• Unique! 'The Magical Thai Pride' - A Christmas tree representing local identity crafted by communities nationwide, commemorating the royal grace for the first time! Mickey Mouse and Minnie Mouse, standing 3 meters tall in traditional Thai fabric, at 8 branches nationwide.
  • Explore 4 realms of 'Magic Storyland' that create a Sensory Living experience, making you feel like you're in the world of Disney with all your senses - sight, sound, color, and smell.
  • For the first time! CentralWorld brings together popular Disney characters from around the world in one place, making it the largest event outside of Disney in Asia, covering over 3,500 square meters.
  • Mickey & Friends, global friends! In 'Magic Town' at 24 Central branches and 'Magic Castle', the Christmas castle of Disney princesses at 17 branches, spreading joy and smiles to everyone.
  • Elevating Thai festivals and driving end-of-year tourism through the Festival Economy, creating a Happiness Ecosystem for all generations across the country, starting from November 14, 2023, to January 11, 2024, at Central shopping centers nationwide.

Central Pattana Public Company Limited is the leading sustainable real estate developer in Thailand and the developer of Central shopping centers nationwide, partnering with The Tourism Authority of Thailand (TAT) and The Walt Disney Company (Thailand), investing over 800 million baht to create a global phenomenon of happiness at the end of the year in the campaign 'The Magical Stars', transforming 4 Disney-themed fairy tale realms, including a unique Christmas tree and 'Mickey and Minnie' standing 3 meters tall in Thai fabric, Disney The Magical Stars 2026 at CentralWorld, Magic Town themed around Mickey Mouse, and Magic Castle themed around Disney princesses, to drive the economy and tourism in Thailand during the end of the year through the Festival Economy concept, reviving tourism vibes and connecting happiness from Central shopping centers nationwide.

Showcasing the beauty of 'The Magical Thai Pride' - the unique Christmas tree created by communities nationwide to commemorate the royal grace of Her Majesty Queen Sirikit, the Queen Mother, and to continue the royal initiative to promote Thai handicrafts to shine on an international level. Watch the video by clicking https://youtu.be/aimnzSiN1hY and https://youtu.be/woOdsDLTmws.

Joining forces with leading partners to create a phenomenon of happiness include the Tourism Authority of Thailand, The Walt Disney Company (Thailand), Central The 1 credit card, AEON credit card, Bangkok Bank credit card, CardX credit card, SCB credit card, GSB credit card, KBank Visa credit card, Krungsri credit card, KTC credit card, TTB credit card (TMB credit card, Thanachart credit card), and UOB credit card.

Dr. Natthakit Tangpoonsinthana, Managing Director of Marketing at Central Pattana Public Company Limited stated, “Central Pattana aims to provide a 'Sensory Living' experience that connects all senses - sight, sound, color, and smell, allowing everyone to feel like they are truly in the world of Disney's imagination. As a creator of experiential spaces (Creating Experiences), we partner with Disney, who creates happiness and inspiration for people worldwide (Creating Happiness & Deliver Best Experiences), to bring the Disney-themed fairy tale realms to Central locations nationwide, allowing everyone to experience the magic of Christmas in Disney style simultaneously across the country. We believe that Disney is a dream destination that everyone should see at least once in their lifetime, and this year, we have brought that feeling closer to everyone. The gathering of characters—Mickey & Friends, the Christmas castle, and Disney princesses—is not an easy task, but today everyone can experience all of this at Central locations nationwide, as if 'stepping into their world' without having to fly abroad. Additionally, we have designed each branch with a different theme to create a new travel route, stimulating cross-area travel.”

“These efforts drive the Festival Economy, which is one of the key mechanisms to promote the economy and tourism at the regional level through the power of various festivals throughout the year. In the past, we have created 'national festivals' continuously, such as Chinese New Year, Songkran, Pride Month, Grand Sale, Halloween, and Countdown at CentralWorld—Time Square of Asia—which all play a significant role in stimulating tourism and spending, especially in the last quarter of the year, where traffic is expected to increase by more than 25-30% nationwide. At the same time, we are also moving forward to attract international tourists through 12 tourist malls across the country, targeting short-haul markets like Malaysia, China, Singapore, Hong Kong, Korea, Taiwan, as well as high-potential markets from the Middle East, and coastal tourist cities like Pattaya, Samui, Phuket, and Krabi, which attract the European market that particularly enjoys traveling at the end of the year. We are also collaborating with global partners such as JCB, MasterCard, UOB, UnionPay, Alipay+, Alipay, WeChat Pay, and Touch ‘n Go, as well as leading OTA and Telco partners like Klook, True & Dtac, and AIS to create awareness and stimulate spending by tourists even before they arrive in Thailand,” Dr. Natthakit said.

Mr. Nithi Si Pae, Deputy Governor for Marketing Communications at the Tourism Authority of Thailand (TAT) stated, “During this time of paying tribute and remembering the royal grace of Her Majesty Queen Sirikit, the Queen Mother, TAT continues to drive Thailand's tourism economy under a calm and meaningful atmosphere. The 'The Magical Stars' campaign is an important collaboration between TAT and Central Pattana that uses the power of festivals to stimulate the economy and tourism nationwide through 'Christmas trees of local identity' that reflect the concept of the 'Smiles of the Land' project by TAT, conveying the royal initiatives through travel routes, Thai textiles, handicrafts, and royal projects, inspiring Thai people to follow the smiles of the land that connect the cultures of each region, such as 'Batik Christmas Tree' at Central Hat Yai, which reinforces Songkhla's identity as a UNESCO Creative City of Gastronomy in 2025, and 'Fog Panwa Christmas Tree' at Central Chiang Rai, which is created in collaboration with the Mae Fah Luang Foundation, reflecting the tribal identity on the high mountains. TAT is confident that this collaboration, with Disney enhancing the global experience, will help create a 'Magnet' to attract tourists and provide a 'Reason to Visit' that makes Thai festivals stand out on an international level, creating a complete tourism dimension in both culture and events.”

Mr. Precha Acha Mongkol, Director – Brand Commercialization, Thailand & Vietnam at The Walt Disney Company (Thailand) Limited stated, “We are honored and delighted to join forces with Central Pattana to create a festival of happiness under the concept 'The Magical Stars', which conveys the power of imagination. This year, we will bring this spirit of happiness to the heart of Thailand by transforming Central shopping centers nationwide into a destination for the festival of happiness. The collaboration between Disney and Central Pattana aims to create joy for people of all ages through beloved and timeless Disney stories and characters that everyone has grown up with, combined with Central Pattana's ability to create valuable moments through various spaces. We hope to provide memorable experiences for everyone across generations and create beautiful memories together, experiencing the greatest Disney magic in Asia at Disney The Magical Stars 2026 at CentralWorld.

For the first time, CentralWorld gathers popular Disney characters from around the world in one place! And celebrates the 20th anniversary of Hong Kong Disneyland Resort.

Whether it’s Mickey Mouse, Minnie Mouse, Donald Duck, Goofy, Pluto, Disney princesses, Toy Story, Zootopia, and Frozen, including the princesses' castle, this is the largest event outside of Disney in Asia, covering over 3,500 square meters, divided into 7 highlighted zones in an atmosphere that feels like walking in the magical world of Disney, getting close to dream characters in the village: 1) Mickey & Friends: Experience the first snow and receive a postcard at the house A Journey of Magic in Amazing Thailand 2) Toy Story 3) Zootopia 4) Stitch 5) Frozen 6) Disney Princess Castle replica at Central Court 7) Celebrating the 20th anniversary of Hong Kong Disneyland Resort. Meet a 5-meter tall Mickey Mouse inflatable in a special design and a replica archway similar to Hong Kong, along with 20 leading brands creating an exclusive collection that Disney fans cannot miss. Currently, over 200,000 people have joined the celebration at CentralWorld daily.

Bringing Mickey & Friends to create smiles across Thailand at 24 Central branches.

Spreading happiness to fans of Mickey Mouse, Minnie Mouse, Donald Duck, Daisy, and Goofy nationwide under the theme 'Magic Town' through the decoration of Mickey & Friends that are cute and uniquely designed at each center, taking everyone to take photos with impressive landmarks such as the stunning Mickey & Minnie Giant Inflatable, 3-meter tall Mickey & Minnie Giant Plush Dolls, and the Mickey Head Shape landmark at 24 Central branches including Rama 2, Rama 3, Rama 9, Ladprao, Pinklao, Eastville, Westville, Chaengwattana, Ramindra, Salaya, Nakhon Pathom, Rayong, Sriracha, Chanthaburi, Khon Kaen, Ubon, Udon, Chiang Mai, Nakhon Sawan, Lampang, Phitsanulok, Hat Yai, Samui, and Phuket.

For the first time in Thailand, a replica of the Disney princess castle at 17 Central branches nationwide.

'Magic Castle' stands over 8 meters tall, designed to be immersive and can be stepped into. Meet princesses such as Aurora from Sleeping Beauty, Ariel from The Little Mermaid, Belle from Beauty and the Beast, Rapunzel from Tangled, Cinderella from Cinderella, and Queen Elsa from Frozen. Each branch also features Disney princess statues as photo landmarks for everyone to capture magical moments at 17 Central branches nationwide, including Rama 2, Rama 3, Rama 9, Ladprao, Eastville, Westgate, Pinklao, Nakhon Pathom, Rayong, Ayutthaya, Korat, Udon, Chiang Mai, Nakhon Sawan, Lampang, Phitsanulok, and Phuket.

One of a kind in the world, 'The Magical Thai Pride' Christmas tree at 9 Central branches.

Including Central Krabi: Krabi Sea, Central Hat Yai: Christmas Batik, Central Surat Thani: Prao Rasa, Central Chiang Rai: Fog Panwa, Central Chiang Mai Airport: Woven Christmas Tree, Central Korat: Din Dan Kewian, Central Chonburi: Woven Panasnikhom, Central Salaya: The Song of Orchids, Central Mahachai: Queen of Salt, along with nationwide activities honoring the royal grace. For the first time in Thailand, 'Mickey Mouse and Minnie Mouse' standing 3 meters tall in Thai fabric, showcasing local fabric patterns from 8 provinces. Including Central Chiang Rai: Thai Lue hill tribe costume, Central Chiang Mai Airport: Tien Jok fabric, Central Korat: Korat silk with cat pattern, Central Chonburi: Woven pattern of Dok Pikoon, Central Mahachai: Salt flower pattern, Central Salaya: Orchid pattern, Central Surat Thani: Tree pattern shirt, Central Krabi: Sea pattern batik, enhancing the image of Thai fabric.

Completing the Magic Moment of the year with the 'Magic Stars Troop' parade along with activities Meet & Greet with Mickey Mouse & Minnie Mouse at Central Westgate on November 29-30, 2023, and Central Pinklao on December 6-7, 2023. Special performances from “4EVE” during the Christmas tree lighting ceremony on November 25, 2023, at CentralWorld and Central Pinklao on December 25, 2023. Concluding with a special song celebrating 45 years of Central Pattana, composed by Boy Kosiyabong, conveying happiness and the bond that resides in everyone's heart.

Many promotions celebrating the festival of happiness at the end of the year, such as: Shop and win big prizes for 40 TOP SPENDERS receiving The 1 points totaling 5 million points*, shop for every 1,000 baht for a chance to win a trip to Hong Kong and Hong Kong Disneyland for 4 days and 3 nights, 2 persons per prize, 10 prizes total, shop for 3,000 baht or more to receive 1 chance to exchange for Mickey Mouse, Minnie Mouse, Donald Duck dolls or Mickey Mouse, Minnie Mouse Hoodie Blanket for only 350 baht, dine and shop for 8,000 baht or more to receive 1 chance to exchange for 2 Mickey’s Hand Mug sets for 350 baht, special only at CentralWorld! Meet the Disney Collection featuring Mickey & Friends designed by June Jirapass, shop for 5,000 baht to receive the right to exchange for a plate set priced at 499 baht or a blanket priced at 399 baht*.

*Conditions apply as specified by the company.