Amid fierce competition in the Thai real estate market, consumer purchasing decisions are no longer limited to location or price. Consumer Insights clearly reflect that consumers view home buying as an investment that requires "Long-Term Peace of Mind", making after-sales service the most crucial tool for building trust and brand sustainability.

As a leader in the industry for over 40 years, Sansiri Public Company Limited, which has developed more than 500 quality residential projects and cares for over 130,000 families, has firmly reiterated this mission under the philosophy ‘Every day... Life is good’. The company prioritizes after-sales service as a core aspect to meet the expectations of residents in every dimension of sustainable living and continuously enhances the after-sales service experience through 4 key campaigns in 2025, aiming to elevate the standards of "Sansiri Service" to comprehensively meet all residents' needs, ensuring that every project is genuinely cared for by professionals.

1. Sansiri Never Ending Service: Caring for You Without End: Reinforcing the LIFE-LONG PROMISE

The main campaign emphasizes the concept of “Never-Ending Service”, setting a long-term service standard to ensure maximum confidence with the LIFE-LONG PROMISE covering 4 key areas:

  • LIFE-LONG QUALITY: Guaranteeing construction quality and continuous maintenance.
  • LIFE-LONG SECURITY: LIV-24 security system with smart technology available 24 hours.
  • LIFE-LONG CARING: Care from professional property management Plus Property with international standards.
  • LIFE-LONG COMMUNITY: Creating a community and privileges that cater to residents' lifestyles throughout the year.

2. SANSIRI x DOI maesalong: Using Micro Drama to Communicate Selling Points to All Groups

Sansiri creatively communicates by utilizing the Micro Drama trend to narrate the quality of service through the famous moral play “The Battle of the Evil Son-in-Law and the Tough Mother-in-Law”, collaborating with renowned creator Doi Mae Salong on social media. This campaign has been highly successful in integrating the standards of quality and after-sales service across all 4 main areas (QUALITY – SECURITY – CARING – COMMUNITY) in a compelling yet easily understandable manner, generating over 40 million views.

3. New Standards for Crisis Management: Elevating Operations to Prepare for All Emergencies

The recent earthquake has proven the commitment of the Sansiri Service team, which promptly mobilized experts to inspect safety thoroughly as a priority. They proactively coordinated damage assessments, insurance arrangements, and dispatched partner teams for urgent repairs. This systematic crisis management has led to the development of new standards for emergency care, setting a new benchmark in the Thai real estate sector through expert insights shared at the Sansiri Insight Talk “BEYOND THE BLUEPRINTS” 60 days after the earthquake, reinforcing residents' confidence that Sansiri is ready to stand by them in any situation.

4. Service is Our DNA: Because We Care, We Look After You from Every DNA

The latest campaign shares the stories of the entire Sansiri team behind the scenes, showcasing not only their expertise but also their "Service Mind" as a foundation, or Service DNA. This is presented through a VDO series featuring 4 stories that illustrate how the team is ready to assist residents in every situation, even when not in uniform or during work hours. It includes stories from the Home Care team fixing cars, lights, and hearts in the neighborhood, the Plus Property management team ensuring our rooms are well cared for, the Sales Representatives who can't stop because their hearts want to “help sell”, and the Sansiri Security team who may not wear capes or have superpowers, but are heroes nonetheless.

Watch this VDO Series at http://siri.ly/pPT3lhA

Additionally, the campaign extends by inviting actors from Doi Mae Salong to portray the Sansiri Service team in the format of “One Day with Team Service”, allowing viewers to learn about the real work that occurs each day. To find out which actors joined the Sansiri Service team on their mission, follow at http://siri.ly/kxZ6XCC.

With a commitment to elevating living standards beyond previous levels in every dimension—quality, safety, and after-sales service attentiveness—Sansiri continues to affirm its brand promise to be a leader and reinforce residents' confidence that they have made a truly sound investment that comes with long-term peace of mind.