Central Pattana Public Company Limited is taking a proactive approach during the vegetarian festival by transforming the national vegetarian food festival with the campaign ‘Thailand J Food Festival 2025’ under the concept ‘Eat light, Feel Bright’, highlighting the selling point of “Delicious and Healthy with a Story.” This reinforces its image as the leading ‘J Food Destination’ in Thailand, covering 39 shopping centers nationwide. Experience the “J Food Market” that builds on the Wellness x Longevity Lifestyle trend, collaborating with top health and fitness business partners to enhance health marketing comprehensively, responding to the new generation of consumers seeking balance in body, mind, and quality of life from October 20-29, 2025 at Central shopping malls across the country.

Eat light, Feel Bright Click https://www.youtube.com/watch?v=qSFDjcK8pR8

Dr. Nattakitti Tangpoolsinthana, CEO of Central Pattana Public Company Limited stated, “Central Pattana aims to create a new standard for Health & Wellness Lifestyle that is genuinely accessible in every dimension. The vegetarian festival is one of the key platforms where we continue this concept through the campaign ‘Thailand J Food Festival 2025’ under the idea ‘Eat light, Feel Bright’, offering delicious and healthy food with a story to elevate the vegetarian festival into an experience of health care and life balance. We are fully committed to providing vegetarian menus that are good for the heart and body, breaking the traditional menu boundaries, collaborating with renowned restaurant brands and eateries across Thailand to create innovative vegetarian dishes that cater to true vegetarians, health enthusiasts, and those looking to explore new food experiences. We are organizing health activities under the Longevity Lifestyle concept to make Central shopping malls nationwide the ‘J Food Destination’ that encompasses all dimensions of stylish and sustainable vegetarian dining.”

Currently, ‘Wellness & Healthy Living’ has become one of the global megatrends that people are increasingly prioritizing. It is not just about physical health but encompasses the overall quality of life that is good and sustainable. The Longevity Lifestyle trend, or living a long life with balance in both body and mind, is rapidly expanding worldwide, especially among the younger generation who are beginning to view ‘health care’ as part of their lifestyle and identity, including the trend of plant-based foods and eating for sustainability, which clearly reflects changes in consumer behavior.

Here are 3 highlights you can't miss if you want to ‘Eat light, Feel Bright’ and become a new, vibrant you:

  1. Eat Light – J Food Market and leading restaurants within the malls: Shop at the J Food Market with a variety of styles. Discover legendary vegetarian restaurants, health-focused vegetarian options, smoothies & drinks from famous brands, served nationwide, and new vegetarian street food brands that you can't miss.
    Enjoy a variety of vegetarian dishes from over 600 famous restaurants, featuring more than 5,000 vegetarian menu items from renowned eateries across Thailand, including Thai, Asian, and healthy brands such as Ăn Cơm Ăn Cá, Arigato, Bonchon, Chongdee Teahouse, KOI Thé, Kub Kao’ Kub Pla, MK Restaurants, On the Table, Ootoya, Ros’niyom, Sizzler, Solsot, Spaghetti Factory, Swensen’s, The Pizza Company, Yayoi, ZEN Japanese Restaurant, and Khiao Kai Ka, allowing everyone to enjoy a fulfilling, happy, and stylish vegetarian experience every day.
  2. Feel Bright – Activities to energize body and mind: Eating well should be paired with good activities. This year, Central Pattana is partnering with leading fitness partners such as Fitness First, Virgin Active, and Jetts Fitness to organize health-focused activities, including yoga and pilates, creating relaxing spaces to balance the mind, making it easy for everyone to start investing in their health at Central shopping malls nationwide. Don’t miss the major charitable event held annually with the Central Tham “Give Blood Give Love” initiative, uniting efforts to donate blood with the Central Group and the National Blood Center of the Thai Red Cross at blood donation points in participating Central shopping malls. Additionally, there will be health check-up services in collaboration with the Bangkok Health Department and mental health counseling services provided by the Srithanya Hospital Foundation, allowing Thai people to start taking care of themselves properly throughout the vegetarian festival (October 20-29, 2025).
  3. #EatJatCentral must be fulfilling with special promotions:
  • The 1 members, when dining at participating restaurants in the malls for every 1,000 Baht spent, receive 1 chance to win* a voucher for a stay at The Standard, Hua Hin, along with the Stay Zen package and an Apple Watch SE 3 (GPS model).
  • The 1 members, when dining at participating restaurants in the malls for 500 Baht or more, receive a free OATSIDE Coffee 200 ml box worth 25 Baht (limited to 1 chance/person throughout the event, while supplies last).
  • New CENTRAL X members receive a 40 Baht discount* on vegan drinks from the Chatramae brand at participating mall locations by simply downloading the CENTRAL X app on October 20-29, 2025.
  • And as a special bonus! When donating blood with the Central Tham “Give Blood, Give Love” initiative, receive a free OATSIDE Coffee 200 ml box worth 25 Baht (limited to 1 chance/person throughout the event, while supplies last).
  • Special privileges at CENTRAL FOOD: Get the chance to purchase a vegetarian drink set (vegetarian drink + Pure Life water) for only 49 Baht* (regular price 79 Baht) by claiming the offer through the CENTRAL X app.


Come experience a new way of vegetarian dining with the campaign ‘Thailand J Food Festival 2025’ Eat Healthy with a Story from October 20–29, 2025. Enjoy fulfilling, heartwarming, and delicious creative vegetarian dishes from famous restaurants across Thailand, along with health activities and great promotions for health enthusiasts. This vegetarian festival is healthy, stylish, and meaningful at Central shopping malls nationwide. #ThailandJFoodFestival2025 #EatJatCentral #CentralPattana #CentralPattana Follow Central Pattana's updates at https://www.centralpattana.co.th