AssetWise expands the community of happiness 'AssetWise Club' with a network of over 100 partners, offering exclusive benefits and organizing activities at projects every month, supporting over 60,000 residents. The company is moving forward with the 'Grow Together' campaign, inviting both SMEs and well-known retailers to join as partners, driving the Thai economy and expanding the Living Ecosystem through 7-dimensional benefits alongside upgrading the Digital CRM Platform on Line OA: AssetWise Club, making it easier for residents to connect with happiness in one place.

Mr. Kromchet Wiphanpong, CEO of AssetWise Public Company Limited, a leading real estate developer under the concept of 'Happiness Designed for You' or 'We Build Happiness', stated that in addition to delivering quality homes and condominiums, AssetWise also emphasizes the 'context of living and lifestyle'. Therefore, it has enhanced the care and connection with residents (CRM) continuously, both in terms of service and various benefits that enhance living quality, as well as building a community together by introducing new forms of exclusive benefits and activities under the AssetWise Club, which has received a positive response from residents and over 100 partners.

The company aims to create a living experience that brings happiness to residents every day through the AssetWise Club, especially in 2025, when the AssetWise family has grown to include 60,000 members. The company is therefore developing the AssetWise Club to grow alongside residents through collaboration with over 100 partners to offer a wide range of lifestyle benefits, including organizing activities at various projects every month, which has garnered significant interest and participation from residents, making the AssetWise Club a community of happiness that fulfills every dimension of life.

Recently, the AssetWise Club launched the 'Grow Together' campaign to expand the Living Ecosystem, allowing AssetWise residents to access quality products and services and receive a wider variety of exclusive benefits, while also helping to drive the Thai economy by supporting Thai retailers to grow together. The campaign invites both small and large retail partners, as well as residents with their own businesses, covering food, cafes, lifestyle, health, self-development, pets, and various services. Retailers will receive content creation tailored to their business, appealing to customers, and promoted through the social media channels of AssetWise Club, reaching residents in 75 residential projects across Bangkok, surrounding areas, Chonburi, and Rayong.

“The goal of AssetWise Club is to create sustainable happiness for residents and build long-term brand loyalty. Therefore, we are expanding our care for residents (CRM) to be more than just providing exclusive benefits, developing social activities (CSR) towards creating shared value (CSV) that allows partner retailers, from SMEs to well-known brands, to grow together, with AssetWise Club serving as a platform connecting retailers with residents. We hope that the 'Grow Together' campaign will create new opportunities for entrepreneurs to expand their customer base, so that everyone in the AssetWise Living Ecosystem can grow stronger together,” Mr. Kromchet stated.

Mr. Kromchet further stated that currently, the AssetWise Club has expanded its exclusive benefits to cover the happiness of residents across 7 dimensions: Health & Wellness, Home & Living, Service & Lifestyle, Learning, Dining & Café, Travel, and Pet, which is an extension from last year, increasing the variety of retailers and services to align with lifestyles, enhancing resident engagement. For example, collaborating with FutureSkill to provide online courses in Marketing and AI for residents, organizing a Zero Waste Project for residents to sort waste to reduce landfill waste to zero, and launching the Friends Get Friends Program, allowing residents to invite friends to join as new members of AssetWise Club to create a stronger Living Ecosystem.

At the same time, the company has enhanced the happiness care for residents with a Digital CRM Platform, allowing residents to easily access activities and receive exclusive benefits in one place on Line OA: AssetWise Club, which has been developed for easier use, including membership registration, benefit access, and news updates tailored to individual interests (Personalized), helping residents engage with activities that resonate with them and access various benefits more easily and quickly.