Get ready to start again! The “AssetWise BEAUTY RUN 2026” is back, as AssetWise teams up with TPN Global and the National Cancer Institute to invite running enthusiasts, health lovers, and beauty pageant fans to create a beautiful phenomenon and spread joy to cancer patients alongside two beauty queens: “Ham Mooham Chotinpah”, Miss Thailand 2025, and “Saffron Maya”, Miss Global Thailand 2026, along with handsome representatives from the Mister International Thailand stage. Join us to cheer on the runners on February 8, 2026, at Vachirabenjatas Park (Train Park). Registration is open from now until January 22, 2026, with proceeds after expenses going to support the National Cancer Institute.

Mr. Krungchet Wiphanphong, CEO of AssetWise Public Company Limited or ASW, a leading real estate development company focused on lifestyle under the concept of “Happiness Designed for You” or “We Build Happiness,” stated that AssetWise continues its Lifestyle Marketing strategy to connect the brand with the lifestyles of all generations. In collaboration with TPN Global, the holder of various beauty pageant licenses, along with handsome contestants from the Mister International Thailand stage and the National Cancer Institute, the charity run event “AssetWise BEAUTY RUN 2026” is being held for the fourth consecutive year under the theme “It’s a RUNderful World” to promote the treatment capabilities for cancer patients. Proceeds after expenses will support the budget for improving and constructing a new National Cancer Institute.

“Over the past three years, the AssetWise BEAUTY RUN has seen an increase in participants each year. We have witnessed the power of over 7,000 runners transforming into valuable happiness and encouragement for cancer patients. This year, we continue to support the National Cancer Institute to ensure patients receive more effective care. We are also honored to have partners like TPN Global and the organizers of Mister International Thailand, who send representatives from various pageants to add color and positive energy to our event, making it more recognized among runners and beauty fans, along with many partners who help spread joy. We hope all participants will gain good health, memorable experiences, and pride in making this event more meaningful each year,” said Mr. Krungchet.

In addition to the participants of the AssetWise BEAUTY RUN 2026, attendees will meet “Ham Mooham Chotinpah Kaewjaroen”, the reigning Miss Thailand 2025, and “Saffron Maya Snook”, Miss Global Thailand 2026, along with fellow beauty queens and contestants from the Mister International Thailand 2026 and Mister Global Thailand 2026 stages. The event will also feature souvenirs and various amenities, including eco-friendly running shirts made from recycled plastic bottles, vibrant colors, soft fabric for comfort and breathability, medals recycled from electronic waste, awarded to all finishers, Eco Breakfast with drinks and food served in biodegradable natural materials and paper containers, with waste separation for reuse, recycling, and minimizing waste according to AssetWise's “GrowGreen” concept, along with race numbers, accident insurance coverage of 100,000 baht, mobile medical units, and security personnel ensuring the safety of all runners throughout the race.

The AssetWise BEAUTY RUN 2026 will take place on Sunday, February 8, 2026, at Vachirabenjatas Park (Train Park) starting from 5:00 AM. The competition will be divided into two distances:

  1. Fun Run distance of 5 kilometers, tickets priced at 600 baht. The first 50 finishers will receive souvenirs from the event.
  2. Mini Marathon distance of 10 kilometers, tickets priced at 750 baht. Awards will be given separately for male and female categories: the first-place finisher will receive a trophy and a cash prize of 5,000 baht along with a voucher for a stay at Royal Cliff Hotel Pattaya worth 5,000 baht; the second-place finisher will receive a trophy and a cash prize of 3,000 baht, and the third-place finisher will receive a trophy and a cash prize of 2,000 baht. Finishers ranked 4th to 50th will also receive souvenirs from the event.

Additionally, there will be a Fancy Run contest with special awards for runners dressed in creative outfits made from recycled materials under the theme “Beautifully Crowned”. The top 10 selected outfits will receive crowns, sashes, and cash prizes according to their ranks.

Those interested can register to participate in the AssetWise BEAUTY RUN 2026 from now until January 22, 2026, at https://race.thai.run/assetwisebeautyrun2026.