AWC, led by Nawallapa Traisorat (second from left), CEO and Managing Director of Asset World Corporation, and Michael Harit (far left), Head of the Commercial Business Group at Asset World Corporation, along with Thai Samsung Electronics Co., Ltd., represented by S.Y. Yoon Kim (far right), President of Thai Samsung Electronics Co., Ltd., celebrate the new chapter of the ‘Empire’ building as it steps into a leadership role in global lifestyle under the strategy ‘The Empire Reimagined’.

  • The 'Empire' building by Asset World Corporation, or AWC, reveals a significant transformation into a comprehensive lifestyle destination that seamlessly integrates work and living, stepping into a new era under the strategy ‘The Empire Reimagined’.
  • The distinctive creative power of the 'Empire' building with A-YA Rooftop at The Empire offers a dining experience, and The Empire Co-Living Space connects work and life across various lifestyles with a hospitality-led concept that provides five-star comfort, along with a premium health care center in the heart of Bangkok's business district.
  • The Immersive LED Showcase by Samsung covers the main lobby area, merging art and technology, creating an inspiring atmosphere and a starting point for creativity, in line with sustainability standards and international building certifications LEED Gold and WELL Platinum.
  • A long-term strategic partnership with Samsung reflects confidence in the vision of the 'Empire' building and demonstrates the shared commitment of both partners to drive innovation and growth together.

The 'Empire' building presents a new image of a lifestyle hub that connects all elements together, promoting a balance between work, life, health, inspiration, and creativity.

Asset World Corporation, or AWC, a Thai real estate developer focused on comprehensive lifestyle solutions, announces a significant role adjustment for the 'Empire' building to become a global lifestyle destination in Thailand, aiming to create a new work experience that aligns with the diverse and evolving needs of the modern era while adding value and sustainability to every aspect of life and work.

The 'Empire' building sets a new standard for lifestyle destinations with the strategy 'The Empire Reimagined,' creating a space that harmoniously integrates work, health, food, art, and various services, redefining the lifestyle landmark in the heart of Bangkok with four key components:

  • Immersive Art & Technology Experiences: Art and technology experiences from the Samsung Immersive LED Showcase create moments filled with inspiration and creativity through a new dimension of presentation.
  • Global Dining Destination: A-YA Rooftop at The Empire is a global dining destination featuring Michelin-star chefs and top international chefs crafting a new dimension of exquisite dining against the panoramic backdrop of Bangkok, including Nobu Bangkok, the largest and highest Nobu in the world.
  • Hospitality-Integrated Hub: The Empire Co-living offers five-star hotel-level amenities such as a gym, shower rooms, lounges, karaoke rooms, game rooms, children's areas, pet-friendly spaces, and relaxation rooms, along with Liquid Spaces that can be flexibly adapted for meetings, networking, health activities, or relaxation, allowing tenants unlimited access to services.
  • Premium Wellness Hubs: A premium health care center that integrates medical innovations with personalized needs, offering health care programs from leading clinics starting from prevention to create life balance and long-term health (opening in 2026).

The launch of the new Immersive LED Showcase by Samsung has transformed the main lobby of the 'Empire' building into living art, merging light, color, movement, and creativity, reflecting the new identity of the 'Empire' building.

This significant milestone also demonstrates the long-term strategic partnership of the two allies, which extends beyond leasing space to collaboratively creating an inspiring environment and mutual growth.

Nawallapa Traisorat, CEO and Managing Director of Asset World Corporation, stated, “AWC opens the experience of The Empire Reimagined under the concept of AWC’s Lifestyle Destination, where work, life, and inspiration merge into one, offering a new form of diverse experiences welcomed by a Lounge atmosphere and Immersive Experience. AWC is delighted to collaborate with Samsung, a leader in technology innovation, to create memorable experiences for tenants and visitors of the 'Empire' building, along with Co-Living experiences that encompass spaces for all moments and create A-YA Rooftop at The Empire as a dining destination, extending to a model of a premium health care hub that connects special benefits for tenants from hotels within the AWC group to meet comprehensive lifestyle needs, including sustainability standards that are central to creating long-term value sustainably with partners and communities, contributing to positioning Thailand as a global sustainable destination, in line with AWC's mission of Building Better Future For All.”

Michael Harit, Head of the Commercial Business Group at Asset World Corporation, remarked, “This transformation is not just a redesign but a strategic shift in both the role and meaning of the place. We are redefining the destination that is ready to meet the changing needs of people, society, and the business sector. The Empire Reimagined reflects a new era of lifestyle landmarks where well-being, inspiration, and creativity merge, becoming the core of a new work model and the connectivity of people. As a long-term partner with Samsung, we are harnessing the power of innovation and collaboration to create a new standard of intelligent design that leads to new experiences that will transform life in the heart of Bangkok's key business district.”

S.Y. Yoon Kim, President of Thai Samsung Electronics Co., Ltd., stated, “Samsung is proud to strengthen our long-standing partnership with AWC at this exciting new era for the 'Empire' building. Our Immersive LED Showcase is designed to transform everyday moments into inspiration by bringing the power of display innovation into the 'Empire' building, along with another special experience, A-YA Rooftop at The Empire, which exemplifies how the 'Empire' building truly values the visitor experience by integrating dining, art, technology, and all dimensions of lifestyle to provide an enhanced experience, building a strong community while driving mutual growth with partners and communities in the heart of Bangkok's business district (CBD).”

The Empire Reimagined reflects AWC's vision of creating a comprehensive destination that integrates lifestyle with a new definition that connects work and life experiences, conveying the values of Bangkok, a city of happiness and lifestyle, into a global sustainable destination.