationships.

CP LAND's project development direction considers:
• Green spaces and communal areas for physical and mental health
• Universal Design to accommodate the elderly and all age groups
• Energy-efficient materials that are environmentally friendly, with projects covering various income levels.

“All of this makes ‘CP Land Homes’ a primary solution for today’s homebuyers in the eyes of consumers nationwide, with reliable structures + accessible quality + tangible Wellbeing living.”

About CP Land Public Company Limited
CP LAND was established in 1983 and is part of the Charoen Pokphand Group (C.P. Group), a leader in real estate development, aiming to be the top-of-mind developer while promoting sustainable community growth in key economic areas of Thailand and the ASEAN region. It comprises six main businesses:
1. Residential group with 36 projects
2. Hotel group, Fortune Group with 12 hotels
3. Office building group with 13 locations
4. Shopping center group with 1 location
5. International convention and exhibition center group with 1 location (Khon Kaen International Convention Center)
6. Building management group with 1 business.

CP LAND is committed to developing essential urban components across Thailand to make the country a livable home for everyone, under the main concept of quality for life (Accessible Communities For Life).
For more information: http://www.CPLAND.co.th