Mr. Ponganan Sukkasem (front row, far right), Chief Marketing Officer, along with Mr. Natthapol Naksook (front row, center), Managing Director of the Housing and Condominium Business Division at Ananda Development Public Company Limited, a leader in condominiums near the BTS Skytrain, is committed to developing residences that perfectly meet the needs of urban life. They are moving forward to redefine contemporary living under the 'Live Culture' concept, announcing a collaboration with 5 partners from various industries. Mr. Kanit Sangmukda (second row, far right), General Manager for Thailand and Laos at The Ascott Limited, Mr. Watchara Sirithichai (second row, far left), General Manager at Nippon Paint (Thailand) Co., Ltd., Mr. Dulyapol Srichan (back row), PDM Brand Co., Ltd., Ms. Thamonwan Wirojchaiyan (front row, far left), Moreloop Co., Ltd., and Mr. Thrasanay Yanubon (second row, center), Managing Director of Embassy Co., Ltd., are combining their expertise and capabilities to enhance the quality of life for residents through the 'Culture' condominium brand. This brand reflects the idea of meaningful communal living, being environmentally friendly, and addressing the lifestyle needs of modern urban dwellers. This collaboration reflects Ananda's vision of creating residences that not only meet daily life needs but also serve as a model for new real estate development that considers sustainability in all dimensions.


The five partners include The Ascott Limited, a world-class leader in serviced residences, which aims to elevate the living experience for residents by managing project facilities to five-star hotel standards, providing comfort and exclusivity in every aspect of life. Nippon Paint contributes high-quality innovative paints for both the interior and exterior of buildings, certified by the Carbon Footprint Calculation of Product from the Greenhouse Gas Management Organization, reflecting a commitment to reducing environmental impact and creating a livable society in the long term. PDM Brand collaborates on the 'BOX TO BAG' project, transforming 'transfer boxes' into 'sustainable recycled bags' made from high-quality recycled materials, environmentally friendly, and mindful of every production step, symbolizing the value of resource use and reflecting the lifestyle of modern urban dwellers who are truly 'world-conscious'. Moreloop designs and produces uniforms for employees using surplus fabric from production, upcycled into unique garments, reinforcing Ananda's Eco-Sustain concept aimed at creating a 'new culture of living'. Lastly, Embassy, the creative agency behind the design concept and the dimensions of Design & Sensory Experience, helps the CULTURE project convey its ideas tangibly through design that can be felt both physically and emotionally. Together, all these elements will drive the 'Culture' project to encompass various dimensions of living.