Property Perfect has unveiled its business plan for <\/strong>2026 <\/strong>with a sales target of <\/strong>11 billion <\/strong>Baht, aiming to recover to its previous level, while highlighting <\/strong>5 <\/strong>key strategies. These include launching new house designs across all segments, intensifying construction quality control, upgrading services at <\/strong>25 <\/strong>clubs to become <\/strong>Health & Lifestyle Clubs, <\/strong>increasing income from joint ventures, and expanding recurring income to reach <\/strong>30% <\/strong>within <\/strong>3 <\/strong>years.

Mr. Sanit Atthayanasukul, CEO of Property Perfect Public Company Limited, revealed that the overall real estate market is facing the highest challenges in two decades, with both supply and demand at their lowest levels in 20 years. The number of new projects continues to decline, with only about 30,000 units expected this year, while the demand for residential properties is around 46,000 units, reflecting a decrease in consumer purchasing power or a delay in purchasing decisions due to the economy still showing no signs of recovery.

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“Economic and political factors are two key variables impacting the real estate business, with both Thai and foreign customers delaying their investment purchases. The recent political leadership transition has led to a lack of clarity and continuity in economic policies, resulting in a rapid decline in confidence in the real estate business. It is estimated that the market will begin to stabilize after next year's elections if a new government can restore confidence, along with a strong economic team, which will be a crucial mechanism for the recovery and growth of the Thai economy moving forward.”

• In 2026, the sales target is set to return to the previous level of <\/strong>11 billion <\/strong>Baht, despite the challenging market.

Amidst this situation, Property Perfect is proceeding with caution while managing operations efficiently. For 2026, the sales target is set at 11 billion Baht, comprising 9 billion Baht from Property Perfect projects and 2 billion Baht from condominium projects of Grand Asset Hotels and Property, a subsidiary. This represents the company's goal to recover to its previous level, even though the market remains in a contraction phase. The company is confident it can drive sales to meet its targets, leveraging its extensive experience in the real estate business and data-driven analysis to develop products that accurately meet market demands.

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• Developing new house designs across all segments – emphasizing strict construction quality control.

A key strategy for 2026 is the company's focus on enhancing product quality and construction standards. It plans to launch new house models in all segments, including single houses, duplexes, and townhomes, designed collaboratively by both internal and external architects. This includes redesigning houses and adjusting internal functions to be larger, alongside intensifying construction quality control by improving inspection processes to higher standards, while also upgrading existing projects to remain competitive in the market and meet current consumer demands.

• Upgrading <\/strong>25 <\/strong>clubs to full-fledged <\/strong>Health & Lifestyle Clubs.

Additionally, the company plans to upgrade a total of 25 clubs within various projects to become “Health & Lifestyle Clubs,” a new type of communal space that emphasizes health and convenience comprehensively, aiming to enhance the quality of life for project members and create added value for the projects. This is expected to be one of the key factors driving sales to meet the set targets.

• Moving forward with organizational restructuring – planning to invest in businesses that generate recurring income of <\/strong>30% <\/strong>within <\/strong>3 <\/strong>years.

The company is also analyzing strategic opportunities to build a strong foundation by restructuring the organization to be more streamlined, focusing on increasing income from joint ventures, and seeking additional revenue from other businesses. It aims to expand opportunities in businesses that can generate recurring income to diversify risks and create long-term stability. Currently, the company is in the process of planning investments in businesses with the potential to generate consistent revenue, targeting a recurring income ratio of no less than 30% by 2028, without solely relying on income from residential project development.