• Elevating the shopping experience to match the MUJI Flagship store in Japan, creating a new "A Must Destination" in the heart of Bangkok.
  • ‘MUJI Meets Thai Lifestyle’ creates an emotional connection through simple, warm designs that cater to the lifestyles of both Thai people and the global community with 10 highlighted zones across more than 3,700 square meters.
  • Reinforcing Thailand's image as a ‘Strategic Retail Hub’ in Southeast Asia, with ‘CentralWorld’ as a strategic location in the heart of Bangkok where renowned global brands choose to establish and grow together.

Central Pattana, the leading sustainable real estate company in Thailand, and the management of CentralWorld have partnered with MUJI Thailand, a leading global lifestyle brand from Japan, to open ‘MUJI centralwOrld’, the largest flagship store in Southeast Asia. This will be a global hub featuring a complete range of MUJI products across more than 3,700 square meters, offering a shopping and lifestyle experience on par with the MUJI Flagship Store in Japan. Designed under the concept of ‘MUJI Meets Thai Lifestyle’, it conveys Japanese simplicity while harmoniously integrating Thai uniqueness, catering to the needs of a new generation seeking functionality, quality, and distinctive design. ‘MUJI centralwOrld’ is located on the 4th floor of Zone I (I), marking the 15th MUJI store under Central Pattana and the 40th store in Thailand.

Isares Jirathiwat, Head of Leasing, Fashion & Luxury at Central Pattana Public Company Limited, stated, “Central Pattana is pleased to welcome ‘MUJI’, a global brand that has chosen to open the ‘MUJI centralwOrld’ flagship store, the largest in Southeast Asia. MUJI has been a key global brand and a partner that has grown alongside us, expanding its branches with Central shopping centers across all regions, including major tourist cities and attractive destinations such as Central Chiang Mai Airport (flagship store), Chonburi, Hat Yai, Nakhon Sawan, Khon Kaen, Udon Thani, and Korat. All branches have been successful and well-received by locals and tourists, reflecting Central Pattana's potential as a trusted partner for global brands to expand their business in Thailand, not just in Bangkok but nationwide. We are ready to support our retail partners in the ecosystem to grow sustainably together.”

“CentralWorld is a strategic location in the city that accommodates a massive daily traffic of Thai people and tourists, making it a prime choice for many leading global brands to open their first branches in flagship store formats,” Isares added. According to the Department of Business Development, Ministry of Commerce (September 68), Thailand is recognized as the most prominent Strategic Retail Hub in Southeast Asia, in terms of consumer purchasing power, tourism, and the potential of a global city like Bangkok, instilling confidence in Japanese investors regarding Thailand as the economic and retail center of the region.

Highlights of ‘MUJI centralwOrld’

MUJI aims to create products that are part of everyone's daily life while enhancing the shopping experience in a new format that is more accessible to people's lifestyles, as well as fostering community engagement, adhering to the principles of “resource conservation, natural simplicity, and reasonable pricing.” Covering all lifestyles from clothing, household items, and home decor to furniture, stationery, cosmetics, health and beauty products, snacks, and ready-to-eat meals, all guaranteed to meet Japanese quality standards at reasonable prices. Additionally, it offers products developed specifically for Thai people by selecting local materials and meticulous production processes that are environmentally friendly and meet practical usage needs in every dimension, aiming to be part of the daily lives of Thai people.

This is the first time the store's design fully reflects Thai identity, blending simplicity with a connection to nature (Natural), well-being, and experience through the use of environmentally friendly recycled materials, reused in every detail, visible in various zones within the store, reflecting MUJI's global standards that present simplicity, uniqueness, and true Japanese quality.

Each zone is designed for customers to try and experience firsthand, consisting of 10 main zones: 1) Clothing and accessories for men, women, and children, including the MUJI Labo collection; 2) Furniture and household items; 3) Health and beauty products; 4) Fragrance products; 5) Snacks and ready-to-eat meals; 6) Travel gear; 7) Stationery and office supplies; 8) Storage and cleaning supplies; 9) Outdoor/Camping gear; and 10) Portable and electronic devices.

Another highlight is the special zone ‘ATELIER MUJI – A Space of Inspiration’, conceived by Ikko Tanaka, former art director of MUJI, designed to be a starting point for revisiting lifestyles and finding inspiration for moving toward the future. It also serves as a cultural exchange platform and a convergence point for creative ideas that blend art, design, and various contemporary issues through ongoing activities, exhibitions, and special projects, allowing visitors to experience new inspirations and deeper perspectives on ‘simplicity’ and ‘true living’, which are at the heart of MUJI's philosophy. The first exhibition will be ‘MUJI IS - Behind the Wa-Ke’, showcasing products that convey MUJI's philosophy, stance, and strong interest in craftsmanship, deeply rooted in "wa-ke" (reason/essence), which will guide us toward a delightful future, transcending the confines of the past 40 years.

Join the special experience for the first time in Thailand with exclusive promotions available only at MUJI centralwOrld starting today.

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