Lalin Property is advancing its strategy for developing horizontal residential projects under the vision of 'Homes Designed from Real Life' by collaborating with leading business partners from various industries. This initiative aims to create a comprehensive living experience that addresses the convenience, safety, and quality of life for residents through the integration of Customer Relationship Management (CRM) and Customer Experience Management (CEM) systems under the concept of 'LALIN Living Ecosystem.' This ecosystem is designed to elevate living standards to perfection.

Mr. Churachart Chakrakul, Managing Director of Lalin Property Public Company Limited (LALIN), a developer of quality real estate projects under the concept of 'Homes Built on Good Intentions,' stated, "The collaboration with our business partners aims to create a sustainable 'Quality Living Community' for our residents. We prioritize selecting partners based on expertise, standards, and shared vision to enhance the quality of life for residents from the day they move in and throughout their living experience in our projects. Our company places great importance on CRM and CEM systems because we believe these two strategies are the 'heart' of understanding customers deeply and building sustainable relationships. We view CRM as a crucial tool for establishing relationships and managing customer data and behavior systematically, while CEM is the process of creating positive and continuous experiences at every touchpoint of the brand. Both strategies serve as essential databases and mechanisms that help organizations develop products, services, and benefits that better meet customer needs. By linking CRM and CEM strategies with our partner network, we are creating a new real estate business ecosystem that goes beyond just selling homes to building long-term relationships and value, which Lalin Property has always pursued to deliver care, understand needs, and grow alongside customers at every stage.
 


           This collaboration strategy of Lalin Property aims to create an Integrated Living Ecosystem by connecting a network of key partners from various industries to provide a more complete living experience for residents. For instance, the Smart Living & Technology Partners group delivers smart home technology and digital services within homes, such as the MonoMax application that enhances family entertainment and relaxation time. Meanwhile, the Lifestyle & Health Partners group offers health benefits from leading hospitals, such as Paolo Hospital and Phyathai Hospital, to support the well-being of residents. Additionally, the Home Care & Maintenance Partners group provides materials and home decor from leading brands like HomePro, MegaHome, Index Living Mall, and NocNoc, along with the Automotive & Mobility Partners group, including B-Quik, which facilitates car maintenance and repair. The Shopping & Travel Partners group, comprising Tops Online, King Power, Pet and Me, Sprinkle, and Gother, offers exclusive benefits in shopping and travel for Lalin Property residents under the concept of 'From Home Ownership to Living Experience,' aiming to expand the value from merely owning a home to being part of a quality community that is comprehensively cared for before purchase, during residence, and after sales.

Under the drive of the LALIN Living Ecosystem concept, the company aims to build a strong and flexible collaboration network to accommodate the behaviors and needs of modern consumers who prioritize quality of life. It will continue to develop a CRM-CEM platform that can analyze customer data in a 360-degree view to continuously connect services and benefits in the future. "The new real estate business must not stop at delivering homes but must deliver 'the value of living.' Therefore, we are committed to creating an ecosystem that makes residents feel cared for every day. This strategy development is a significant step towards elevating the organization into a fully Data-Driven Real Estate era by linking the CRM data system with all partner groups to create a more accurate and comprehensive Behavioral Analytics database. This data will be analyzed in-depth to develop personalized services and benefits that align with the specific needs of each customer group. This marks a shift from 'selling homes' to 'creating valuable living experiences,'" Mr. Churachart concluded.

For those interested in more information, please visit www.lalinproperty.com
or call 1778. Conditions apply as specified by the company.