Charn Issara is moving forward with the launch of 3 luxury projects totaling over 12 billion baht, targeting the ultra-luxury segment in two high-potential locations: Bangkok Kritha and Phuket. The company is confident that there is still real demand in the market, catering to both Thai and foreign buyers as well as investors. They have partnered with world-class health ally BDMS Wellness Clinic to enhance the Issara Living Vision, emphasizing Quality, Wellness, and Sustainability through six key dimensions that align with sustainable living trends. A FIRST LAUNCH VVIP DAY event titled THE LEGACY OF ISSARA LIVING will be held on November 1st from 10:00 AM to 5:00 PM at Issara Lounge, 10th floor, Charn Issara Tower 2, Phetchaburi New Road.

Mr. Songkran Issara, CEO of Charn Issara Development Public Company Limited (CI), revealed that the overall market for ultra-luxury real estate continues to show positive trends, particularly in the two main high-potential areas of Bangkok Kritha and Phuket. This reflects the demand from consumers seeking high-quality residences in locations that meet both lifestyle and investment needs. Currently, Bangkok Kritha has been elevated to one of the prime residential areas of Bangkok due to significant infrastructure developments, including expressways, motorways, the Yellow Line subway, and projects connecting to the eastern city, making this area a major Luxury Residential Hub in Bangkok.

Meanwhile, Phuket remains a global destination for high-end investors and buyers, particularly among Thai nationals and foreign groups from Russia, China, Europe, the Middle East, and Singapore, with a continuous growth trend. Data indicates that the demand for owning pool villas in Phuket has increased by over 30% in the past two years, especially in prime areas like Bang Tao, Laguna, and Chalong, known for their beautiful beaches, ongoing infrastructure development, and the presence of numerous luxury projects such as high-end villas, branded residences, luxury hotels, golf courses, and mixed-use complexes. Additionally, there are various lifestyle activities, including water sports, fine dining, and beach clubs that attract both tourists and long-term residents.

“Charn Issara has extensive expertise in developing luxury real estate. We have successfully completed several projects, including single-family homes and condominiums in Bangkok and other provinces, especially in Phuket, where Sri Panwa is an iconic landmark of Thailand. This success reflects our understanding of the high-end market demand, and upon recognizing the potential of the Bang Tao-Chalong area, which offers an ideal location with lagoons, stunning mountain views, and world-class lifestyles, we are developing projects that truly meet the needs of current and future living,” Mr. Songkran stated.

Given the positive outlook for real estate in both Bangkok Kritha and Phuket, with ongoing purchasing power among Thai and foreign customers, Charn Issara is preparing to launch 3 major new projects targeting high-end clients. In Bangkok Kritha, two large projects are set to launch with a combined value of over 4.8 billion baht, including Issara Residence Rama 9 – Krungthep Kreetha (A New Legacy Of Wellness Living), a private ultra-luxury residence on 19 rai of land with only 23 units, living spaces ranging from 806 to 1,229 square meters, land sizes from 142 to 271 square wah, featuring 5 to 6 bedrooms, starting at 85 million baht. The second project, Baan Issara Rama 9 – Krungthep Kreetha (A Luxury Beyond Extraordinary Living), offers a luxury single-family home on 21 rai of land with 68 units, living spaces from 283 to 466 square meters, land sizes from 62 to 155 square wah, featuring 3 to 4 bedrooms, starting at 25 million baht. Both projects are designed by Architect 49 Co., Ltd. (A49).

In Phuket, the company is ready to launch a new project in the most outstanding area of Phuket, Bang Tao – Chalong, Sri Panwa Lagoon (The New Legacy Begins), a mixed-use project on 62 rai of land with a total project value of over 7.3 billion baht, developed by Issara Noppharat Co., Ltd. (ISN). The first phase will involve the construction of Sri Panwa Lagoon Residence, which includes Sri Panwa Lagoon Waterfront Pool Villa, an exclusive luxury pool villa project with 20 units located by the lagoon, featuring 3 to 6 bedrooms, living spaces ranging from 268.24 to 964.22 square meters, each with a private swimming pool. The concept aims to bring residents closer to nature around the lagoon and the beach connected to the lagoon, enhancing the living atmosphere. Prices start from 43.8 to 182 million baht. Additionally, Sri Panwa Lagoon Multi-flex House consists of 14 units designed for multi-function use, suitable for residential, commercial, or office purposes, with a three-story building located on a 20-meter wide main road, while still absorbing the natural beauty of the lagoon and mountain views. Prices start from 39.8 to 72.8 million baht. Sri Panwa Lagoon's architectural design is by Habita Architects, the same firm that designed the Sri Panwa project in Phuket.

Mr. Dithwat Issara, Assistant Managing Director of Marketing at Charn Issara Development Public Company Limited, stated that Charn Issara has collaborated with BDMS Wellness Clinic X Sri Panwa Phuket to open a preventive health care center, which serves as a model for collaboration between the real estate and health sectors and has achieved multiple awards. We are extending this by incorporating wellness knowledge, with BDMS Wellness Clinic advising on designing homes that promote health and well-being according to the Issara Living Vision, aiming to establish a new standard for perfect living in every dimension, emphasizing Quality, Wellness, and Sustainability to sustainably care for residents' health through these six key dimensions: Living Wellness, Physical Wellness, Spiritual Wellness, Social Wellness, Cultural Wellness, and Environmental Wellness.

“This is a transformation of the concept of living in Thailand, advancing towards a new standard that prioritizes health and quality of life in the long term. Working closely with BDMS Wellness Clinic to design functions that align with preventive health care principles will ensure that every home contributes to the balance of residents' physical and mental lives, allowing our customers to experience a truly comprehensive lifestyle encompassing relaxation, health, and living,” Mr. Dithwat said.

With this strategy, Charn Issara is set to create another significant phenomenon to close the year by organizing the “FIRST LAUNCH VVIP DAY – THE LEGACY OF ISSARA LIVING” event to open reservations for the first time for the 3 projects. The event will take place on Saturday, November 1, 2025, from 10:00 AM to 5:00 PM at ISSARA LOUNGE, 10th floor, Charn Issara Tower 2, Phetchaburi New Road. Attendees will have the opportunity to view models and virtual images, as well as receive details about all 3 projects. Additionally, the company has prepared exclusive privileges for all customers who make reservations during the event, such as discounts of up to 5 million baht, / Longevity Card by BDMS Wellness Clinic worth 1.5 million baht / Longevity Centenarian 100 package worth 550,000 baht / Sri Panwa Phuket Package worth 2.5 million baht / Baba Beach Club Hua Hin Package worth 1 million baht, along with additional special offers for those who register in advance to receive an extra discount of 100,000 baht. Customers who reserve on the event day will immediately receive an iPhone 17 Pro Max (details and conditions for special privileges during the event are subject to the company's regulations). For more information, please contact 094-253-9888 or Line: @issararesidence, @baanissararama9, @sripanwalagoon.

Or visit the website www.charnissara.com