The Mall Lifestore Bangkapi, the ultimate family happiness destination, has teamed up with Sekiguchi from Japan, the creators of the globally beloved character 'Monchhichi', to launch 'MONCHHICHI CHRISTMAS TOWN' for the first time in Southeast Asia. This event aims to elevate Bangkok as the 'Festive Capital of Asia', attracting both Thai and international tourists to experience a new year-end celebration from December 4, 2025, to January 4, 2026, at M Grand Hall, G Floor, The Mall Lifestore Bangkapi.

Mr. Woralak Tulaporn, CEO of The Mall Group, stated, 'The Mall Group aims to elevate Bangkok to be a Global Festive Landmark through international collaborations like Monchhichi, a character loved by generations worldwide. This year, we want to create a grand and unique New Year celebration experience to boost spending and tourism during the high season, while also bringing positive energy for families to start the new year happily together. We intend for 'Monchhichi x The Mall Group' to be a warm, fun festival that brings smiles to everyone. The arrival of Monchhichi, along with parades and various activities, will enliven the shopping center during a time when families and friends gather. We want this to be the happiest destination for starting the best year of 2026. This event marks a significant milestone that reinforces Bangkok's role as a regional event city, catering to the year-end tourism wave, with Monchhichi, the iconic Japanese character beloved worldwide, officially visiting Thailand to deliver a celebration experience that combines cultural collaboration and family entertainment, enhancing Soft Power and stimulating travel to the country, especially among those who love Japanese culture and global characters.'

The happiness within MONCHHICHI CHRISTMAS TOWN, which is being held for the first time in Southeast Asia, transforms the grand hall of The Mall Lifestore Bangkapi into a wonderland under the concept of '9 WONDERS', gathering every moment of joy, including:

• A giant Christmas tree adorned with Monchhichi, over 12 meters tall.

• An immersive Infinity Mirror Room.

• A giant Monchhichi as tall as a two-story building, incredibly cute.

• Monchhichi Express Station, a cozy Christmas town with a charming train.

• A Monchhichi Mascot Parade from Japan for fans to get close.

• Magical Snowing, experience the 'first snow' without flying far.

• A classic-style Christmas carousel.

• Special performances from artists.

• Monchhichi Pop-Up Store & Christmas Market.

This experience will enhance Bangkok's image as a New Year tourism landmark in the region, while also distributing tourists to various shopping centers throughout the city and increasing their stay duration and spending through experiential activities that are trending globally.

For the MONCHHICHI PARADE, fans can get exclusive close encounters with 'Monchhichi' in four rounds, rotating through The Mall Lifestore at various branches at 12:00, 14:00, 16:00, and 18:00.

• The Mall Lifestore Bangkapi: December 4–7, December 24–25, December 27–28, December 31, and January 1, 2026.

• The Mall Lifestore Bangkae: December 13–14, 2025.

• The Mall Lifestore Ngamwongwan: December 20–21, 2025.

Additionally, there will be special New Year promotions, especially on December 10, 2025, from 10:00 AM to 4:00 PM. Spend 8,000 Baht for a chance to win exclusive gifts 'The Gift of Happiness' (limited to 100 rights) from the popular duo Ling and Orm during the event 'The Mall Lifestore The Great New Year Meet & Greet Ling & Orm' on December 10 at 5:00 PM at M Lifestore Hall, G Floor, along with Pre-Countdown activities and special prizes 'SPECIAL LUCKY CHRISTMAS TREE' on December 25, December 31, and January 1, 2026, as well as a New Year balloon giveaway 'NEW YEAR GREETING' on January 1, 2026.

Moreover, you can join the major campaign 'The Great New Year' with prizes totaling over 2.4 million Baht. For every 1,000 Baht spent, you will receive a chance to win grand prizes, including a TOYOTA bZ4X AWD worth 1,649,000 Baht, 200,000 Thai Airways miles worth 240,000 Baht, gold bars worth 675,000 Baht, and for purchases of 3,000 Baht or more, receive the Monchhichi Exclusive Collection immediately, along with free Monchhichi gift wrapping service for purchases of 300 Baht or more from November 6, 2025, to January 11, 2026.

Start the festival of happiness and experience the cuteness of Monchhichi and activities throughout the New Year festival at The Mall Lifestore branches, M District, and Paragon Department Store. For more details, follow us on Facebook: The Mall Group.