GO WHOLESALE is a fresh food wholesale center for entrepreneurs, operating under Central Food Wholesale Co., Ltd., part of Central Retail. The company has launched a special campaign in response to government economic stimulus measures, offering over 25,000 fresh food and consumer goods items to support registered stores in the 'Half-Half Plus' program. This initiative aims to reduce costs, increase revenue, and help small businesses grow until the end of 2025.

The GO WHOLESALE campaign focuses on preparing small entrepreneurs and registered stores in the Half-Half Plus program, including restaurants, the HoReCa sector, and small retail shops, by providing a source for purchasing raw materials or products at special prices. Fresh food ingredients, fruits, meats, seafood, and consumer goods will be discounted every two weeks, along with coupons offering discounts of up to 400 baht every two weeks. Promotions will also be continuously adjusted to enhance value for entrepreneurs (for more details, see https://centralfoodwholesale.co.th/half-half-coupon).

Additionally, GO WHOLESALE promotes participating stores by inviting registered entrepreneurs to 'post their shops' under every post related to the Half-Half project on the GO WHOLESALE Facebook page. This allows eligible citizens to easily find store locations in various areas, providing another channel for promoting shops and supporting small entrepreneurs.

The Half-Half Plus project is one of the government’s economic stimulus measures that has garnered significant interest from the public and many small entrepreneurs. Not only have all 20 million citizen rights been fully allocated, but spending through the 'Pao Tang' application will begin on October 29, 2025. Furthermore, over 580,000 small registered stores are participating in the project, and the government continues to allow service stores to register through the 'Tung Ngern' application until December 19, 2025. Restaurants and beverage establishments interested in joining the project can start linking to Food Delivery Platforms from November 3, 2025.