• SC Asset launches the campaign 'Inside SC | Thank You... for Working' to foster a corporate culture based on the 'Gratitude Mindset', spreading positive energy through expressions of thanks.
  • Building on the core corporate culture of 4Cs, with 'Care' as the heart of looking after 'employees' and 'customers'.
  • Creating a 'Thank You Star' system and the Inside SC platform for employees to express gratitude daily, under the concept 'Freedom to Be Our Best'.

SC Asset Corporation Public Company Limited, a leader in high-quality and innovative real estate, continues to build a 'people-centric organization'. Recently, it launched the campaign 'Inside SC | Thank You... for Working' under the concept 'Gratitude Mindset – A Thank You that Transforms the Work Atmosphere into a Heartfelt Space' to awaken positive energy in the workplace and foster a culture of mutual appreciation within the organization. This reflects SC Asset's intention to build a brand in the hearts of customers while also creating a brand in the hearts of 'employees', believing that 'people' are the essential foundation for driving sustainable organizational growth.

Ms. Chomchada Kuladilok, Head of Brand Strategy and Corporate Communications at SC Asset Corporation Public Company Limited stated, 'Gratitude is more than just a thank you; it is recognizing the small things that colleagues do for one another, which is one of the behaviors that helps employees feel valued and find meaning in what they do.'

The 'Gratitude Mindset' concept builds on SC Asset's core corporate culture known as 4Cs: Care, Courage, Collaboration, and Continuous Improvement, with 'Care' being the heart that reflects understanding, attention, and strong relationships among people in the organization.

Inside SC: Designing Corporate Culture with Heart

SC Asset has expanded the 'Gratitude Mindset' concept through the 'Inside SC' platform, which is part of its Employer Branding strategy aimed at creating a clear and tangible corporate culture, making it the number one real estate brand that young people most want to work with.

Under the main concept 'Freedom to Be Our Best', SC Asset designs a flexible, warm, and positive work environment, allowing employees to feel like themselves and fully express their potential while delivering quality work and services to customers, making SC the most recommended real estate brand by customers* (according to a Terra BKK survey in 2024).

Creating a Space for Gratitude Through the 'Thank You Star' Activity

To bring the 'Gratitude Mindset' concept to life in daily life, SC Asset has developed the 'Thank You Star' system, which allows employees to express gratitude to their colleagues every day, whether for small help, collaboration on projects, or inspiring others on tough days.

'On days when we are tired, and someone says, 'I see you, thank you,' that alone gives us the energy to get back up and continue. This is the power of the Gratitude Mindset that we want to see in every workplace,' Ms. Chomchada stated.

This activity not only strengthens relationships among team members but also creates a 'culture of appreciation' that makes everyone feel proud of what they do and understand that every effort has meaning.

An Organization that Cares for Both 'Home' and 'People' Sustainably

The 'Gratitude Mindset' concept aligns with SC Asset's vision under the idea 'For Good Mornings', aiming for every workday morning to start with happiness and inspiration, leading to the 'People Thriving' concept that seeks to create happiness, pride, and meaning in everyone's work life.

'SC Asset believes that small words of thanks can create significant change, and when employees are happy, they will pass that happiness on to customers and society as well,' Ms. Chomchada remarked.

The launch of the 'Inside SC | Thank You... for Working' campaign is thus another key strategy for SC Asset that reflects the idea of being an organization that truly 'cares for both home and people', aiming to create sustainability in both business and social dimensions.