CP LAND Public Company Limited, a leading real estate developer in Thailand, continues to enhance its brand communication by launching 'Paul,' the latest AI addition, to strengthen its MarTech strategy and elevate the brand's image through storytelling, quality, and design from the perspective of a design and architecture enthusiast.

Building on the success of 'CICI, News Voice,' which has invigorated the organization's communication and reached younger audiences, CP LAND introduces 'Paul,' designed to be more than just an ordinary AI member. Paul serves as an AI Brand Ambassador, Strategic Partner, and Design Expert, bridging the real estate world with everyday life through the lens of beautiful and sustainable architectural design.

If Cici represents vibrant and accessible communication, Paul complements this with expertise and in-depth perspectives, conveying inspiration from the design around us, from architecture and space allocation to the finer details that reflect modern lifestyle tastes. Paul illustrates that the quality of design stems from a thought process that integrates taste, art, vision, and beauty in every detail, aiming to inspire and provide a new understanding of design in the context of real life.

Ms. Sasinan Allmand, Executive Director of Marketing and Corporate Communications at CP LAND, stated that Paul marks a significant step for CP LAND in enhancing communication about quality and design to be deeper and more contemporary, whether for those seeking housing, young design enthusiasts, or anyone looking for inspiration on space and quality of life. The foundation of developing a good project lies not just in the plans or materials but in the perspective that sees beauty in everyday life. This is where Design Meets Everyday Life, a concept that makes design not just something visual but an experience felt in every day of life.

The arrival of Paul is also a crucial step in CP LAND's Brand Humanization strategy, aiming to bring the brand to life and make the concept of quality easily accessible, reflecting the brand's intentions in every aspect of life, Ms. Sasinan added.

This launch is accompanied by a new online series, 'Archi-Talks by Paul,' which will share stories and inspirations from the world of architecture that blend the aesthetics of living (Architecture and Aesthetics Real Estate) in an easily accessible format, covering everything from design trends to concepts of design for quality of life under the theme 'Design Meets Everyday Life.'

Paul's introduction not only completes CP LAND's Human Avatar Ecosystem but also reflects the commitment to using technology wisely to connect brands, people, communities, and cities under the vision 'Accessible Communities for Life – Quality for Every Life,' believing that a good quality of life begins with thoughtful design that cares for every detail and is beautiful in every dimension.

Watch the teaser for the launch of 'Archi-Talks by Paul' on FB: https://bit.ly/48nKTKL
TikTok: https://bit.ly/4mXc0j8
YouTube: https://bit.ly/4n2g0PE